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Special Executive Masters Programme in International Marketing Strategy in London 2024
Discount Icon £ 1,260 per month | Total £ 2,520
Get up to 47% scholarship when you enrol today.
Offer expires in 17 days

Business education designed for impact

Embrace change, innovation, and expansive thinking through a tapestry of new, online experiences and global perspectives.

Our SEMP programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyze economic growth—accessible entirely through our dynamic online platform.

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme

What makes us different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus.

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who Enrols?

This programme is ideal for the High-Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

True greatness is within your grasp

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Leadership

Learn to drive change and build a robust leadership pipeline at the SEMP.

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Strategy

Leverage organisational resources to set your company apart and drive innovation for business performance.

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Innovation

Learn how to design and implement innovation strategies for the future.

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Growth

Learn growth strategies and marketing techniques to promote businesses.

Engage in a Pioneering Online Experience

Executive Development from Anywhere for Global Visionaries

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Embark on a transformative learning journey from anywhere in the world

Equip yourself with cutting-edge techniques and insights from our expert faculty and industry leaders, accessible through our interactive online platform.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.

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Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

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Discover different stages of team development and leadership styles needed to move them toward success.

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Your employees gain practical insights from industry-wide leaders about team development.

Business Law

Looking to improve you and your staff members’ knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.

Health & Psychology

Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that’s why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.

Sales and marketing

Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.

Who Enrols in the Online SEMP?

Frequently Asked Questions

Start Your Online Learning Journey

Secure Your Place in the SEMP Programme Today.

Exploring your options? Learn more about the programme

The course starts immediately once you make payment and provide the relevant profile information. The onboarding process will take approximately 5 to 10 minutes to complete.

We’ll acknowledge receipt of your information request by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond within two working days.

The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.

If you have any more questions, please read our FAQs here.

Read our full terms and conditions.

Education designed for immediate impact

Collaborate with ambitious professionals, develop your perspective and engage with a global business network.

Passion

As a business leader, you need passion to motivate your clients and your team.

Discovery

Explore and experience new encounters with people and systems.

Adventures

Stretch to break limitations and explore new ways.

Challenge

Challenge yourself, find new improvement and scale yourself.

Leisure

Improve the quality of your life, Indulge yourself in pleasurable activities.

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Online courses with compact learning chapters enable you to learn business skills faster than ever.
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Get access to online study materials. All courses are 100% online and self-paced.
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No conventional requirements needed, our courses are open to all ages, professions and citizenship.

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Course Overview

The MSBM Special Executive Masters Programme (SEMP) in International Marketing Strategy allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability.

The encapsulated Special Executive Masters Programme in International Marketing Strategy is for high-performance managers and directors who work in critical roles using available resources to produce products and services that satisfy the customers effectively. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions vital to any business's success. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.

Mode of Study

Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to expand their management knowledge quickly.

This Programme serves as a refresher course for those who had their Master's a long time ago and need quick reminders and professional/ academic updates, while it serves as a primer for those very experienced Professionals who never made time out for their master's yet require the academic and practical relevance of this master’s experience.

It is a short executive training that runs online for 6 months. Upon successful completion of the Programme, candidates will be awarded a Continuing Professional Development (CPD) certificate in the specific Programme they have completed.

What is a CPD Course?

Continuing Professional Development (CPD) is how professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace. Hence, undertaking CPD is essential to support a professional in his/her current role as well as helping them with career progression. CPD is all about upgrading knowledge, skills, and capabilities to remain effective and compliant.

A CPD course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. CPD can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges.


Is SEMP International Marketing the right Programme for me?

If you want to understand how to align marketing strategies with business strategy and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you.


Why SEMP International Marketing?

This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions vital to any business's success. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.

This 100% online certificate enhances your understanding of the role of marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units.

By the end of six months, you will have worked through several case studies, have access to numerous online academic materials, interacted with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today.


Who Should Enrol in This Online Certificate Program?

The SEMP International Marketing Strategy Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such positions and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills.

Here are some of our current online SEMP IMS students: 

  • Marketing Professionals
  • Senior Marketing Directors
  • Marketing Managers
  • Business Owners
  • Government officials

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages - MBA

    Downloadable material to advance your understanding of this module.

In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - MARKETING COMMUNICATION

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems. We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based. The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects. The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

  • International Marketing Distribution

    Self-paced pre-recorded learning content on this topic.

  • International Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Nature and Scope of International Marketing

    Self-paced pre-recorded learning content on this topic.

  • Trade Distortion and the Marketing Barriers

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - INTERNATIONAL MARKETING

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

In this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.

  • Understanding the Principles, Concepts, and Approaches to Leadership

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - King of the Hill

    Downloadable material to advance your understanding of this module.

  • Understanding Leadership Influences: Individual, Team and The Organisation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Google builds the perfect team

    Watch this video to gain further insight.

  • Leadership and organisational performance

    Self-paced pre-recorded learning content on this topic.

  • Ethical Decision Making And Organisational Value

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Collaboration Shifts a Dysfunctional Culture

    Downloadable material to advance your understanding of this module.

  • QUIZ - Strategic Leadership

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Through this course, students will gain an understanding of the key principles and strategies involved in managing international business operations, including market entry strategies, global supply chain management, cross-cultural communication, and international trade regulations. Students will also learn how to analyze global market trends, assess risk factors, and develop effective strategies for competing in a global marketplace.

  • International Business Environment

     

  • Managing International Trade

     

  • Strategic Approach To International Business

     

  • International Business Operations

     

  • Organisational Structures In International Business

     

  • QUIZ-International Business Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Business Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors.

There are no Visa Requirements for this Course as its an Online Course.

Boost your credibility and advance your knowledge, role and career.

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