Advanced Professional Certificate in Services Marketing in Tourism and Hospitality in London 2024

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Services Marketing in Tourism and Hospitality in London 2024
Discount Icon £ 216 £ 120
Limited time offer.

Unravel the intricacies of Services Marketing in Tourism and Hospitality with this comprehensive course. Dive deep into marketing strategies, consumer behavior analysis, and service management concepts specifically tailored for the dynamic hospitality industry. Explore contemporary trends, agile business approaches, and the critical role of customer service in driving satisfaction and loyalty.

This course provides a thorough understanding of Services Marketing in Tourism and Hospitality. You'll critically analyze marketing strategies, delve into the nuances of consumer behavior theories, examine the adaptation of businesses to evolving consumer trends, and grasp the significance of service quality and performance management. Moreover, you'll explore communication strategies, complaint-resolution techniques, and the importance of teamwork in delivering exceptional customer experiences.

After the successful completion of this course, you will understand the following;
  1. Comprehensive Understanding of Services Marketing: Critically analyze and comprehend the intricate landscape of Services Marketing tailored for the Tourism and Hospitality industry.

  2. Proficiency in Hospitality and Tourism Marketing: Acquire an in-depth understanding of Hospitality and Tourism Marketing, including the trends prevalent in 2022.

  3. Strategic Marketing Analysis: Analyze and evaluate the diverse marketing strategies specific to the Hospitality and Tourism Industry.

  4. Service Management and Marketing Mix: Understand the Service Management concepts and delve into the Services Marketing Mix, encompassing various elements crucial for effective marketing strategies.

  5. Integrated Marketing and Consumer Behavior: Explore Integrated Marketing and Consumer Behavior theories, including contemporary trends and adaptations in the Tourism and Hospitality sectors.

  6. Customer Service Excellence and Management: Gain expertise in Service Quality concepts, Customer Service principles, Performance Management, Complaint Handling, Communication, and Team Collaboration pertinent to the Tourism and Hospitality context.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Services Marketing in Tourism and Hospitality

     

  • The Components of the Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • The Principles of Consumer Behaviour in the Tourism and Hospitality Industry

    Self-paced pre-recorded learning content on this topic.

  • Understand the Nature and Importance of Customer Service in the Tourism and Hospitality

    Self-paced pre-recorded learning content on this topic.

  • Services Marketing in Tourism and Hospitality

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

    • Marketing Manager
    • Guest Relations Manager
    • Service Quality Analyst
    • Customer Experience Specialist
    • Tourism Marketing Strategist
    • Hospitality Operations Manager
    • Consumer Behavior Analyst

£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Real-world case studies and Testimonials

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Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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