Special Executive Master Programme in Innovation and Entrepreneurship in London 2024

This module provides the most critical information about the study course and assignment submission.

• Navigating the MSBM Study Portal

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• Course Structure and Guidelines

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• Interacting with Lectures/Learning Components

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• VIDEO - How to Avoid Plagiarism in Your Writing

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• Harvard Referencing Style Guide

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• How to Summarise - Assignment Guide

  Downloadable material to advance your understanding of this module.

• Summarising, Paraphrasing, Quotation for your Assignment

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The aim of this unit is to enable learners to apply financial principles relevant to management in an organizational context, including analytical techniques and theories/models of management accounting, evaluation of budgetary processes, recommending funding sources and appraising investment options.

• Understanding cost system and its classification

  Self-paced pre-recorded learning content on this topic.

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

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• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

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• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• QUIZ - Strategic Financial Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Globalization and Economic Development

  Self-paced pre-recorded learning content on this topic.

• Nature of Multinational Enterprises & Their Role In Globalisation

  Self-paced pre-recorded learning content on this topic.

• Understanding International Business Systems

  Self-paced pre-recorded learning content on this topic.

• Business of Foreign Markets and Their Impact on Business Decisions

  Self-paced pre-recorded learning content on this topic.

• Understanding Economic Blocks and Consequences of this Development

  Self-paced pre-recorded learning content on this topic.

• QUIZ - GLOBAL BUSINESS ENTERPRISES

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• International Entrepreneurial Opportunities

    

• Nature and Importance of Entrepreneurship

   

• Creating and Starting the Venture

   

• Innovation Management

   

• Generating and Implementing Business Ideas

   

• QUIZ - Innovation and Entrepreneurship

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• International Business Environment

  Self-paced pre-recorded learning content on this topic.

• Managing International Trade

  Self-paced pre-recorded learning content on this topic.

• Strategic Approach To International Business

  Self-paced pre-recorded learning content on this topic.

• International Business Operations

  Self-paced pre-recorded learning content on this topic.

• Organisational Structures In International Business

  Self-paced pre-recorded learning content on this topic.

• QUIZ-International Business Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Globalization and Economic Development

  Self-paced pre-recorded learning content on this topic.

• Nature of Multinational Enterprises & Their Role In Globalisation

  Self-paced pre-recorded learning content on this topic.

• Understanding International Business Systems

  Self-paced pre-recorded learning content on this topic.

• Business of Foreign Markets and Their Impact on Business Decisions

  Self-paced pre-recorded learning content on this topic.

• Understanding Economic Blocks and Consequences of this Development

  Self-paced pre-recorded learning content on this topic.

• QUIZ - GLOBAL BUSINESS ENTERPRISES

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• QUIZ - Strategic Marketing

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.