Reviews
DBA - PhD in Marketing
Make an investment in your long-term career at one of the best business schools on the planet.
Based on 21,267+ reviews | 650,000+ learners
Duration
36 Months
Pedagogy
Blended
Make an investment in your long-term career at one of the best business schools on the planet.
Based on 21,267+ reviews | 650,000+ learners
This program offers flexibility while maintaining its rigorous standards, as it can be fully completed online. Students are free to determine the pace at which they progress through the program. The duration of the program varies significantly depending on the path selected by the student (Coursework vs Research). While most students typically earn their qualification within three years of enrolling, the research pathway may lead to a qualification in less time.
The MSBM DBA in Marketing program emphasizes the application of research to real-world business challenges, enabling executives, managers, and practitioners to implement what they have learned in their organizations in real-time. Our aim is to cultivate our students' expertise in all areas of marketing. The coursework will also focus on enhancing research, writing, presentation, critical and analytical thinking, and change management skills.
After finishing the program, students will have the ability to:
The course is delivered in two segments.
Segment 1 consists of Seven modules, each one with an assignment and Segment 2 consists of a RESEARCH REPORT(paper)
Segment 1:
Modules: You will be awarded a level 8 Diploma for the completion of the coursework of the following modules.
ADVANCED RESEARCH METHODS:
This module will equip students with the qualitative and quantitative principles to undertake research at the doctorate level. The research principles will include a review of theoretical principles informed by Research Philosophy and Research Approach along with empirical research principles involving Research Strategy, Data Collection Method and Data Analysis Method. Additionally, students will be equipped to make appropriate judgements based on ethical practices during the PhD research.
ADVANCED HUMAN RESOURCE MANAGEMENT:
This module will aim at the management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.
STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS:
The course presents conceptual frameworks and models which will assist students in analyzing competitive situations and strategic dilemmas and gaining insight into strategic management. This course will synthesise previous course materials within the business programmes. Lectures are supplemented with case studies.
ADVANCED BUSINESS THEORIES:
The course aims at helping PhD candidates develop an appreciation for the intellectual growth of business as a discipline. Students will have an opportunity to view the historical growth of the field from an economic to a behaviourally-based discipline. By studying multiple articles on each topic, students will gain an understanding of the way academic knowledge is developed, as well as be exposed to contemporary social science methods.
GLOBAL FINANCIAL MANAGEMENT:
This module aims to provide the principles of asset valuation and financing in competitive global financial markets. The course is organized around the three main ideas in Finance: The time value of money, Diversification and risk, Arbitrage and hedging. The time value of money is a basic determinant in the valuation of assets such as bonds, stocks, futures, and options. The classes on diversification and risk provide a thorough grounding in the trade-off between risk and return given by modern portfolio theory. In discussing arbitrage and hedging, we demonstrate how to hedge market, interest rate, and foreign exchange risks. This involves using futures and options.
ORGANIZATIONAL BEHAVIOUR:
Theoretical statements of individual and group behaviour in organizations will be examined in this course. Student presentations and discussions will include detailed treatments of organization design, change, and reorganization, as well as inter-organizational relationships.
ADVANCED MANAGEMENT:
This module captures the essence of research in advanced theory and practice of business management that include areas such as Analysis of modern management theories, Development of organizations, Dynamics of organizational behaviour and relationship to effective administration in addition to the Models of communication, motivation, and leadership.
Segment 2 - RESEARCH/THESIS:
Here, you will produce an academic standard research report in this segment. This segment will last nominally for one-two year. Your specialization depends on the topic you will select for the research.
This module provides the most critical information about the study course and assignment submission.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
This module will equip students with the qualitative and quantitative principles to undertake research at the doctorate level. The research principles will include a review of theoretical principles informed by Research Philosophy and Research Approach along with empirical research principles involving Research Strategy, Data Collection Method and Data Analysis Method. Additionally, students will be equipped to make appropriate judgements based on ethical practices during the PhD research.
Watch this video to gain further insight.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This module will aim at the management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The course presents conceptual frameworks and models which will assist students to analyze competitive situations and strategic dilemmas and gaining insight into strategic management. This course will provide a synthesis of previous course materials within the business programmes. Lectures are supplemented with case studies.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The objective of this course is to provide the principles of asset valuation and financing in competitive global financial markets. The course is organized around the three main ideas in Finance: The time value of money, Diversification and risk, Arbitrage and hedging. The time value of money is a basic determinant in the valuation of assets such as bonds, stocks, futures, and options. The classes on diversification and risk provide a thorough grounding in the trade-off between risk and return given by modern portfolio theory. In discussing arbitrage and hedging, we demonstrate how to hedge market risk, interest rate risk, and foreign exchange risk. This involves using futures and options.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Theoretical statements of individual and group behaviour in organizations will be examined in this course. Student presentations and discussions will include detailed treatments of organization design, change, and reorganization, as well as inter-organizational relationships.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The course aims at helping PhD candidates develop an appreciation for the intellectual growth of business as a discipline. Students will have an opportunity to view the historical growth of the field from an economic to a behaviourally-based discipline. By studying multiple articles on each topic, students will gain an understanding of the way academic knowledge is developed as well as being exposed to contemporary social science methods.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This module captures the essence of research in advanced theory and practice of business management that include areas such as Analysis of modern management theories, Development of organizations, Dynamics of organizational behaviour and relationship to effective administration in addition to the Models of communication, motivation, and leadership.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Here, in this segment, you will produce an academic standard research report. This segment will last nominally for two years.
Master’s or an equivalent recognized academic title in Business and Management
Master’s or an equivalent recognized academic title in any discipline with over five years of managerial and/or business experience
Bachelor’s degree or an equivalent recognized academic title in any discipline with over eight years of managerial and/or business experience
English Language Proficiency:
Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
Workshops are conducted through live webinars for online students.
Weekly write-up webinars and monthly supervisor meetings will be held to offer better coordination between the student and the supervisor and achieve optimal professionalism in writing the research report.
There is no Visa requirement for this programme.
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We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best Doctorate distance learning courses in UK, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
Accredited Degrees
Gain an accredited Online Doctorate through our blended course in London which is recognized and accepted worldwide.
Low Fees
Get as much as 60% scholarship on our business courses. We offer the lowest fees on our blended Doctorate courses.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
Easy Payment Structure
You can pre-structure your preferred payment option. Pay in easy instalments.
Graduate On Campus
Celebrate the success by having your graduation on campus.
Qualification
Earn a Doctorate Degree from Girne American University
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Make available all necessary academic credentials on your student portal.
The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrolment in the program will be sent to you.
The tuition must be paid within the allotted time frame. Greetings on your enrolment!
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Receive your globally recognized and WES evaluated certificate.
You will receive a degree certificate from MSBM and the Partner University.
Complete several modules ranging from Business Leadership and Managing People.
Obtain a degree without necessarily leaving your country.
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