Professional Certificate Course in Marketing Segmenting and Targeting Techniques in London 2024

 

Partnerships and Accreditation:
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Unlimited access with pre-recorded lectures.

Partnerships and Accreditation:
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Average Completion Time
2 Weeks
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Accreditation
3 CPD Hours
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Level
Advanced
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Start Time
Anytime
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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Marketing Segmenting and Targeting Techniques in London 2024
Discount Icon £ 64 £ 36
Limited time offer.

In this comprehensive course, you'll delve into the intricacies of segmenting and targeting strategies in marketing. From defining fundamental marketing techniques to formulating precise objectives and strategies, you'll gain a deep understanding of how to effectively identify, categorize, and profile diverse market segments. By the end of this lecture, you'll possess the skills to strategically position products or services within segmented markets, setting the stage for unparalleled marketing success.

This course thoroughly explores marketing techniques, focusing on segmenting and targeting strategies. Participants will learn to define and recognize various marketing methodologies and formulate clear and measurable marketing objectives and strategies. Special emphasis is placed on understanding the concepts of marketing segmentation and targeting, identifying different market segments, and mastering the process of strategically profiling markets to position products or services within segmented markets.

After the successful completion of the course, you will be able to learn about the following,

  • Define and recognize various marketing techniques.
  • Formulate clear and measurable marketing objectives and strategies.
  • Describe the concepts of marketing segmentation and targeting.
  • Identify and categorize different market segments.
  • Explain the process of profiling markets.
  • Develop skills to position products or services within segmented markets strategically.

Segmenting and Targeting Strategies equips you with the expertise to segment your market like a pro. Learn to identify your niche, tailor your message, and reach the customers who matter most. Through interactive exercises, real-world case studies, and industry insights, you'll gain the skills and knowledge to turn segmentation into a powerful tool for driving customer engagement and brand growth.

  • Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Marketing Segmenting and Targeting Techniques

    Self-paced pre-recorded learning content on this topic.

  • Marketing Segmenting and Targeting Techniques

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Market Analyst
  • Marketing Strategist
  • Brand Manager
  • Product Manager
  • Market Researcher
  • Digital Marketing Specialist
  • Advertising Manager
  • Sales Manager
  • Customer Relationship Manager
  • Marketing Consultant
Single Course Purchase
(Buy Lifetime Access)
What you will get:
  • Access to this course.
  • Access to library.
Unlimited SEMP & PCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
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All our programmes include:

Real-world case studies and Testimonials
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Excellent learner support and guidance provided
  • Get help and guidance from our tutors when you need it
  • Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
  • Enjoy exclusive access to a host of resources curated by industry experts
  • Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
  • Access our learning materials and resources from anywhere, at any time that suits you.
  • With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

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Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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