Advanced Professional Certificate Course in Agile Online Marketing in London 2024

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Start Time

Anytime

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Low Fees

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate Course in Agile Online Marketing in London 2024
Coming soon

Our Agile Online Marketing course is designed for aspiring marketers, digital enthusiasts, and professionals seeking to enhance their expertise in the agile approach to online marketing. The course comprises of "Introduction to Agile Online Marketing," "Implementing Agile Online Marketing Strategy," "Agile Online Marketing Frameworks," and "Analytics Optimization and Learning in Agile Online Marketing." 

Dive into the fundamentals of online marketing, examining strategies, data analytics, and consumer insights. Explore the agile mindset, learn to create cross-functional teams, and implement agile marketing sprints. Uncover various agile marketing frameworks, including Scrum, Kanban, and Lean. Navigate through analytics optimization, agile learning cycles, and customer feedback integration. Embrace a culture of continuous improvement and documentation, scaling campaigns effectively in an agile setting.

After the successful completion of this course, you will understand the following;


Introduction To Agile Online Marketing

⦁ Know the benefits of online Marketing and its comparison with traditional marketing.
⦁ Know about online marketing strategy and planning.
⦁ Analyse current marketing approaches and recognise areas for enhancing performance.
⦁ Gather, process and analyse consumer data to make informed digital marketing decisions.
⦁ Spot digital marketing issues and offer solutions based on the vital examination of digital marketing information.
⦁ Get to know pay-per-click (PPC) marketing, including Google AdWords
⦁ Know about online advertising such as ad networks and behavioural targeting.
⦁ Understand everything about search engine optimization (SEO).

Implementing Agile Online Marketing Strategy

Understand agile online marketing principles.
⦁ Know how to form cross-functional teams.
⦁ to determine specific and time-bound goals and objectives and develop key performance indicators to measure success.
⦁ Know how to create a backlog of marketing tasks and initiatives.
⦁ Able to divide marketing backlog into small manageable tasks, which will act as building blocks for sprint planning.
⦁ Understand how to determine the length of marketing sprints and execute the tasks defined in sprints.
⦁ Know how to collect sprint reviews and then conduct a sprint retrospective meeting.
⦁ Use the information and data collected during sprint meetings in decision-making.
⦁ Learn from previous mistakes and continuously evolve and improve their marketing activities.

Agile Online Marketing Frameworks

⦁ Understand different agile online marketing frameworks and techniques.
⦁ Know how Scrums are formed and their benefits.
⦁ Know about Kanban and the steps involved in forming kanban.
⦁ To understand the concept of lean markets in agile online marketing and the key features of lean markets.
⦁ Understand what is A/B Testing and how the concept of A/B Testing is integrated into agile online marketing.
⦁ Know about Agile Marketing Manifesto and how it can enhance the effectiveness of agile online marketing.
⦁ Know what are retrospectives and how to conduct retrospectives in agile online marketing.
⦁ understand the cross-functional teams and how these teams add to the effectiveness of agile online marketing.
⦁ Know the importance of continuous learning in agile online marketing.

Analytics Optimization and Learning in Agile Online Marketing

⦁ Know why measures and analytics are important in agile marketing.
⦁ Understand the metrics and analytics used in agile online marketing.
⦁ Understand the concept of Agile Learning Cycle.
⦁ Come to know how to Analyze Campaign Results.
⦁ Know strategies to collect and utilize Customer Feedback
⦁ Take initiatives for successfully integrating data-driven decision-making into agile online marketing.
⦁ Understand how to adjust to market changes quickly and swiftly.
⦁ Know the measures to scale effective campaigns in an agile setting.
⦁ Understand the importance of Documentation and Knowledge Sharing
⦁ understand the practices promoting a culture of continuous Improvement

This course offers a comprehensive exploration of agile principles in the context of online marketing. With a focus on continuous improvement, participants emerge equipped to thrive in the fast-paced, ever-changing landscape of digital marketing.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Agile Online Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Agile Marketing Specialist
  • Digital Campaign Manager
  • Online Marketing Strategist
  • Digital Analytics Analyst
  • Agile Project Coordinator
  • Lean Marketing Consultant
  • Scrum Master in Marketing
  • Marketing Optimization Specialist

£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

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Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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