Special Executive Masters Programme in International Marketing Strategy in London 2024

This module provides the most critical information about the study course and assignment submission.

• Navigating the MSBM Study Portal

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• Course Structure and Guidelines

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• Interacting with Lectures/Learning Components

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• VIDEO - How to Avoid Plagiarism in Your Writing

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• Harvard Referencing Style Guide

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• How to Summarise - Assignment Guide

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• Summarising, Paraphrasing, Quotation for your Assignment

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• Official Title Pages - MBA

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In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.

• Introduction to Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Consumer Decision Making & Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication Strategy and Planning

  Self-paced pre-recorded learning content on this topic.

• Strategic Role of Branding in Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Conceptual Construct of Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• QUIZ - MARKETING COMMUNICATION

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems. We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based. The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects. The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

• International Marketing Distribution

  Self-paced pre-recorded learning content on this topic.

• International Marketing Environment

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication Strategy and Planning

  Self-paced pre-recorded learning content on this topic.

• Nature and Scope of International Marketing

  Self-paced pre-recorded learning content on this topic.

• Trade Distortion and the Marketing Barriers

  Self-paced pre-recorded learning content on this topic.

• QUIZ - INTERNATIONAL MARKETING

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In this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

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• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• QUIZ - Strategic Marketing

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Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - King of the Hill

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• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Google builds the perfect team

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• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

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• QUIZ - Strategic Leadership

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Through this course, students will gain an understanding of the key principles and strategies involved in managing international business operations, including market entry strategies, global supply chain management, cross-cultural communication, and international trade regulations. Students will also learn how to analyze global market trends, assess risk factors, and develop effective strategies for competing in a global marketplace.

• International Business Environment

   

• Managing International Trade

   

• Strategic Approach To International Business

   

• International Business Operations

   

• Organisational Structures In International Business

   

• QUIZ-International Business Management

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The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.

• Research Philosophies and Principles

    

• VIDEO - Overview of the Research Onion

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• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

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• Developing conceptual Framework

   

• PDF - How to create a Conceptual Framework

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• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

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• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• QUIZ - Advanced Business Research Methods

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.