This course provides a thorough understanding of Services Marketing in Tourism and Hospitality. You'll critically analyze marketing strategies, delve into the nuances of consumer behavior theories, examine the adaptation of businesses to evolving consumer trends, and grasp the significance of service quality and performance management. Moreover, you'll explore communication strategies, complaint-resolution techniques, and the importance of teamwork in delivering exceptional customer experiences.

After the successful completion of this course, you will understand the following;

1. Comprehensive Understanding of Services Marketing: Critically analyze and comprehend the intricate landscape of Services Marketing tailored for the Tourism and Hospitality industry.

2. Proficiency in Hospitality and Tourism Marketing: Acquire an in-depth understanding of Hospitality and Tourism Marketing, including the trends prevalent in 2022.

3. Strategic Marketing Analysis: Analyze and evaluate the diverse marketing strategies specific to the Hospitality and Tourism Industry.

4. Service Management and Marketing Mix: Understand the Service Management concepts and delve into the Services Marketing Mix, encompassing various elements crucial for effective marketing strategies.

5. Integrated Marketing and Consumer Behavior: Explore Integrated Marketing and Consumer Behavior theories, including contemporary trends and adaptations in the Tourism and Hospitality sectors.

6. Customer Service Excellence and Management: Gain expertise in Service Quality concepts, Customer Service principles, Performance Management, Complaint Handling, Communication, and Team Collaboration pertinent to the Tourism and Hospitality context.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• • Marketing Manager
  • Guest Relations Manager
  • Service Quality Analyst
  • Customer Experience Specialist
  • Tourism Marketing Strategist
  • Hospitality Operations Manager
  • Consumer Behavior Analyst