Professional Certificate Course in Search Engine Marketing Essentials in London 2025
Partnerships and Accreditation:
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24/7
Unlimited access with pre-recorded lectures.
Partnerships and Accreditation:
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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24/7 access to lectures.
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Search Engine Marketing Essentials
Dive into the dynamic world of Search Engine Marketing (SEM) with this comprehensive course. Explore the intricacies of major search engines like Google and Bing, and discover how to leverage them effectively to boost your online presence. From mastering keyword research to fine-tuning ad campaigns, this course equips you with the essential skills needed to excel in SEM.
- Comprehend the fundamentals of Search Engine Marketing (SEM).
- Gain insight into the functionalities of major search engines like Google and Bing. Master keyword research and selection techniques for targeted campaigns. Develop proficiency in crafting impactful ad campaigns utilizing Google Ads.
- Hone skills in ad copywriting and conducting A/B testing for optimization.
- Implement strategies to improve Quality Score and Ad Rank.
- Learn effective budgeting and bidding strategies for SEM campaigns.
- Utilize tools and techniques to track and measure the performance of SEM initiatives.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- SEM Specialist
- PPC Campaign Manager
- Digital Advertising Strategist
- Search Marketing Analyst
- SEM Consultant
- PPC Copywriter
- Ad Quality Analyst
- SEM Performance Analyst
Course Modules
Search Engine Marketing Essentials empowers participants to navigate the dynamic landscape of digital advertising with confidence. From mastering search engine functionalities to optimizing ad campaigns and measuring performance, this course provides a comprehensive toolkit for success in the ever-evolving world of SEM.
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Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Search Engine Marketing (SEM)
Self-paced pre-recorded learning content on this topic.
-
Search Engine Marketing Essentials
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Dive into the dynamic world of Search Engine Marketing (SEM) with this comprehensive course. Explore the intricacies of major search engines like Google and Bing, and discover how to leverage them effectively to boost your online presence. From mastering keyword research to fine-tuning ad campaigns, this course equips you with the essential skills needed to excel in SEM.
- Comprehend the fundamentals of Search Engine Marketing (SEM).
- Gain insight into the functionalities of major search engines like Google and Bing. Master keyword research and selection techniques for targeted campaigns. Develop proficiency in crafting impactful ad campaigns utilizing Google Ads.
- Hone skills in ad copywriting and conducting A/B testing for optimization.
- Implement strategies to improve Quality Score and Ad Rank.
- Learn effective budgeting and bidding strategies for SEM campaigns.
- Utilize tools and techniques to track and measure the performance of SEM initiatives.
Search Engine Marketing Essentials empowers participants to navigate the dynamic landscape of digital advertising with confidence. From mastering search engine functionalities to optimizing ad campaigns and measuring performance, this course provides a comprehensive toolkit for success in the ever-evolving world of SEM.
-
Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Search Engine Marketing (SEM)
Self-paced pre-recorded learning content on this topic.
-
Search Engine Marketing Essentials
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- SEM Specialist
- PPC Campaign Manager
- Digital Advertising Strategist
- Search Marketing Analyst
- SEM Consultant
- PPC Copywriter
- Ad Quality Analyst
- SEM Performance Analyst
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.
Global Community
No conventional requirements needed, courses offered are open to all ages, professions and citizenship.
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