Advanced Professional Certificate in Contemporary Challenges and Strategic Marketing in London 2024

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Contemporary Challenges and Strategic Marketing in London 2024
Coming soon

The Contemporary Challenges and Strategic Marketing course offers a comprehensive exploration of modern marketing tactics and strategic insights essential for navigating today's competitive business environment. Participants will delve into comparative marketing strategies, contemporary marketing tactics, strategic vision, and mission alignment, alongside gaining strategic marketing insights and mastering the concepts of segmenting, targeting, and positioning in business.

Participants will gain in-depth knowledge of Porter’s generic strategies, Core Competencies, Competitive Advantage Strategies, and Market Dominance Strategies, among others, to develop effective marketing plans. The course also covers contemporary marketing tactics such as pricing strategies, point-of-sale marketing, trade credit, strategic vision and mission alignment principles and strategic marketing insights. Through case studies and practical exercises, participants will hone their skills in developing robust marketing strategies to achieve organizational goals and maintain a competitive edge.

After the successful completion of this course, you will be able to:

Comparative Strategies for Marketing:

⦁ Porter’s generic strategies and their applications in business.
⦁ The concept of Core Competencies and their role in shaping a company's competitive advantage.
⦁ Various Competitive Advantage Strategies used by organizations to gain an edge in the market.
⦁ The General Electric Model and its application in strategic planning, as well as the Shell Directional Policy Matrix and its significance in decision-making.
⦁ Companies employ market dominance strategies to establish a strong market presence.
⦁ Effectiveness of Market Defence Strategies used by businesses to protect their market position against competitors.

Contemporary Marketing Tactics:

⦁ Understanding marketing tactics and operational plan.
⦁ Marketing tactics for current world.
⦁ Various tactics for pricing, product, promotion and distribution.
⦁ Dealer loaders.
⦁ Point of sale marketing.
⦁ Trade credit.

Strategic Vision and Mission of Corporate Culture:

⦁ What is a vision statement?
⦁ What is a mission statement?
⦁ The difference between vision and mission statement.
⦁ How leadership and organisational culture influence vision and mission.
⦁ The concept of later thinking.
⦁ The theories and barriers to innovation.

Strategic Marketing Insight:

⦁ The core principles underlying the strategic marketing process.
⦁ Identify and describe the key stages involved in strategic marketing.
⦁ The essential steps involved in conducting a comprehensive situation analysis for strategic marketing.
⦁ Classify and analyze the components of the Five C analysis framework used in strategic marketing.
⦁ The sequential steps necessary for formulating effective marketing strategies.
⦁ The fundamental components and elements encompassing the marketing mix.
⦁ Explore and analyze the various factors that influence the dynamics of marketing strategy relationships.

Segmenting and Targeting Strategies:

⦁ Define and recognize various marketing techniques.
⦁ Formulate clear and measurable marketing objectives and strategies.
⦁ Describe the concepts of marketing segmentation and targeting.
⦁ Identify and categorize different market segments.
⦁ Explain the process of profiling markets.
⦁ Develop skills to strategically position products or services within segmented markets.

Segmenting and Targeting Strategies:


⦁ Understand the core principles of relationship marketing.
⦁ Analyse various direct response marketing strategies.
⦁ Understanding between offensive and defensive marketing strategies.
⦁ Understanding effective customer retention strategies.
⦁ Learn to calculate and interpret customer lifetime value.
⦁ Explore the concept of personalized marketing.

Strategic Positioning in Business Environment:

⦁ Articulating the concept of strategic positioning.
⦁ Outline and discuss the sequential steps involved in strategic positioning.
⦁ Interpret the Ansoff Matrix as a tool for strategic positioning.
⦁ Understanding Bowman’s Strategic Clock model.
⦁ Understanding a wide range of strategic options available to organizations.
⦁ Define the concept of the product life cycle and explain its goals.

Concept of strategic marketing:

⦁ Define strategic marketing and explain its significance in the business context.
⦁ Identify and describe the phases involved in the strategic marketing process.
⦁ Understand the importance of developing a robust marketing strategy for businesses.
⦁ Explain the role of strategic marketing in achieving organizational goals and competitive advantage.
⦁ Describe the key principles that guide effective strategic marketing efforts.
⦁ Outline the objectives that a well-crafted marketing strategy aims to achieve.
⦁ Break down the stages of developing and implementing a comprehensive marketing strategy.

Contemporary Challenges and Strategic Marketing equips participants with the latest marketing strategies and insights to tackle modern business complexities effectively. From comparative strategies to tactical implementation and strategic alignment, participants will gain the skills and knowledge needed to thrive in today's fast-paced marketing landscape and drive sustainable business growth.

  • Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Contemporary Challenges and Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Strategist
  • Brand Manager
  • Marketing Analyst
  • Market Research Manager
  • Strategic Marketing Consultant
  • Product Development Manager
  • Marketing Communications Manager
  • Digital Marketing Manager
  • Sales and Marketing Director
  • Market Segmentation Specialist

£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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