Executive Master Of Business Administration In Marketing Management
This EMBA programme in Marketing Management is designed for professionals aiming to excel in competitive markets by leveraging strategic frameworks and innovative marketing practices. Participants will explore key areas, including leadership strategies, HR policies, financial management, and data-driven decision-making. The programme emphasizes addressing contemporary challenges like globalization and technological advancements. It also integrates advanced research methods and practical applications in digital and social media marketing. Graduates will be equipped to design impactful communication strategies that align with brand objectives and market demands.
The MBA curriculum consists of at least 72 ECTS credits of postgraduate study, offered as modular fashion. MBA-candidates in the short programme complete 10 required modules/courses (60 ECTS credits), plus a final Thesis/Dissertation (12 ECTS credits) or 2 additional modules (6 ECTS credits each) all of these focused on a specific field or industry of management.
Course Details
The EMBA in Marketing Management provides a comprehensive curriculum that combines strategic marketing frameworks with real-world business applications. Students will learn to evaluate market trends, develop leadership capabilities, and create sustainable marketing strategies. The program also focuses on digital marketing tools and social media platforms to enhance audience engagement. Practical insights into financial management and HR alignment further empower students to contribute effectively to organizational success.
Upon the completion of the course, you will be able to learn the following:
- Develop the ability to evaluate strategic frameworks and implement solutions to enhance organizational resilience in competitive markets.
- Assess leadership strategies to drive innovation, manage teams effectively, and foster long-term organizational success.
- Analyze HR policies and practices to align with organizational objectives and enhance workforce sustainability.
- Apply financial management tools to optimize investment strategies and improve organizational financial health.
- Design innovative marketing strategies by leveraging insights from market trends and customer behavior.
- Employ advanced research techniques to address business challenges and inform data-driven decision-making.
- Identify solutions to navigate complex challenges in strategic marketing, including globalization and technological shifts.
- Critically evaluate marketing principles to address current market demands and ensure relevance in dynamic industries.
- Develop digital marketing strategies that effectively utilize social media platforms to engage audiences and achieve marketing goals.
- Create impactful communication strategies that align with brand objectives and engage target audiences effectively.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
Entry Requirements
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through the submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
Course Modules
This module provides the most critical information about the study course and assignment submission.
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.
This unit provides an in-depth understanding of the key principles and practice of leadership This will enhance the individuals’ knowledge, skills and attributes to effectively engage in the role and responsibilities required of an effective team player and leader of a team; being proactive in innovation and improvement to inform strategy and business planning within the organization.
The aim of this unit is to develop learners’ understanding of how the effective strategic management of human resources supports the achievement of organizational objectives in different contexts.
The aim of this unit is to enable learners to apply financial principles relevant to management in an organizational context, including analytical techniques and theories/models of management accounting, evaluation of budgetary processes, recommending funding sources and appraising investment options.
The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Examines current challenges in marketing and equips students with strategic solutions to navigate these complexities.
Addresses evolving marketing principles to enhance adaptability and ensure sustained relevance in the marketplace.
Focuses on leveraging digital platforms and social media to build strong customer relationships and brand engagement.
Explores techniques for creating cohesive marketing messages that resonate with audiences and align with organizational branding.
Students will conduct a thesis in Marketing Management, addressing real-world challenges through innovative marketing strategies and data-driven solutions.
Workshops
Workshops are conducted through live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.