Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

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Advanced

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry

This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

·          Hospitality Managers
·          Tourism Marketing Professionals
·          Tourism Industry Professionalism
·          Customer Experience Managers
·          Customer Experience Enhancement
·          Hospitality and Tourism Management Strategies
·          Market Researchers
·          Strategic Marketing Management Specialization
·          Marketing Analytics Specialization
·          International Marketing Specialization

Course Modules

"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
The Principles of Consumer Behaviour in the Tourism and Hospitality Industry

Self-paced pre-recorded learning content on this topic.
Consumer Behavior Principles in the tourism and hospitality industry

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.

After completing this course, you will be able to:

Critically Analyse Consumer Behaviour.
Learn Theories of Consumer Behaviour such as:

Theory of Reasoned Action.
Theory of Planned Behaviour.
Motivation-need Theory.
Impulse Buying.

Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.
Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.
Explore Agile Business Strategies in Tourism and Hospitality.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
The Principles of Consumer Behaviour in the Tourism and Hospitality Industry

Self-paced pre-recorded learning content on this topic.
Consumer Behavior Principles in the tourism and hospitality industry

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

Single Course Purchase

(Buy Lifetime Access)

£ 23 ^{£ 41}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

£50 /month

(Billed annually at £600)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

£150 /month

(Billed annually at £1,800)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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