Professional Certificate Course in Marketing Segmenting and Targeting Techniques in London 2025

Partnerships and Accreditation:

100%

Online learning, with ease.

24/7

Unlimited access with pre-recorded lectures.

Partnerships and Accreditation:

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 access to lectures.

Low Fees

Low and easy to pay online.

Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Marketing Segmenting and Targeting Techniques

In this comprehensive course, you'll delve into the intricacies of segmenting and targeting strategies in marketing. From defining fundamental marketing techniques to formulating precise objectives and strategies, you'll gain a deep understanding of how to effectively identify, categorize, and profile diverse market segments. By the end of this lecture, you'll possess the skills to strategically position products or services within segmented markets, setting the stage for unparalleled marketing success.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Market Analyst
Marketing Strategist
Brand Manager
Product Manager
Market Researcher
Digital Marketing Specialist
Advertising Manager
Sales Manager
Customer Relationship Manager
Marketing Consultant

Course Modules

Segmenting and Targeting Strategies equips you with the expertise to segment your market like a pro. Learn to identify your niche, tailor your message, and reach the customers who matter most. Through interactive exercises, real-world case studies, and industry insights, you'll gain the skills and knowledge to turn segmentation into a powerful tool for driving customer engagement and brand growth.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Marketing Segmenting and Targeting Techniques

Self-paced pre-recorded learning content on this topic.
Marketing Segmenting and Targeting Techniques

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course thoroughly explores marketing techniques, focusing on segmenting and targeting strategies. Participants will learn to define and recognize various marketing methodologies and formulate clear and measurable marketing objectives and strategies. Special emphasis is placed on understanding the concepts of marketing segmentation and targeting, identifying different market segments, and mastering the process of strategically profiling markets to position products or services within segmented markets.

After the successful completion of the course, you will be able to learn about the following,

Define and recognize various marketing techniques.
Formulate clear and measurable marketing objectives and strategies.
Describe the concepts of marketing segmentation and targeting.
Identify and categorize different market segments.
Explain the process of profiling markets.
Develop skills to position products or services within segmented markets strategically.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Marketing Segmenting and Targeting Techniques

Self-paced pre-recorded learning content on this topic.
Marketing Segmenting and Targeting Techniques

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

Market Analyst
Marketing Strategist
Brand Manager
Product Manager
Market Researcher
Digital Marketing Specialist
Advertising Manager
Sales Manager
Customer Relationship Manager
Marketing Consultant

Single Course Purchase

(Buy Lifetime Access)

£ 36 ^{£ 64}

What you will get:

Access to this course.
Access to library.

16-25 Initiative

£10 /month

(Billed monthly at £10)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

Entrepreneurs or Working Professionals

£85 /month

(Billed monthly at £85)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

View All Subscriptions

Training 5 or more people?

£25/month (from 5 employees)
(Billed monthly at £25)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

Try MSBM for Business

All our programmes include:

Real-world case studies and Testimonials

Master the in-demand tech skills with our real-world projects
Get experience with industry-leading companies

Excellent learner support and guidance provided

Get help and guidance from our tutors when you need it
Our tutors will help keep you motivated and inspired to reach your goals.

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Enjoy exclusive access to a host of resources curated by industry experts
Connect with professionals, thought leaders, and innovators in your field and expand your network.

Highly adaptable and flexible learning model

Access our learning materials and resources from anywhere, at any time that suits you.
With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

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Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.