Executive Master Of Business Administration In Tourism and Hospitality Management
The EMBA in Tourism and Hospitality Management equips professionals with the skills to navigate the complexities of the global tourism industry. The program emphasizes strategic frameworks for competitiveness, leadership for innovation, and the ability to assess and adapt to emerging trends. Students will explore marketing strategies, financial planning, and international tourism policies. Advanced research methods are integrated to solve real-world challenges and drive data-informed decision-making. This program is tailored for individuals aiming to lead and innovate in the evolving tourism and hospitality sectors.
The MBA curriculum consists of at least 72 ECTS credits of postgraduate study, offered as modular fashion. MBA-candidates in the short programme complete 10 required modules/courses (60 ECTS credits), plus a final Thesis/Dissertation (12 ECTS credits) or 2 additional modules (6 ECTS credits each) all of these focused on a specific field or industry of management.
Course Details
This programme combines strategic, operational, and analytical approaches to tourism and hospitality management. Participants will analyze emerging industry trends, develop customer-focused marketing strategies, and evaluate global tourism opportunities. Emphasis is placed on leadership, sustainability, and policy evaluation to prepare professionals for high-impact roles. Advanced tools and methodologies ensure graduates can deliver innovative and effective solutions in dynamic global markets.
Upon the completion of the course, you will be able to learn the following:
- Develop the ability to assess and implement strategic frameworks that ensure organizational competitiveness and adaptability in changing markets.
- Develop leadership approaches that foster innovation, align team efforts, and drive long-term organizational success.
- Analyze HR policies and practices to foster employee engagement and ensure alignment with organizational goals.
- Apply strategic financial planning techniques to optimize investment and manage organizational financial resources.
- Design effective marketing strategies to build competitive advantage by leveraging market trends and consumer insights.
- Utilize advanced research techniques to investigate business challenges and create data-informed solutions.
- Identify emerging trends and their potential impact on business practices within the tourism and hospitality sectors.
- Apply marketing principles to create and deliver exceptional service experiences in the tourism and hospitality sectors.
- Evaluate global tourism markets and identify opportunities for international business expansion.
- Analyze international tourism policies and their impact on global tourism development and sustainability.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
Entry Requirements
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through the submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
Course Modules
This module provides the most critical information about the study course and assignment submission.
Develop critical thinking skills to evaluate and implement strategic frameworks that ensure organizational growth and resilience.
Assess and implement leadership strategies that drive innovation and foster long-term organizational success in dynamic markets.
Analyze HR strategies to align workforce management with organizational goals and enhance employee engagement.
Apply financial tools to optimize investment decisions, manage risks, and achieve long-term financial stability.
Create marketing strategies that leverage market trends, customer insights, and innovative approaches to achieve competitive advantage.
Utilize advanced research methodologies to address complex business problems and support evidence-based decision-making.
This module explores the dynamic growth of the tourism and hospitality industry, focusing on historical milestones, current developments, and future challenges. Students will analyze factors influencing industry evolution and assess the implications of emerging trends on business practices.
This module focuses on services marketing specific to the tourism and hospitality industry, emphasizing customer-centric strategies. Students will develop skills in branding, customer engagement, and service delivery to enhance competitive positioning and business success.
This module provides an in-depth understanding of the international tourism business landscape, examining global markets, cultural diversity, and regulatory frameworks. Students will explore strategies for successful international operations and growth in the tourism sector.
This module examines the intersection of international policies and sustainable tourism development. Students will assess the role of policy in shaping industry practices and address challenges such as environmental sustainability and cultural preservation.
The thesis in Tourism and Hospitality Management allows students to conduct in-depth research, analyze industry challenges, and propose innovative solutions for sustainable growth and development in the field.
Workshops
Workshops are conducted through live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.