This module explores the interplay between socioeconomic forces and legal systems shaping the business landscape. Students will analyze how economic indicators, social trends, and regulatory frameworks impact operations. It provides insight into regional and global challenges influencing corporate strategies. The module encourages critical thinking for making ethically and legally sound decisions.

Students are introduced to core accounting principles, financial statements, and budgeting tools. The module enables learners to interpret financial data for strategic business analysis and forecasting. Key concepts such as cost management, investment appraisal, and capital structure are covered. It prepares students to make sound financial decisions in dynamic business environments.

This module delves into the foundations of marketing theory and practice in a competitive landscape. Students learn to assess market needs, segment audiences, and position offerings effectively. It emphasizes value creation through strategic planning and customer relationship management. Real-world cases enhance skills in campaign development and brand stewardship.

The module provides a comprehensive understanding of HR functions and leadership dynamics. Topics include talent acquisition, performance management, and conflict resolution. It also focuses on developing essential soft skills like communication, motivation, and decision-making. Learners gain the tools to lead diverse teams and cultivate positive work environments.

This module explores strategic models, frameworks, and decision-making tools used by top managers. Students analyze competitive forces, innovation, and strategic positioning in various industries. It fosters strategic thinking for responding to market shifts and driving organizational growth. Case studies and simulations help in applying concepts to real-world scenarios.

Students study how organizations craft and deliver consistent messages across multiple channels. The module covers advertising, PR, sales promotion, direct marketing, and digital media. It emphasizes branding, message design, and audience targeting for effective communication. Learners will develop integrated marketing communication plans that align with brand strategy.

This module equips students with qualitative and quantitative research skills for business inquiry. It covers research design, data collection techniques, statistical analysis, and ethical considerations. Students will learn how to critically evaluate sources, interpret data, and present findings. The focus is on solving complex business problems through evidence-based research

The module explores the role of employee motivation and learning in organizational success. It addresses theories of engagement, leadership styles, and workplace learning practices. Students examine strategies that foster innovation, knowledge sharing, and adaptability. The aim is to build inclusive, learning-oriented cultures that enhance performance.

This module introduces digital tools, platforms, and analytics for reaching modern consumers. Students learn about SEO, social media, content marketing, email campaigns, and web analytics. It emphasizes creating measurable, user-centered strategies in an evolving digital space. Hands-on projects simulate real-life scenarios to build practical digital marketing skills.

The module examines how companies adapt marketing strategies to international markets. Topics include market entry, global branding, cross-cultural communication, and risk management. Students learn to assess geopolitical, economic, and cultural influences on marketing decisions. Real-world case studies foster the skills needed for strategic thinking in global contexts.