DBA in Marketing

Learn more about the programme

The DBA program in Marketing is a rigorous and flexible program that can be completed entirely online. The course is designed for business students, managers, practitioners, and leaders who want to develop high-level knowledge, research, and analytical skills to solve complex business problems. Unlike master's programs, the DBA program emphasizes the practical application of theory to real-world business challenges. The course is designed to promote a transformative learning process that enhances research skills and enables students to view business situations differently. Students will learn to apply research methods and find solutions promoting organizational efficiency, growth, and long-term sustainability.

This program offers flexibility while maintaining its rigorous standards, as it can be fully completed online. Students are free to determine the pace at which they progress through the program. The duration of the program varies significantly depending on the path selected by the student (Coursework vs Research). While most students typically earn their qualification within three years of enrolling, the research pathway may lead to a qualification in less time.

The MSBM DBA in Marketing program emphasizes the application of research to real-world business challenges, enabling executives, managers, and practitioners to implement what they have learned in their organizations in real-time. Our aim is to cultivate our students' expertise in all areas of marketing. The coursework will also focus on enhancing research, writing, presentation, critical and analytical thinking, and change management skills.

After finishing the program, students will have the ability to:

Utilize research methodologies to examine business situations and solve business challenges.
Carry out primary and secondary research to comprehend business challenges.
To forecast results, utilise an in-depth understanding of relevant marketing and business principles and practices.
Develop advanced business communication skills.
Clearly and effectively express complex concepts, strategies, plans, and tactics.
Create insightful reports that employ data collection, cleaning, interpretation, and engaging data visualization.
Participate in academic and professional research activities that may result in peer-reviewed journal publications.
Develop advanced skills in applying strong research methodologies, study design, and study conduct to generate a thesis as part of the program's requirements for the award of the doctorate degree.

Course Details

The course is delivered in two segments.

Segment 1 consists of Seven modules, each one with an assignment and Segment 2 consists of a RESEARCH REPORT(paper)

Segment 1:

Modules: You will be awarded a level 8 Diploma for the completion of the coursework of the following modules.

ADVANCED RESEARCH METHODS:

This module will equip students with the qualitative and quantitative principles to undertake research at the doctorate level. The research principles will include a review of theoretical principles informed by Research Philosophy and Research Approach along with empirical research principles involving Research Strategy, Data Collection Method and Data Analysis Method. Additionally, students will be equipped to make appropriate judgements based on ethical practices during the PhD research.

ADVANCED HUMAN RESOURCE MANAGEMENT:

This module will aim at the management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.

STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS:

The course presents conceptual frameworks and models which will assist students in analyzing competitive situations and strategic dilemmas and gaining insight into strategic management. This course will synthesise previous course materials within the business programmes. Lectures are supplemented with case studies.

ADVANCED BUSINESS THEORIES:

The course aims at helping PhD candidates develop an appreciation for the intellectual growth of business as a discipline. Students will have an opportunity to view the historical growth of the field from an economic to a behaviourally-based discipline. By studying multiple articles on each topic, students will gain an understanding of the way academic knowledge is developed, as well as be exposed to contemporary social science methods.

GLOBAL FINANCIAL MANAGEMENT:

This module aims to provide the principles of asset valuation and financing in competitive global financial markets. The course is organized around the three main ideas in Finance: The time value of money, Diversification and risk, Arbitrage and hedging. The time value of money is a basic determinant in the valuation of assets such as bonds, stocks, futures, and options. The classes on diversification and risk provide a thorough grounding in the trade-off between risk and return given by modern portfolio theory. In discussing arbitrage and hedging, we demonstrate how to hedge market, interest rate, and foreign exchange risks. This involves using futures and options.

ORGANIZATIONAL BEHAVIOUR:

Theoretical statements of individual and group behaviour in organizations will be examined in this course. Student presentations and discussions will include detailed treatments of organization design, change, and reorganization, as well as inter-organizational relationships.

ADVANCED MANAGEMENT:

This module captures the essence of research in advanced theory and practice of business management that include areas such as Analysis of modern management theories, Development of organizations, Dynamics of organizational behaviour and relationship to effective administration in addition to the Models of communication, motivation, and leadership.

Segment 2 - RESEARCH/THESIS:

Here, you will produce an academic standard research report in this segment. This segment will last nominally for one-two year. Your specialization depends on the topic you will select for the research.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

Master’s or an equivalent recognized academic title in Business and Management
Master’s or an equivalent recognized academic title in any discipline with over five years of managerial and/or business experience
Bachelor’s degree or an equivalent recognized academic title in any discipline with over eight years of managerial and/or business experience

English Language Proficiency:

Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers:

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.

Course Modules

This module provides the most critical information about the study course and assignment submission.

