The Strategic Management module focuses on the formulation, implementation, and evaluation of business strategies to achieve organizational goals. It covers competitive analysis, strategic planning, and the role of leadership in guiding long-term success. The module emphasizes tools like SWOT analysis, Porter’s Five Forces, and resource-based views to develop sustainable competitive advantages. Students learn to adapt strategies in response to market changes and global challenges.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Staying ahead in a competitive environment

  Downloadable material to advance your understanding of this module.

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

  Self-paced pre-recorded learning content on this topic.

• Understanding The Relationship Between Corporate, Business & Operational Strategies

  Self-paced pre-recorded learning content on this topic.

• Understanding Strategic Models & Tools

  Self-paced pre-recorded learning content on this topic.

• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

  Self-paced pre-recorded learning content on this topic.

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Ethics and CSR at Honda

  Downloadable material to advance your understanding of this module.

• Understanding organisational strategic change management

  Self-paced pre-recorded learning content on this topic.

• Implementing Strategic Plan

  Self-paced pre-recorded learning content on this topic.

• Strategic Management

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The Leadership module focuses on the theories, styles, and practices of effective leadership within organizations. It explores key topics such as decision-making, motivation, communication, and conflict resolution. The module emphasizes the development of emotional intelligence, ethical leadership, and team-building skills. Students gain insights into leading diverse teams, fostering innovation, and adapting leadership strategies to various organizational contexts and challenges.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Strategic Marketing module focuses on the development and execution of marketing strategies that align with an organization’s overall objectives. It covers market analysis, segmentation, targeting, positioning, and competitive advantage. The module emphasizes the integration of digital marketing tools, customer relationship management, and brand management. Students learn to create long-term marketing plans that drive growth and adapt to changing market dynamics.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Strategic Marketing

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Strategic Human Resource Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Understanding cost system and its classification

   

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

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• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

  Watch this video to gain further insight.

• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Strategic Financial Management

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• Research Philosophies and Principles

    

• VIDEO - Overview of the Research Onion

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• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

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• Developing conceptual Framework

   

• PDF - How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Advanced Business Research Methods

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Examines current challenges in marketing and equips students with strategic solutions to navigate these complexities.

• Competitive Strategies for Marketing

  Self-paced pre-recorded learning content on this topic.

• Contemporary Marketing Tactics

  Self-paced pre-recorded learning content on this topic.

• Corporate Vision, Mission and Organisational Culture

  Self-paced pre-recorded learning content on this topic.

• An Overview of the Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• Segmenting and Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Relationship Marketing Strategies

  Self-paced pre-recorded learning content on this topic.

• Strategic Positioning In Business Environment

  Self-paced pre-recorded learning content on this topic.

• Understanding the Concept of Strategic Marketing

  Self-paced pre-recorded learning content on this topic.

• Contemporary Challenges and Strategic Marketing

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Addresses evolving marketing principles to enhance adaptability and ensure sustained relevance in the marketplace.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding the Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended P’s and C’s of Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding the External and Internal Environments for Designing the Marketing Plan

  Self-paced pre-recorded learning content on this topic.

• Marketing Plan and Strategy

  Self-paced pre-recorded learning content on this topic.

• Contemporary Issues and Principles of Marketing

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Focuses on leveraging digital platforms and social media to build strong customer relationships and brand engagement.

• Understanding the Digital Marketing and Communication Platforms

  Self-paced pre-recorded learning content on this topic.

• Understanding the Macro Environment in a Digital Marketing Context

  Self-paced pre-recorded learning content on this topic.

• Dynamics of a Digital Marketing Environment

  Self-paced pre-recorded learning content on this topic.

• Digital Promotion Dimensions and Strategies

  Self-paced pre-recorded learning content on this topic.

• Digital Marketing Technologies

  Self-paced pre-recorded learning content on this topic.

• Digital Marketing Tools

  Self-paced pre-recorded learning content on this topic.

• Understanding Marketing Data

  Self-paced pre-recorded learning content on this topic.

• Analysis and Forecasting in Digital Marketing

  Self-paced pre-recorded learning content on this topic.

• Engaging Customers in Digital Marketing

  Self-paced pre-recorded learning content on this topic.

• Digital and Social Media Marketing

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Explores techniques for creating cohesive marketing messages that resonate with audiences and align with organizational branding.

• Introduction to Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Consumer Decision Making & Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication Strategy and Planning

  Self-paced pre-recorded learning content on this topic.

• Strategic Role of Branding in Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Conceptual Construct of Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication

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