Average Completion Time
2 WeeksAccreditation
3 CPD HoursLevel
AdvancedStart Time
Anytime100% Online
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24/7 access to lectures.
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Concept of Strategic Marketing
This course equips you to define, understand, and implement winning strategies that drive success for any business. Master the phases of the process, unlock its significance, and discover the key principles that guide effective campaigns. Craft robust strategies, achieve organizational goals, and gain a competitive edge in the ever-evolving marketplace.
Course Details
This course delves into the core principles and phases of strategic marketing, providing participants with a comprehensive understanding of its significance and application in business contexts. Through detailed discussions and case studies, participants will learn to develop and implement robust marketing strategies tailored to organizational goals and competitive landscapes.
Empower yourself by exploring:
- Strategic Marketing Demystified: Unravel the core concept and its crucial role in business.
- The Strategy Blueprint: Navigate the key phases of the strategic marketing process.
- Why Strategy Matters: Uncover the power of well-defined marketing plans for business growth.
- Goal-Oriented Marketing: Align your strategies with organizational objectives and gain a competitive edge.
- Principles of Success: Master the guiding principles that drive effective marketing efforts.
- Crafting Your Masterpiece: Design and implement comprehensive marketing strategies for real-world impact.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Strategist
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Product Manager
- Marketing Director
- Advertising Manager
- Business Development Manager
- Marketing Consultant
- Sales and Marketing Coordinator
Course Modules
Strategic Marketing equips you with the wisdom and tools to become a true marketing strategist. From understanding the core concept to mastering the implementation process, you'll gain the expertise to craft winning strategies that deliver measurable results. This course is your key to unlocking long-term success, achieving sustainable growth, and leaving your mark on the competitive landscape.
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Course Structure and Assessment Guidelines
Watch this video to gain further insight.
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Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Concept of Strategic Marketing
Self-paced pre-recorded learning content on this topic.
-
Concept of Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This course equips you to define, understand, and implement winning strategies that drive success for any business. Master the phases of the process, unlock its significance, and discover the key principles that guide effective campaigns. Craft robust strategies, achieve organizational goals, and gain a competitive edge in the ever-evolving marketplace.
This course delves into the core principles and phases of strategic marketing, providing participants with a comprehensive understanding of its significance and application in business contexts. Through detailed discussions and case studies, participants will learn to develop and implement robust marketing strategies tailored to organizational goals and competitive landscapes.
Empower yourself by exploring:
- Strategic Marketing Demystified: Unravel the core concept and its crucial role in business.
- The Strategy Blueprint: Navigate the key phases of the strategic marketing process.
- Why Strategy Matters: Uncover the power of well-defined marketing plans for business growth.
- Goal-Oriented Marketing: Align your strategies with organizational objectives and gain a competitive edge.
- Principles of Success: Master the guiding principles that drive effective marketing efforts.
- Crafting Your Masterpiece: Design and implement comprehensive marketing strategies for real-world impact.
Strategic Marketing equips you with the wisdom and tools to become a true marketing strategist. From understanding the core concept to mastering the implementation process, you'll gain the expertise to craft winning strategies that deliver measurable results. This course is your key to unlocking long-term success, achieving sustainable growth, and leaving your mark on the competitive landscape.
-
Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Concept of Strategic Marketing
Self-paced pre-recorded learning content on this topic.
-
Concept of Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Strategist
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Product Manager
- Marketing Director
- Advertising Manager
- Business Development Manager
- Marketing Consultant
- Sales and Marketing Coordinator
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
16-25 Initiative
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Entrepreneurs or Working Professionals
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
Unlock your potential
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Choose a better way to learn
Bring the right people and information together in channels.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.


Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.


A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.Global Community
No conventional requirements needed, courses offered are open to all ages, professions and citizenship.2,316,183
Learners' Community1,847
Courses237
Nationalities24,119
OrganisationsLearn on your time
Watch bite-sized videos or in-depth courses.

Get Certified
Earn certificates to add to your LinkedIn profile.

Prove your skills
Earn certificates to add to your LinkedIn profile.
