100%

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99.9%

Success Rate

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    Tuition £ 1,968 £ 1,200 Limited time offer
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    Duration 6 Months
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    Pedagogy Online
Special Executive Master Programme in Strategic Marketing in London 2024
Discount Icon £ 1,968 £ 1,200
Limited time offer.

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme

What makes us different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus.

Learn more about the programme

Course Overview

The MSBM Special Executive Masters Programmes (SEMP) in Strategic Marketing allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability.

The encapsulated Special Executive Master Programme in Strategic Marketing is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services that satisfy the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

This Programme is designed to give you a comprehensive understanding of the key skills, practices and strategies used by marketing executives and their organizations to make informed strategic marketing decisions vital to any business's success. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.

Mode of Study

Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to expand their management knowledge quickly.

This Programme serves as a refresher course for those who had their Master's a long time ago and need quick reminders and professional/ academic updates, while it serves as a primer for those very experienced Professionals who never made time out for their master's yet require the academic and practical relevance of this master’s experience.

It is a short executive training that runs online for six months. Upon successfully completing the Programme, candidates will be awarded a Special Executive Masters Program (SEMP) in Strategic Marketing.

What is a SEMP Course?

A special Executive Masters Program (SEMP) is the means by which professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace, so undertaking SEMP is essential to support a professional in his/her current role as well as helping them with career progression. SEMP is all about upgrading knowledge, skills, and capabilities to remain effective and compliant.

A SEMP course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. SEMP can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges.


Is SEMP Strategic Marketing the right Programme for me?

If you want to understand how to align marketing strategies with business strategy and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you.


Why SEMP Strategic Marketing?

This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions vital to any business's success. Participants will learn how to critically evaluate key strategic marketing models and apply them to a real-life business problem at a strategic level.

This 100% online certificate enhances your understanding of the role of strategic marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units.

By the end of three months, you will have worked through several case studies, have access to numerous online academic materials, interacted with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today.


Who Should Enrol in This Online Certificate Program?

The SEMP Strategic Marketing Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such positions and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills.

Here are some of our current online SEMP IMS students: 

  • Marketing Professionals
  • Senior Marketing Directors
  • Marketing Managers
  • Business Owners
  • Government officials

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - MARKETING COMMUNICATION

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems. We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.

  • International Marketing Distribution

    Self-paced pre-recorded learning content on this topic.

  • International Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Nature and Scope of International Marketing

    Self-paced pre-recorded learning content on this topic.

  • Trade Distortion and the Marketing Barriers

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - INTERNATIONAL MARKETING

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

In this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.

  • Understanding the Principles, Concepts, and Approaches to Leadership

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - King of the Hill

    Downloadable material to advance your understanding of this module.

  • Understanding Leadership Influences: Individual, Team and The Organisation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Google builds the perfect team

    Watch this video to gain further insight.

  • Leadership and organisational performance

    Self-paced pre-recorded learning content on this topic.

  • Ethical Decision Making And Organisational Value

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Collaboration Shifts a Dysfunctional Culture

    Downloadable material to advance your understanding of this module.

  • QUIZ - Strategic Leadership

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Business Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Analysing Business Environment and its Impact on Strategic Decision Making

     

  • Understanding the External Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Internal Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Understanding Market Situational Analysis and Organisational Position Measurement

    Self-paced pre-recorded learning content on this topic.

  • Analysing The Effects Of Exiting Plans On Organisation

     

  • Understanding Mandatory Competency & Competitive Advantage of An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Relationship Between Corporate, Business & Operational Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding Strategic Models & Tools

    Self-paced pre-recorded learning content on this topic.

  • Analysing and deciding on the strategic options

     

  • Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Developing An Agreed Strategy Plan For New Action Plan

    Self-paced pre-recorded learning content on this topic.

  • Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Understanding organisational strategic change management

    Self-paced pre-recorded learning content on this topic.

  • Implementing Strategic Plan

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors.

There are no Visa Requirements for this Course as its an Online Course.
Learn Fast
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Study Online
Get access to online study materials. All courses are 100% online and self-paced.
Global Community
Global Community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

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SEMP Online Sample Certificate

Get Your Course Certificate
Get Your Course Certificate
You will receive a highly valued digital certificate at the end of each course.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
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