Dive into the fundamentals of online marketing, examining strategies, data analytics, and consumer insights. Explore the agile mindset, learn to create cross-functional teams, and implement agile marketing sprints. Uncover various agile marketing frameworks, including Scrum, Kanban, and Lean. Navigate through analytics optimization, agile learning cycles, and customer feedback integration. Embrace a culture of continuous improvement and documentation, scaling campaigns effectively in an agile setting.

After the successful completion of this course, you will understand the following;

Introduction To Agile Online Marketing

⦁ Know the benefits of online Marketing and its comparison with traditional marketing.
⦁ Know about online marketing strategy and planning.
⦁ Analyse current marketing approaches and recognise areas for enhancing performance.
⦁ Gather, process and analyse consumer data to make informed digital marketing decisions.
⦁ Spot digital marketing issues and offer solutions based on the vital examination of digital marketing information.
⦁ Get to know pay-per-click (PPC) marketing, including Google AdWords
⦁ Know about online advertising such as ad networks and behavioural targeting.
⦁ Understand everything about search engine optimization (SEO).

Implementing Agile Online Marketing Strategy

Understand agile online marketing principles.
⦁ Know how to form cross-functional teams.
⦁ to determine specific and time-bound goals and objectives and develop key performance indicators to measure success.
⦁ Know how to create a backlog of marketing tasks and initiatives.
⦁ Able to divide marketing backlog into small manageable tasks, which will act as building blocks for sprint planning.
⦁ Understand how to determine the length of marketing sprints and execute the tasks defined in sprints.
⦁ Know how to collect sprint reviews and then conduct a sprint retrospective meeting.
⦁ Use the information and data collected during sprint meetings in decision-making.
⦁ Learn from previous mistakes and continuously evolve and improve their marketing activities.

Agile Online Marketing Frameworks

⦁ Understand different agile online marketing frameworks and techniques.
⦁ Know how Scrums are formed and their benefits.
⦁ Know about Kanban and the steps involved in forming kanban.
⦁ To understand the concept of lean markets in agile online marketing and the key features of lean markets.
⦁ Understand what is A/B Testing and how the concept of A/B Testing is integrated into agile online marketing.
⦁ Know about Agile Marketing Manifesto and how it can enhance the effectiveness of agile online marketing.
⦁ Know what are retrospectives and how to conduct retrospectives in agile online marketing.
⦁ understand the cross-functional teams and how these teams add to the effectiveness of agile online marketing.
⦁ Know the importance of continuous learning in agile online marketing.

Analytics Optimization and Learning in Agile Online Marketing

⦁ Know why measures and analytics are important in agile marketing.
⦁ Understand the metrics and analytics used in agile online marketing.
⦁ Understand the concept of Agile Learning Cycle.
⦁ Come to know how to Analyze Campaign Results.
⦁ Know strategies to collect and utilize Customer Feedback
⦁ Take initiatives for successfully integrating data-driven decision-making into agile online marketing.
⦁ Understand how to adjust to market changes quickly and swiftly.
⦁ Know the measures to scale effective campaigns in an agile setting.
⦁ Understand the importance of Documentation and Knowledge Sharing
⦁ understand the practices promoting a culture of continuous Improvement

• Agile Marketing Specialist
• Digital Campaign Manager
• Online Marketing Strategist
• Digital Analytics Analyst
• Agile Project Coordinator
• Lean Marketing Consultant
• Scrum Master in Marketing
• Marketing Optimization Specialist