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Special Executive Master Programme in Digital Marketing in London 2024
Discount Icon £ 1,320 per month | Total £ 2,640
Get up to 45% scholarship when you enrol today.
Offer expires in 19 days

Business education designed for impact

Embrace change, innovation, and expansive thinking through a tapestry of new, online experiences and global perspectives.

Our SEMP programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyze economic growth—accessible entirely through our dynamic online platform.

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme

What makes us different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus.

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who Enrols?

This programme is ideal for the High-Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

True greatness is within your grasp

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Leadership

Learn to drive change and build a robust leadership pipeline at the SEMP.

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Strategy

Leverage organisational resources to set your company apart and drive innovation for business performance.

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Innovation

Learn how to design and implement innovation strategies for the future.

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Growth

Learn growth strategies and marketing techniques to promote businesses.

Engage in a Pioneering Online Experience

Executive Development from Anywhere for Global Visionaries

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Certificate

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Case Studies

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Network with
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Study Materials

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24 hours Access to Lectures

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24 hours Support

Embark on a transformative learning journey from anywhere in the world

Equip yourself with cutting-edge techniques and insights from our expert faculty and industry leaders, accessible through our interactive online platform.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.

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Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

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Discover different stages of team development and leadership styles needed to move them toward success.

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Your employees gain practical insights from industry-wide leaders about team development.

Business Law

Looking to improve you and your staff members’ knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.

Health & Psychology

Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that’s why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.

Sales and marketing

Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.

Who Enrols in the Online SEMP?

Frequently Asked Questions

Start Your Online Learning Journey

Secure Your Place in the SEMP Programme Today.

Exploring your options? Learn more about the programme

The course starts immediately once you make payment and provide the relevant profile information. The onboarding process will take approximately 5 to 10 minutes to complete.

We’ll acknowledge receipt of your information request by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond within two working days.

The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.

If you have any more questions, please read our FAQs here.

Read our full terms and conditions.

Education designed for immediate impact

Collaborate with ambitious professionals, develop your perspective and engage with a global business network.

Passion

As a business leader, you need passion to motivate your clients and your team.

Discovery

Explore and experience new encounters with people and systems.

Adventures

Stretch to break limitations and explore new ways.

Challenge

Challenge yourself, find new improvement and scale yourself.

Leisure

Improve the quality of your life, Indulge yourself in pleasurable activities.

Learn Fast
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Study Online
Get access to online study materials. All courses are 100% online and self-paced.
Global Community
Global Community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

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Learn more about the programme

The Special Executive Master Programme (SEMP) in Digital Marketing equips professionals with advanced digital marketing strategies and tools to drive business growth. This comprehensive course covers SEO, social media, content marketing, and data analytics, preparing participants to excel in the dynamic digital landscape.

The Programme offers an efficient approach beyond traditional classroom learning. The course emphasises real-world applications through case studies, business simulations, and 100% project-based learning, allowing participants to practice what they learn in a controlled environment before applying it to their roles.

The Special Executive Master Programme in Digital Marketing allows you to achieve the qualification in 6 months. It is a fast track to new opportunities and enhanced career prospects.

The program effectively prepares learners to tackle complex operational challenges by integrating theoretical knowledge with practical applications.

 

The aim of the Special Executive Master Programme (SEMP) in Digital Marketing is to empower professionals with the knowledge and skills needed to navigate and excel in the rapidly evolving digital marketing industry. Through practical insights and strategic approaches, participants will gain a competitive edge and drive impactful digital marketing campaigns.

Course Details:

Performance Marketing Affiliate and Email: Explore the intricacies of leveraging affiliate partnerships and email campaigns to drive digital marketing performance.

Performance Marketing Search and Social: Delve into the strategies and tactics for optimizing search engine and social media platforms to achieve performance marketing objectives.

Data Analytics and Strategies: Gain insights into the utilization of data analytics to inform and refine digital marketing strategies for enhanced performance.

Consumer Behavior: Understand the psychology and dynamics behind consumer behaviour in digital spaces to tailor marketing efforts effectively.

Research Methodology: Learn the fundamental research methods and techniques essential for conducting data-driven analysis and market research in digital marketing.

Current Issues in Marketing: Critically examine current issues in the field to stay updated with the latest trends, challenges, and innovations shaping the digital marketing landscape.

Assessment: GP

Upon finishing the coursework, students must complete a graduation project(GP) that combines and utilises the knowledge acquired across different modules. This qualification embodies current practices in digital marketing and helps learners deepen and broaden their understanding of the field at an advanced level.

Programme Structure and Credits:

This programme comprises 6 modules with 30 ECTS and 1 GP of 30 ECTS.


Module Aim The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.

The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.

The Data Analytics and Strategies module offers a comprehensive exploration of the tools, methodologies, and theories underpinning effective data analysis. It delves into the intricacies of data collection, processing, and interpretation, empowering learners to derive actionable insights from complex datasets. Through practical case studies and hands-on exercises, students develop proficiency in employing statistical techniques and data visualization to inform strategic decision-making. The module emphasizes the integration of cutting-edge technologies like machine learning and predictive modeling to drive informed business strategies. By focusing on real-world applications, it equips participants with the skills to navigate the evolving landscape of data-driven decision-making across diverse industries.

Module Aim The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.

Module Aim This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.

Module Aim The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report. Learning Outcomes Be able to formulate a research proposal relating to strategic business development Be able to use different research methodologies to gather sufficient and valid data Be able to present research findings in an appropriate format for a target audience Be able to evaluate own skills while undertaking research

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors.

Workshops are conducted by live webinars for online students.

Classroom workshops are available if there is a local branch in your country. Speak to our course advisors on this subject.

There are no Visa Requirements for this Programme as it's as Online Course.

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£ 1,320 per month

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£ 2,400

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Tuition

45% Scholarship

£ 4,800 £ 2,640

Get 45% scholarship when you enrol today. Offer expires in 19 days

SEMP Online Sample Certificate

Get Your Course Certificate
Get Your Course Certificate
You will receive a highly valued digital certificate at the end of each course.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Share Your Certificate
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Internationally-renowned faculty. An exceptional student cohort. Challenge your perspectives and develop the skills to lead with confidence.

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