Advanced Professional Certificate in Contemporary Issues and Principles of Marketing in London 2024

 

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Average Completion Time
1 Month
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Accreditation
5 CPD Hours
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Level
Advanced
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Contemporary Issues and Principles of Marketing in London 2024
Coming soon

This comprehensive course explores fundamental marketing concepts, the intricacies of the marketing mix, extended marketing strategies, and the impact of external and internal environments on market planning. Participants will gain insights into contemporary marketing issues and learn to develop effective marketing plans and strategies.

 

Participants will dive into fundamental marketing principles, differentiate between customer needs, wants, and desires, and explore current and future marketing trends. The course delves into the marketing mix, extended marketing strategies, and the role of marketing in addressing external and internal environmental factors. Participants will also master marketing planning, strategy development, and distribution strategies.

After the successful completion of this course, you will be able to:

Fundamental Concepts in Marketing:

  • Define marketing principles and concepts.
  • Differentiate between customer needs, wants, and desires.
  • Understand how customer satisfaction contributes to value creation.
  • Explore current and future marketing trends.
  • Apply market planning and the marketing mix to strategic initiatives.

Understanding the Marketing Mix:

  • Define and explain the concept of the marketing mix.
  • Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion.
  • Explore how the Four P's relate to different stages of the product life cycle.
  • Examine how marketing decisions impact the product itself, including features, design, and branding.
  • Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments.
  • Define the concept of the supply chain and its significance in marketing.
  • Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction.
  • Define integrated marketing communication (IMC) and its role in modern marketing.
  • Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing.

Understanding the Extended Marketing Mix:

  • Understand the Extended Marketing Mix.
  • Explore the Marketing Process and Its Elements.
  • Master Marketing Mix Planning.
  • Identify Types of Business Processes.
  • Comprehend Standard Operating Procedures (SOP).
  • Enhance Consistency in Customer Service through People and Customer Interface.
  • Discover Qualities of an Effective Customer Service Representative.

 

External and Internal Environment for Designing a Market Plan:

  • Develop the ability to define and understand the components of the marketing environment.
  • Acquire knowledge and skills related to implementing innovation in marketing strategies.
  • Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments.
  • Understand and apply the BCG matrix for strategic analysis of a product or business portfolio.
  • Develop a comprehensive understanding of Porter’s Five Forces model for analyzing industry competitiveness.
  • Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives.
  • Familiarize yourself with McKinsey’s Seven S Model for organizational analysis and strategic planning.

 

Marketing Planning and Strategy:

  • Demonstrating Proficiency in Developing a Comprehensive Marketing Plan.
  • Analysing the Components of Marketing Planning.
  • Understanding the Strategic Marketing Planning Process.
  • Evaluating Distribution Strategies for Products and Services.
  • Synthesize Marketing Planning and Marketing Strategy.

This course provides a comprehensive understanding of contemporary marketing issues and principles, preparing participants for diverse roles in the marketing field. From analyzing market environments to developing strategic marketing plans, participants will acquire the skills necessary to excel in roles such as Marketing Analyst, Brand Manager, and Digital Marketing Specialist.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • External And Internal Environment For Marketing Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategizing for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Planning And Strategy

    Self-paced pre-recorded learning content on this topic.

  • Understand the Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended P’s and C’s of Marketing

    Self-paced pre-recorded learning content on this topic.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • Contemporary Issues and Principles of Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Analyst
  • Brand Manager
  • Market Researcher
  • Marketing Coordinator
  • Strategic Planner
  • Product Manager
  • Digital Marketing Specialist
  • Marketing Consultant
Single Course Purchase
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  • Access to library.
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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

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