Professional Certificate Course in External and Internal Environment for Designing Marketing Plan in London 2024

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Average Completion Time

2 Weeks

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Accreditation

3 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

Study online with ease.

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in External and Internal Environment for Designing Marketing Plan in London 2024
Discount Icon £ 75 £ 42
Limited time offer.

This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter’s Five Forces to strategic analysis with McKinsey’s Seven S Model, participants will gain insights into the intricacies of effective marketing strategies.

After the successful completion of the course, you will be able to learn about the following,

  • Develop the ability to define and understand the components of the marketing environment.
  • Acquire knowledge and skills related to implementing innovation in marketing strategies.
  • Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments.
  • Understand and apply the BCG matrix for strategic analysis of a product or business portfolio.
  • Develop a comprehensive understanding of Porter’s Five Forces model for analyzing industry competitiveness.
  • Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives.
  • Familiarize yourself with McKinsey’s Seven S Model for organizational analysis and strategic planning.


Discover the nuances of the marketing environment with a focus on PESTLE analysis and strategic innovation. Dive into tools like the BCG matrix for product portfolio evaluation and explore the role of marketing in Corporate Social Responsibility (CSR). This course ensures a well-rounded understanding of essential frameworks for designing impactful marketing plans.

This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey’s Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst.

 
 

  • VIDEO - Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • External and Internal Environment for Designing a Market Plan

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Strategist
  • Market Analyst
  • Corporate Social Responsibility Manager
  • Strategic Planner
  • Innovation Specialist
  • Product Portfolio Manager
  • Industry Analyst
  • Marketing Environment Analyst

£ 42 £ 75

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Real-world case studies and Testimonials

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

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Excellent learner support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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