Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 access to lectures.

Low Fees

Low and easy to pay online.

Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Marketing Communication Strategy and Planning

The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. By the end of the course, participants should be able to develop and implement effective marketing communication strategies that align with business objectives, target the right audience, convey compelling messages, and generate measurable results.

After the successful completion of the course, you will be able to learn about the following,

Understand and apply the concept of Market Segmentation.
Develop a Marketing Communications Plan.
Understand the Marketing Communications Planning Framework.
Understand the concept of Positioning and Repositioning.
Understand the nature and application of Marketing Communication Theories.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Manager
Communications Manager
Public Relations Specialist
Brand Manager
Advertising Executive
Social Media Manager
Content Marketing Specialist
Digital Marketing Manager
Product Manager
Sales Manager

Course Modules

The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy And Planning

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Understand and apply the concept of Market Segmentation.
Develop a Marketing Communications Plan.
Understand the Marketing Communications Planning Framework.
Understand the concept of Positioning and Repositioning.
Understand the nature and application of Marketing Communication Theories.

Marketing communication is an essential component of any successful business strategy. This course is designed to provide participants with a comprehensive understanding of marketing communication principles and best practices. Participants will learn how to develop and implement effective marketing communication strategies that align with business objectives and generate measurable results.

The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy And Planning

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Marketing Manager
Communications Manager
Public Relations Specialist
Brand Manager
Advertising Executive
Social Media Manager
Content Marketing Specialist
Digital Marketing Manager
Product Manager
Sales Manager

Single Course Purchase

(Buy Lifetime Access)

£ 37 ^{£ 67}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

£50 /month

(Billed annually at £600)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

£150 /month

(Billed annually at £1,800)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

Training 5 or more people?

Get your team access to 16,000+ top MSBM courses anytime, anywhere.

Try MSBM for Business

All our programmes include:

Real-world case studies and Testimonials

Master the in-demand tech skills with our real-world projects
Get experience with industry-leading companies

Excellent learner support and guidance provided

Get help and guidance from our tutors when you need it
Our tutors will help keep you motivated and inspired to reach your goals.

Exclusive access to our professional community

Enjoy exclusive access to a host of resources curated by industry experts
Connect with professionals, thought leaders, and innovators in your field and expand your network.

Highly adaptable and flexible learning model

Access our learning materials and resources from anywhere, at any time that suits you.
With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Choose a better way to learn

Bring the right people and information together in channels.

Join for free

MSBM for Business

Why MSBM?

Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.