Professional Certificate Course in Strategic Role of Branding in Marketing Communication in London 2025

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Unlimited access with pre-recorded lectures.

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Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Strategic Role of Branding in Marketing Communication

The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.

After the successful completion of the course, you will be able to learn about the following,

Branding And The Role Of Marketing Communications.
Brand Portfolios: Architecture And Forms.
Business-To-Business Branding.
Online Branding.
Brand Equity.
Corporate Identity, Reputation And Branding.
Corporate Identity Or Corporate Branding.
Corporate Communications.
Corporate Reputation.
Financial Resources For Marketing Communications.
Trends In Promotional Expenditure.
Profit Impact On Market Strategy.
Sales Promotion.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Managers & Brand Managers.
Communication Managers & Marketing Executives.
Business Development Managers & Sales Managers.
Advertising Executives.
Public Relations Managers & Product Managers.

Course Modules

This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Strategic Role of Branding in Marketing Communication

Self-paced pre-recorded learning content on this topic.
Strategic Role of Branding in Marketing Communication

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Branding And The Role Of Marketing Communications.
Brand Portfolios: Architecture And Forms.
Business-To-Business Branding.
Online Branding.
Brand Equity.
Corporate Identity, Reputation And Branding.
Corporate Identity Or Corporate Branding.
Corporate Communications.
Corporate Reputation.
Financial Resources For Marketing Communications.
Trends In Promotional Expenditure.
Profit Impact On Market Strategy.
Sales Promotion.

The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Strategic Role of Branding in Marketing Communication

Self-paced pre-recorded learning content on this topic.
Strategic Role of Branding in Marketing Communication

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Marketing Managers & Brand Managers.
Communication Managers & Marketing Executives.
Business Development Managers & Sales Managers.
Advertising Executives.
Public Relations Managers & Product Managers.

Single Course Purchase

(Buy Lifetime Access)

£ 31 ^{£ 56}

What you will get:

Access to this course.
Access to library.

16-25 Initiative

£10 /month

(Billed monthly at £10)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

Entrepreneurs or Working Professionals

£85 /month

(Billed monthly at £85)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

View All Subscriptions

Training 5 or more people?

£25/month (from 5 employees)
(Billed monthly at £25)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

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