Navigating the MSBM Study Portal

Watch this video to gain further insight.
Course Structure and Guidelines

Watch this video to gain further insight.
VIDEO - How to Avoid Plagiarism in Your Writing

Watch this video to gain further insight.
Harvard Referencing Style Guide

Watch this video to gain further insight.
How to Summarise - Assignment Guide

Downloadable material to advance your understanding of this module.
Summarising, Paraphrasing, Quotation for your Assignment

Downloadable material to advance your understanding of this module.

Research Philosophies and Principles
VIDEO - Overview of the Research Onion

Watch this video to gain further insight.
Selecting a Research Topic
Searching and Reviewing Literature
VIDEO - How to write a Literature Review

Watch this video to gain further insight.
Developing conceptual Framework

Self-paced pre-recorded learning content on this topic.
PDF - How to create a Conceptual Framework

Downloadable material to advance your understanding of this module.
Research Strategy and Design
Research Methods I

Self-paced pre-recorded learning content on this topic.
Research Methods II

Self-paced pre-recorded learning content on this topic.
PDF - How Observation is Used As a Research Method

Downloadable material to advance your understanding of this module.
Research Methods: Data Analysis

Self-paced pre-recorded learning content on this topic.
Research Proposal and Writing Up
Research Ethics

Self-paced pre-recorded learning content on this topic.
QUIZ - Advanced Business Research Methods

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Dynamics of Human Resource Management
Enhancing Human Resource Management Competencies
Human Resource Management as a Strategic Partner
Concepts in Managing and Utilizing Human Resources
Optimizing Organizational Productivity and Performance Management
Advanced Human Resource Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The course presents conceptual frameworks and models which will assist students to analyze competitive situations and strategic dilemmas and gaining insight into strategic management. This course will provide a synthesis of previous course materials within the business programmes. Lectures are supplemented with case studies.

Concepts in Strategy Evaluation
Understanding the Strategy Formulation
Concepts in Implementing Strategies
Business Analysis Case Studies
Understanding Business Analysis
Strategic Management and Business Analysis

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The objective of this course is to provide the principles of asset valuation and financing in competitive global financial markets. The course is organized around the three main ideas in Finance: The time value of money, Diversification and risk, Arbitrage and hedging. The time value of money is a basic determinant in the valuation of assets such as bonds, stocks, futures, and options. The classes on diversification and risk provide a thorough grounding in the trade-off between risk and return given by modern portfolio theory. In discussing arbitrage and hedging, we demonstrate how to hedge market risk, interest rate risk, and foreign exchange risk. This involves using futures and options.

Global Financial Management Landscape
Understanding Exchange Rate System
Understanding International Equity and Debt Markets
Understanding the Dynamics of Foreign Direct Investment
Country Risk Analysis, International Banking and Trade Finance
Global Financial Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Understanding Leadership Processes

Self-paced pre-recorded learning content on this topic.
Understanding Organisational Structure

Self-paced pre-recorded learning content on this topic.
Dynamics of Teams and Groups in an Organisation

Self-paced pre-recorded learning content on this topic.
Organisational Context and Contemporary Organisational Behaviour

Self-paced pre-recorded learning content on this topic.
Dynamics of Individual Behaviour in an Organisation

Self-paced pre-recorded learning content on this topic.
Organizational Behaviour

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The course aims at helping PhD candidates develop an appreciation for the intellectual growth of business as a discipline. Students will have an opportunity to view the historical growth of the field from an economic to a behaviourally-based discipline. By studying multiple articles on each topic, students will gain an understanding of the way academic knowledge is developed as well as being exposed to contemporary social science methods.

The Development and Complexity of the Organisation Theory
Advanced Discussion on Rational and Natural Theorists
Marketing as a science, advance marketing theory, and philosophical thoughts
Qualitative and Quantitative Approaches in Finance
Current Research Perspective In Business Theory
Advanced Business Theory

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Exploring the Legacy of Pioneering Management Thinkers
A Historical and Theoretical Overview of Management and Social Responsibility
Advanced Critical Theory, Critical Management Studies, and Critical Realism

Self-paced pre-recorded learning content on this topic.
Advanced Theoretical Foundation of Organizational Behaviour and Change Management

Self-paced pre-recorded learning content on this topic.
Advanced Theory of Quality Management

Self-paced pre-recorded learning content on this topic.
Advanced Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Here, in this segment, you will produce an academic standard research report. This segment will last nominally for two years.

Workshops

Workshops are conducted through live webinars for online students.

Weekly write-up webinars and monthly supervisor meetings will be held to offer better coordination between the student and the supervisor and achieve optimal professionalism in writing the research report.

Visa Requirements

There is no Visa requirement for this programme.