​Business economics is a field of applied economics that utilizes economic theory and quantitative methods to analyze business enterprises and the factors contributing to their organizational structures and relationships with labor, capital, and product markets. It focuses on addressing issues related to business organization, management, and strategy, including topics such as the emergence and existence of firms, their expansion strategies, the role of entrepreneurs, and the significance of organizational structure. By integrating economic principles with practical business practices, business economics aids in managerial decision-making and forward planning, aiming to optimize resource allocation and enhance organizational performance.

• The Macroeconomic Environment

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• Introduction to Managerial Economics & Demand Analysis and Estimation

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• Production and Cost Analysis & Estimation

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• The Market Structure & Game Theory

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• Pricing Practices and Market Failure

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• QUIZ- Economics for Business Management

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​Business management is the process of planning, organizing, leading, and controlling an organization's resources—such as human, financial, and material assets—to achieve specific objectives effectively and efficiently. It encompasses various disciplines, including finance, marketing, operations, and human resources, each contributing to the overall success of the organization. Effective business management ensures that all parts of the organization work together cohesively to meet goals and adapt to changing environments. This field requires strong leadership, strategic decision-making, and problem-solving skills to navigate the complexities of modern business operations.

• Understanding Entrepreneurship and Business Structure

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• Understanding Business Functions 1

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• Understanding Business Functions 2

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• Understanding Business Environment and Relationships

   

• Planning for and Operating a Business

   

• Business Management

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• Risk Management and Ethical Considerations in Event Management

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• Executing and Evaluating Events

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• Marketing and Promoting Events

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• Events and their Different Types

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• Planning and Organising Events

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• Event Planning and Manaement

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​Financial management involves strategically planning, organizing, and controlling an organization's financial resources to achieve its objectives effectively. This encompasses activities such as budgeting, forecasting, investment analysis, and risk management. By ensuring optimal utilization of funds, financial management aims to maximize profitability and ensure long-term sustainability. It also includes maintaining proper cash flow to meet day-to-day expenses and planning for future financial needs. Ultimately, effective financial management supports informed decision-making and enhances organizational value.

• Understanding cost system and its classification

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• Concepts and Tools of Cost Accounting

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• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

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• Understanding the Concept and Classification of Sources of Funds

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• CASE STUDY - Global Fund Raising Strategies

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• Understanding The Financial Performance Analysis

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• CASE STUDY - Financial Analysis Reporting

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• Understanding the Financial Ratios and its Various Types

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• Understanding The Budgetary Concepts and Approaches

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• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

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• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

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• QUIZ - Strategic Financial Management

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The management of human beings in a complex organisation- including human resource planning and development, assessment of future needs, building the personnel function to meet the needs of developing organisations, developing career paths, training programs, and policies. Resource loyalties, managing personnel to elevate individual contribution and increase quality, and lowering operational costs topics are additionally covered in this course.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

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• Role of Human Resource Management Strategy in an Organisation

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• Contributions of HRM

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• Business Dynamics Concerning The Human Resource Strategy

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• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

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• Fundamentals Of Human Resource Plan

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• Legal And Ethical Requirements Of Human Resource Policies

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• Human Resource Management And Organisational Strategy, Structure And Culture

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• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

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• Case Study - Answering the Phone (Training and Development)

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• Developing Human Resource Management, Recruitment and Selection

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• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

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• Organisational Theory Underpinning Human Resource Management

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• Leadership Practices In An Organisational Context

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• Strategic Leadership And Organisational Development

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• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

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• QUIZ - Strategic Human Resource Management

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The media and communication industry encompasses sectors such as broadcasting, publishing, digital media, telecommunications, and advertising, all focused on content creation and distribution. Driven by rapid technological advancements, the industry is experiencing significant growth, particularly in digital platforms and streaming services. For instance, the UK's entertainment and media sector is projected to surpass £100 billion in 2025, becoming the largest in Europe. This evolution presents both opportunities and challenges, including the need for innovation and adaptation to emerging technologies.

• Communication as Interaction

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• Media Regulations and Corporate Media and Communication

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• Interaction of Media Society and Strategic Communication

   

• Evolution of Media and Communication

   

• Media and Communication Industry

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​A Management Information Systems (MIS) module provides an introduction to the role of information systems in business, covering topics such as data collection, processing, storage, and distribution to support decision-making. It explores current technologies and their applications in business processes, emphasizing the integration of people, technology, and organizations. Students learn about database management, networks, and computer security, gaining skills to manage and analyze information effectively. The module prepares students to leverage technology to improve organizational performance and support strategic goals.

• Introduction to Management Information Systems

   

• Appraising Information Systems and Organisation Strategy

   

• Identifying Information Systems and Information Technology

   

• Understanding the Role of MIS in Decision Making, System Design, and Modeling

   

• Recognizing Information Systems Development and Globalisation

   

• QUIZ-Management Information System

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During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.

• Fundamental Concepts in Marketing

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• Understanding The Marketing Mix

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• Understanding the Extended Marketing Mix

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• Understanding External and Internal Environment for designing a market plan

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• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

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• Marketing planning and strategy

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• Strategising for Marketing Operations

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• Marketing Function Interrelationships and Entrepreneurial Marketing

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• The Strategic Marketing Process

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• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

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• Segmenting And Targeting Strategies

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• Fundamentals of Branding

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• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

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• RESEARCH - Market entry strategies of passenger carmakers

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• Understanding Brand Identity Personality And Positioning

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• Concepts in Digital Branding

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• QUIZ - Strategic Marketing

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The Marketing Communication module equips learners with strategies to effectively convey brand messages through various media channels. It focuses on advertising, public relations, digital marketing, and consumer engagement to build strong brand awareness and drive results.

• Introduction to Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Consumer Decision Making & Marketing Communication

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• Marketing Communication Strategy and Planning

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• Strategic Role of Branding in Marketing Communication

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• Conceptual Construct of Marketing Communication

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• Marketing Communication

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The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.

• Inventory Management

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• Quality Assurance and Control

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• Supply Chain Management

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• Understanding Recycling and Waste Management

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• Role of Operations in Business Activities

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• Operations Management

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This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

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• Understanding The Internal Business Environment Dynamics

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• CASE STUDY - Staying ahead in a competitive environment

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• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

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• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

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• Understanding The Relationship Between Corporate, Business & Operational Strategies

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• Understanding Strategic Models & Tools

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• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

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• Developing An Agreed Strategy Plan For New Action Plan

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• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

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• CASE STUDY - Ethics and CSR at Honda

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• Understanding organisational strategic change management

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• Implementing Strategic Plan

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• QUIZ - Strategic Management

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