This Advanced Professional Certificate Course in Strategic Management and Marketing offers a comprehensive understanding of strategic management concepts in the tourism and hospitality sector, covering topics such as the strategic management process, characteristics of hospitality and tourism management, and the competitiveness of tourism destinations. Additionally, participants will explore strategic approaches to marketing in tourism and hospitality organizations, delving into strategic marketing processes, tourism marketing, and the marketing mix. The curriculum also includes an in-depth examination of the tourism marketing environment, strategic planning and analysis in tourism, and consumer attitudes and behaviors in the tourism industry, providing valuable insights into stakeholder engagement, corporate social responsibility, and the dynamics of human resources in tourism.

After the successful completion of this course, you will understand the following;

Strategic Management Concepts in the Tourism and Hospitality

• Strategic Management For Hospitality And Tourism.
• Strategic Management Process
• Hospitality & Tourism Management – Characteristics, Types, Reason
• Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies.
• Competitiveness of Tourism Destination.

Strategic Approaches to Marketing in Tourism &  Hospitality Organisations

• Strategic Marketing
• Strategic Marketing Approach
• Evolution of The Strategic Marketing Approach
• Tourism Marketing
• Strategic Marketing & Management for Tourism & Hospitality
• Strategic Marketing Process
• Strategic Marketing Approaches In Tourism & Hospitality Industry
• Importance of Strategic Marketing For Tourism And Hospitality Organisations
• Features of Tourism Strategic Marketing
• Marketing Mix

Tourism Marketing Environment

• The concept of business environment.
• The importance of business environment.
• The concept of strategic marketing environment.
• The various trends in tourism marketing landscape.
• The two types of tourism marketing environment.
• The concept of tourism marketing environmental actors.

Strategic Planning and Analysis in Tourism

• Strategic Planning in Tourism and Hospitality – Concept, levels,
• Stakeholder Engagement, Theory, analysis, and types
• Evaluation of Marketing and Promotional Campaigns
• Marketing trends
• Corporate Social Responsibility
• Business Ethics in Tourism
• Cultural Change In The Tourism Industry
• Socially Responsible Tourism

CONSUMER ATTITUDE AND BEHAVIOUR IN TOURISM

• The concept of managing human resource in tourism.
• The concept of human resources in tourism, hospitality and events.
• The concept of employment and working conditions in tourism.
• The concept of human resources and service quality.
• The various dimensions of consumer behaviour in tourism.
• The holiday decision making process in tourism.
• The consumer decision making model.
• The various holiday behaviour insight.

 

 

 

 

 

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Professionals in the Tourism and Hospitality Industry
• Marketing Managers in Tourism and Hospitality
• Strategic Management Practitioners
• Tourism Destination Managers
• Hospitality and Tourism Executives
• Marketing and Planning Professionals in the Travel Sector
• Stakeholders in Tourism Development
• Corporate Social Responsibility Practitioners
• Individuals Interested in Tourism Marketing
• Those Seeking Expertise in Consumer Behavior in Tourism