The "Socioeconomic and Legal Environment" course examines the key social, economic, and legal factors that influence business practices and organizational decision-making. It covers the impact of socioeconomic trends, such as income distribution, labor markets, and globalization, on business operations and strategy. The course also delves into the legal frameworks governing business activities, including contracts, labor laws, corporate governance, intellectual property, and environmental regulations. Students will analyze how businesses navigate these external forces to ensure compliance, mitigate risks, and create sustainable value. Through case studies and practical insights, the course prepares students to understand and adapt to a complex, dynamic business environment.

• Understanding Socioeconomics Factors and their Impact on Business

   

• Understanding the Socio-economic Dynamics and Obligations of a Business

   

• Socio-economic Rights, Economic Crisis, and Legal Doctrine​

   

• Understanding the Governance and Legal Framework of Business Environment

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• Contractual Dynamics of the Business Environment

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• Socio-economic and Legal Environment

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The "Accounting and Finance" course provides a comprehensive understanding of the principles and practices in both fields, essential for effective business management. Students will explore financial accounting, management accounting, and financial reporting, learning how to prepare, analyze, and interpret financial statements. The course also covers key financial management topics, including budgeting, financial planning, investment analysis, and risk management. Emphasis is placed on using accounting and financial data to make informed decisions, optimize resource allocation, and ensure organizational financial health. Through real-world examples and case studies, students will gain practical skills in analyzing financial performance and implementing sound financial strategies.

• The Dynamics of Variance and Differential Analysis

  Self-paced pre-recorded learning content on this topic.

• Understanding Master Budgeting

   

• Understanding Variable Costing Analysis

  Self-paced pre-recorded learning content on this topic.

• Understanding Cost Volume Profit Analysis

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• Introduction to Managerial Accounting

   

• Accounting for Financial Reporting

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The "Marketing and Marketing Management" course explores the core principles and strategies involved in creating and managing successful marketing campaigns. Students will learn about market research, consumer behavior, product development, pricing strategies, distribution channels, and integrated marketing communications. The course also focuses on digital marketing trends, branding, and customer relationship management (CRM). Emphasis is placed on strategic decision-making, with students gaining the tools to analyze market conditions, segment audiences, and design targeted marketing plans. Practical case studies and real-world applications will help students develop the skills needed to drive growth and competitiveness in a dynamic marketplace.

• Fundamental Concepts in Marketing

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• Understanding The Marketing Mix

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• Understanding the Extended Marketing Mix

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• Understanding External and Internal Environment for designing a market plan

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• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

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• Marketing planning and strategy

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• Strategising for Marketing Operations

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• Marketing Function Interrelationships and Entrepreneurial Marketing

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• The Strategic Marketing Process

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• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

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• Segmenting And Targeting Strategies

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• Fundamentals of Branding

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• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

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• RESEARCH - Market entry strategies of passenger carmakers

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• Understanding Brand Identity Personality And Positioning

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• Concepts in Digital Branding

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• Marketing and Marketing Management

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The "Human Resources Management and Management Skills" course equips students with the essential tools to effectively manage people and develop key leadership capabilities. It covers fundamental HR practices such as recruitment, performance management, employee development, compensation, and labor relations. In addition, the course emphasizes management skills like decision-making, problem-solving, team-building, communication, and conflict resolution. Students will learn how to align HR strategies with organizational goals and foster a productive work environment. Through case studies and practical exercises, students will develop a deep understanding of managing talent and leading teams to drive organizational success.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

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• Role of Human Resource Management Strategy in an Organisation

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• Contributions of HRM

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• Business Dynamics Concerning The Human Resource Strategy

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• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

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• Fundamentals Of Human Resource Plan

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• Legal And Ethical Requirements Of Human Resource Policies

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• Human Resource Management And Organisational Strategy, Structure And Culture

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• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

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• Case Study - Answering the Phone (Training and Development)

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• Developing Human Resource Management, Recruitment and Selection

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• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

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• Organisational Theory Underpinning Human Resource Management

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• Leadership Practices In An Organisational Context

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• Strategic Leadership And Organisational Development

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• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

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• QUIZ - Human Resources Management and Management Skills

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The "Business Strategy" course focuses on the key concepts and frameworks that guide organizations in developing and executing effective strategies to achieve long-term success. Students will explore strategic analysis tools, such as SWOT analysis, competitive positioning, and market trends, to assess an organization's internal and external environment. The course also covers strategic planning, innovation, competitive advantage, and sustainability. Emphasis is placed on decision-making in dynamic, global markets, with students learning to align organizational resources, capabilities, and goals. Through case studies and strategic simulations, students will gain practical experience in crafting and implementing strategies that drive business growth and competitive edge.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

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• Understanding The Internal Business Environment Dynamics

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• CASE STUDY - Staying ahead in a competitive environment

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• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

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• Understanding The Relationship Between Corporate, Business & Operational Strategies

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• Understanding Strategic Models & Tools

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• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

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• Developing An Agreed Strategy Plan For New Action Plan

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• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

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• CASE STUDY - Ethics and CSR at Honda

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• Understanding organisational strategic change management

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• Implementing Strategic Plan

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• Business Strategy

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The Advanced Human Resource Management module delves into strategic HR practices, focusing on talent management, organizational development, and employee engagement. It equips learners with advanced skills to drive impactful HR strategies aligned with business goals.

• VIDEO - Course Structure and Assessment Guidelines

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• Navigating the MSBM Study Portal

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• Interacting with Lectures/Learning Components

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• Dynamics of Human Resource Management

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• Enhancing Human Resource Management Competencies

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• Human Resource Management as a Strategic Partner

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• Concepts in Managing and Utilizing Human Resources

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• Optimizing Organizational Productivity and Performance Management

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• Advanced Human Resource Management

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