Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

 

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Average Completion Time
2 Weeks
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Accreditation
3 CPD Hours
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Level
Advanced
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Start Time
Anytime
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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024
Discount Icon £ 78 £ 44
Limited time offer.

The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.


After the successful completion of the course, you will be able to learn about the following,
  • Customer Decision-Making.
  • A General Buying Decision-Making Process.
  • Types Of Consumer Decision-Making.
  • Perceived Risk.
  • Involvement Theory.
  • Hedonic Consumption.
  • Organisational Buying Decision Processes.
  • Strategy And Marketing Communications.
  • The Role Of Marketing Communications.
  • Elaboration Likelihood Model.
  • Towards A Model Of Marketing Communications.

This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.

This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.

  • VIDEO - Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making and Marketing Communication

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Professionals & Product Managers
  • Sales Professionals
  • Business Owners
  • Advertising Professionals
  • Brand Managers & Market Researchers
  • Digital Marketers & Communication Specialists
Single Course Purchase
(Buy Lifetime Access)
What you will get:
  • Access to this course.
  • Access to library.
Unlimited PCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
Unlimited APCC & PCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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