The Advanced Professional Certificate in Business Research Methods aims to enable the learner to conduct effective business research by understanding the fundamentals of information search, Analysis and critique skills, data collection methods and professional business report drafting.

The course aims to introduce the learner to the business research process by enabling the learner to gain skills such as choosing a topic, crafting a research question, reviewing literature, citations and references. The learner will be able to produce professional business research reports after learning different research philosophies, research methods and data analysis techniques.

Learning Outcomes

After the successful completion of the certificate, the student will be able to learn:

• Fundamentals of Research Philosophy and Principles
• Types of research, Researcher personality, Types of data and sources
• Selecting and developing a Topic Into a Research Question
• Research Paradigms, approaches and types of methodologies
• Creating and approving an effective research proposal
• Writing arguments in the research report. Report Structure, Content and Critique
• Literature review structure, searching and mapping, Critical review
• Developing research conceptual framework
• Research Methodology, Types of research methods, evaluating and using the secondary data
• Research sampling, techniques and types
• Research Analysis; Quantitative and Qualitative Data Analysis Methods
• Citations and referencing and drafting the research report