Advanced Professional Certificate in Strategic Marketing Management in London 2024

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Average Completion Time

1 Month

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Accreditation

3 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Strategic Marketing Management in London 2024
Discount Icon £ 216 £ 120
Limited time offer.

The Advanced Professional Certificate in Strategic Marketing Management aims to equip the learner with the knowledge and practice of marketing activities and operations in today’s globalized world so that the learner meet the challenge of competing in global marketing arena with skills in product development, marketing research, strategizing for pricing, selecting distribution strategy.

The learner will gain in-depth knowledge of the consumer mind and Behaviour, cultural and global forces that shape the consumer decision-making process, international branding, dealing with international trade barriers.

Learning Outcomes

After the successful completion of the certificate, the student will be able to learn:

  • Elements of consumer, Interactions, mindset and behaviours
  • Culture influences on consumer needs
  • Culture-based attitudes towards action, Universal vs specific perspectives
  • Cross-cultural applicability of consumer behaviour concepts
  • Ethnicity as identity
  • Localization and globalization of consumer, Global consumer culture
  • International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
  • Exporting product policy considerations
  • Essentials of a global brand, Global branding Strategies
  • Brand Piracy and protection strategies
  • Packaging product for the international market
  • Local and international marketing environment
  • The market research process, Preparing the questionnaire and sampling procedure
  • Bases of segmentation and segmentation process, Creating customer segments, Profiling
  • International product and service policies; Adaptation or Standardization
  • Factors influencing service Standardization, Product and service quality dimension
  • What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
  • Setting international prices, Pricing Strategies, Cultural dimensions of price
  • Choosing international distribution channels, Market coverage strategies
  • Market entry strategies, International Strategic Alliances
  • Identify Target Audience
  • Designing the communication message, AIDAS model of effective communication
  • Advertisement evaluation, Media types profiling
  • Push vs. pull promotional strategies

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.

  • CEO, Director, Manager, Supervisor
  • Public Relation Manager
  • Marketing Manager
  • Brand Manager
  • Communication Manager
  • International Liaison Manager

£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Real-world case studies and Testimonials

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Excellent learner support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

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Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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