The Strategic Marketing module focuses on advanced marketing principles and techniques that organizations can use to build competitive advantages in dynamic markets. Students will learn how to align marketing strategies with organizational objectives, analyze market trends, and apply innovative marketing practices. The module covers topics such as market segmentation, branding, pricing strategies, digital marketing, and customer relationship management.

The Macroeconomics module explores the functioning of national and global economies by analyzing aggregate indicators like GDP, inflation, and unemployment. It examines fiscal and monetary policies, economic growth, and international trade dynamics. The module also delves into economic cycles, addressing recession and recovery mechanisms. Students develop analytical tools to assess macroeconomic challenges and policy implications.

The Business Administration module provides foundational knowledge of managing organizations, focusing on planning, organizing, leading, and controlling business operations. It covers key areas like strategy, marketing, finance, human resources, and operations management. Students learn to apply managerial principles to solve real-world business challenges. The module emphasizes critical thinking, decision-making, and leadership skills essential for organizational success.

The Microeconomics module focuses on individual and firm-level economic behavior, exploring concepts like demand, supply, and market equilibrium. It examines consumer decision-making, production costs, and pricing strategies in various market structures. The module also analyzes resource allocation, elasticity, and the impact of government interventions. Students gain analytical tools to understand and evaluate economic choices and their implications.

The Organisation Management module explores the principles and practices of managing people, processes, and resources within an organization. It examines organizational structures, culture, leadership, and decision-making strategies. The module emphasizes effective communication, team dynamics, and performance management. Students develop skills to align organizational goals with strategic management for sustainable success.

The Corporate Finance module focuses on financial decision-making within organizations, addressing capital budgeting, investment analysis, and risk management. It examines financing strategies, capital structure, and dividend policies to optimize shareholder value. The module integrates tools like financial modeling and valuation techniques. Students gain insights into managing corporate resources and navigating financial challenges.

The Marketing module examines strategies and processes for creating, communicating, and delivering value to customers. It covers core concepts such as market research, consumer behavior, branding, and the marketing mix (product, price, place, promotion). The module emphasizes strategic planning and digital marketing trends. Students develop skills to design and implement effective marketing strategies in dynamic markets.

The Human Resource Management module focuses on the strategies and practices for effectively managing people within organizations. It covers key areas such as recruitment, training and development, performance management, employee relations, and compensation. The module emphasizes aligning HR policies with organizational goals and fostering a positive workplace culture. Students learn to address challenges in workforce planning and talent management in diverse environments.

The Innovation and Management module explores the processes of fostering innovation and managing change within organizations. It covers strategies for idea generation, product development, and leveraging technology to gain a competitive edge. The module examines leadership's role in driving innovation and overcoming resistance to change. Students develop skills to create and implement innovative solutions in dynamic business environments.

The Management Techniques module focuses on practical tools and approaches for effective decision-making, planning, and problem-solving in organizations. It covers time management, delegation, performance evaluation, and conflict resolution. The module emphasizes the application of analytical and interpersonal skills to optimize team and organizational performance. Students gain insights into streamlining operations and achieving strategic goals.

The Corporate Governance and International Business module examines the principles of ethical leadership, accountability, and regulatory compliance within organizations. It explores the frameworks of corporate governance, including board structures, shareholder rights, and transparency. The module also delves into global business strategies, cross-border trade, and the challenges of operating in diverse cultural and regulatory environments. Students gain skills to navigate complex governance and international market dynamics effectively.

The Strategic Management module provides an in-depth exploration of the tools, frameworks, and processes used in formulating and implementing business strategies. Students will learn how to assess the competitive landscape, analyze industry trends, and make data-driven decisions that lead to sustainable organizational growth.