Elevate your career with the Special Executive Master Programme (SEMP) in Digital Marketing, designed to transform you into a digital marketing strategist with cutting-edge skills and insights.
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Our S.E.P programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyse economic growth—accessible entirely through our dynamic online platform.
The Special Executive Programme offers you the flexibility to select from a range of carefully designed, executive-level modules, enabling you to create a curriculum that directly supports your career development. Each module is a short, intensive course that focuses on high-impact, practical knowledge designed to fit around your professional commitments.
Programme Impact
Be open to change, innovation and big thinking. To new experiences and diverse perspectives.
We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.
This programme is ideal for the High-Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.
Learn to drive change and build a robust leadership pipeline at the SEMP.
Leverage organisational resources to set your company apart and drive innovation for business performance.
Learn how to design and implement innovation strategies for the future.
Learn growth strategies and marketing techniques to promote businesses.
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Equip yourself with cutting-edge techniques and insights from our expert faculty and industry leaders, accessible through our interactive online platform.
Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?
Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.
Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.
Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.
Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.
We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.
This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.
Discover different stages of team development and leadership styles needed to move them toward success.
Your employees gain practical insights from industry-wide leaders about team development.
Looking to improve you and your staff members' knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.
Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that's why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.
Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.
Secure Your Place in the SEP (Upgradeable) Programme Today.
Exploring your options? Learn more about the programme
Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.
Upon completing each module, you'll earn a CPD Accredited Certificate, recognized globally. These certificates not only enhance your professional credentials but also showcase your mastery in specific industry domains. Based on the completed assignment each module is a 20-credit module.
After completing a minimum of five modules, you can upgrade your qualification to a full Master's Degree with one of our renowned affiliate universities in Europe or the USA.
If you complete six modules, you'll have a direct pathway to earning your Master's Degree without additional coursework. Alternatively, if you choose five modules, you'll only need to complete a Graduation Project to achieve your degree.
If you have more questions, you can first go through the information on what it means to learn with MSBM and our study contract.
You can also BOOK AN INFORMATION SESSION HERE.
Collaborate with ambitious professionals, develop your perspective and engage with a global business network.
The S.E.P. is delivered online through a series of intensive short modules, allowing professionals to fit learning into their busy schedules without the long-term commitment of a traditional Master's programme.
Designed to deliver cutting-edge strategies and frameworks that you can apply to real-world challenges. You’ll gain valuable insights that enhance your decision-making and leadership skills, boosting your career trajectory.
Crafted to advance your professional development by delivering the latest industry-relevant knowledge. Whether you’re aiming for a promotion, transitioning into a new role, or simply sharpening your leadership abilities.
This programme is a modular version of a Master's Programme, offering in-depth coverage of key subject areas in a concise and focused format.
Upon completing each module, you will earn a CPD Accredited Certificate, recognized internationally, demonstrating your expertise and commitment to ongoing professional development.
The Special Executive Master Programme (SEMP) in Digital Marketing equips professionals with advanced digital marketing strategies and tools to drive business growth. This comprehensive course covers SEO, social media, content marketing, and data analytics, preparing participants to excel in the dynamic digital landscape.
The Programme offers an efficient approach beyond traditional classroom learning. The course emphasises real-world applications through case studies, business simulations, and 100% project-based learning, allowing participants to practice what they learn in a controlled environment before applying it to their roles.
The Special Executive Master Programme in Digital Marketing allows you to achieve the qualification in 6 months. It is a fast track to new opportunities and enhanced career prospects.
The program effectively prepares learners to tackle complex operational challenges by integrating theoretical knowledge with practical applications.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
Module Aim The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.
The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.
The Data Analytics and Strategies module offers a comprehensive exploration of the tools, methodologies, and theories underpinning effective data analysis. It delves into the intricacies of data collection, processing, and interpretation, empowering learners to derive actionable insights from complex datasets. Through practical case studies and hands-on exercises, students develop proficiency in employing statistical techniques and data visualization to inform strategic decision-making. The module emphasizes the integration of cutting-edge technologies like machine learning and predictive modeling to drive informed business strategies. By focusing on real-world applications, it equips participants with the skills to navigate the evolving landscape of data-driven decision-making across diverse industries.
Module Aim The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.
Module Aim This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.
Module Aim The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report. Learning Outcomes Be able to formulate a research proposal relating to strategic business development Be able to use different research methodologies to gather sufficient and valid data Be able to present research findings in an appropriate format for a target audience Be able to evaluate own skills while undertaking research
The Special Executive Master Programme (SEMP) in Digital Marketing equips professionals with advanced digital marketing strategies and tools to drive business growth. This comprehensive course covers SEO, social media, content marketing, and data analytics, preparing participants to excel in the dynamic digital landscape.
The Programme offers an efficient approach beyond traditional classroom learning. The course emphasises real-world applications through case studies, business simulations, and 100% project-based learning, allowing participants to practice what they learn in a controlled environment before applying it to their roles.
The Special Executive Master Programme in Digital Marketing allows you to achieve the qualification in 6 months. It is a fast track to new opportunities and enhanced career prospects.
The program effectively prepares learners to tackle complex operational challenges by integrating theoretical knowledge with practical applications.
The aim of the Special Executive Master Programme (SEMP) in Digital Marketing is to empower professionals with the knowledge and skills needed to navigate and excel in the rapidly evolving digital marketing industry. Through practical insights and strategic approaches, participants will gain a competitive edge and drive impactful digital marketing campaigns.
Course Details:
Performance Marketing Affiliate and Email: Explore the intricacies of leveraging affiliate partnerships and email campaigns to drive digital marketing performance.
Performance Marketing Search and Social: Delve into the strategies and tactics for optimizing search engine and social media platforms to achieve performance marketing objectives.
Data Analytics and Strategies: Gain insights into the utilization of data analytics to inform and refine digital marketing strategies for enhanced performance.
Consumer Behavior: Understand the psychology and dynamics behind consumer behaviour in digital spaces to tailor marketing efforts effectively.
Research Methodology: Learn the fundamental research methods and techniques essential for conducting data-driven analysis and market research in digital marketing.
Current Issues in Marketing: Critically examine current issues in the field to stay updated with the latest trends, challenges, and innovations shaping the digital marketing landscape.
Assessment: GP
Upon finishing the coursework, students must complete a graduation project(GP) that combines and utilises the knowledge acquired across different modules. This qualification embodies current practices in digital marketing and helps learners deepen and broaden their understanding of the field at an advanced level.
Programme Structure and Credits:
This programme comprises 6 modules with 30 ECTS and 1 GP of 30 ECTS.
Module Aim The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.
The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.
The Data Analytics and Strategies module offers a comprehensive exploration of the tools, methodologies, and theories underpinning effective data analysis. It delves into the intricacies of data collection, processing, and interpretation, empowering learners to derive actionable insights from complex datasets. Through practical case studies and hands-on exercises, students develop proficiency in employing statistical techniques and data visualization to inform strategic decision-making. The module emphasizes the integration of cutting-edge technologies like machine learning and predictive modeling to drive informed business strategies. By focusing on real-world applications, it equips participants with the skills to navigate the evolving landscape of data-driven decision-making across diverse industries.
Module Aim The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.
Module Aim This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.
Module Aim The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report. Learning Outcomes Be able to formulate a research proposal relating to strategic business development Be able to use different research methodologies to gather sufficient and valid data Be able to present research findings in an appropriate format for a target audience Be able to evaluate own skills while undertaking research
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
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