Average Completion Time

1 Month

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Strategic Business Management

Advanced Professional Certificate in Strategic Business Management Aims to enable the learner to understand the fundamental concepts of strategic management and the role of strategy in a business context so that the learner is able to Analyze for, Plan and implement strategies for achieving the business strategic goals successfully.

The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies.

The course aims to enable the learner to understand the business environment, players and dynamics that shape the environment, different strategies to achieve a competitive advantage and compete over the long term by presenting the business in a unique proposition using different tools and methods such as the SWOT Analysis, BCG Matrix Portfolio Analysis, Stakeholder Analysis, Five Forces Framework, 7 S’s Framework for Analysis, Value Chain Analysis.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

Explain what is meant by strategy and strategic management
Appreciate the importance of strategic management
Strategy formulation, Types of Strategies, Deliberate and emergent strategies
Understanding the competitive Environment, environmental analysis, 7 S’s Framework
Examine SWOT and BCG matrix as tools and models available to analyze the environment
Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment
Who is a stakeholder? Stakeholder analysis and relevant strategies
Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements
What is core competence? difference between core and general competence
Examine how an existing core competence can be evaluated
Explain what is meant by competition and competitive advantage
Why is it important for a firm to have some form of competitive advantage?
Strategic factors and competitive forces
Strategic Alliance and Cooperative Strategies
Define strategic planning, stages in the strategic planning cycle
Examine the various approaches to strategy evaluation
Examine the process of effective strategy implementation
Highlight the relationship between strategy development process and implementation

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor
Business Professional
Entrepreneur
Business Owner
Strategy Manager
Strategy Planner
Strategic Manger
Management Roles

Course Modules

What Is Strategy?

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Strategic Management Approach by TESCO

Watch this video to gain further insight.
Understanding Strategic Management

Self-paced pre-recorded learning content on this topic.
Understanding The Competitive Environment

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Staying ahead in a competitive environment

Downloadable material to advance your understanding of this module.
Analysing The Competitive Environment

Self-paced pre-recorded learning content on this topic.
Stakeholder Analysis, Organisational Purpose And Organisational Vision

Self-paced pre-recorded learning content on this topic.
Understanding Core Competence

Self-paced pre-recorded learning content on this topic.
Competitive Advantages

Self-paced pre-recorded learning content on this topic.
CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

Watch this video to gain further insight.
Competitive Strategy

Self-paced pre-recorded learning content on this topic.
Strategic Choice

Self-paced pre-recorded learning content on this topic.
Strategy Formulation

Self-paced pre-recorded learning content on this topic.
Strategy Implementation

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Ethics and CSR at Honda

Downloadable material to advance your understanding of this module.
Implementation: Business Ethics And Social Responsibility

Self-paced pre-recorded learning content on this topic.
QUIZ - Strategic Business Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

Explain what is meant by strategy and strategic management
Appreciate the importance of strategic management
Strategy formulation, Types of Strategies, Deliberate and emergent strategies
Understanding the competitive Environment, environmental analysis, 7 S’s Framework
Examine SWOT and BCG matrix as tools and models available to analyze the environment
Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment
Who is a stakeholder? Stakeholder analysis and relevant strategies
Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements
What is core competence? difference between core and general competence
Examine how an existing core competence can be evaluated
Explain what is meant by competition and competitive advantage
Why is it important for a firm to have some form of competitive advantage?
Strategic factors and competitive forces
Strategic Alliance and Cooperative Strategies
Define strategic planning, stages in the strategic planning cycle
Examine the various approaches to strategy evaluation
Examine the process of effective strategy implementation
Highlight the relationship between strategy development process and implementation

What Is Strategy?

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Strategic Management Approach by TESCO

Watch this video to gain further insight.
Understanding Strategic Management

Self-paced pre-recorded learning content on this topic.
Understanding The Competitive Environment

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Staying ahead in a competitive environment

Downloadable material to advance your understanding of this module.
Analysing The Competitive Environment

Self-paced pre-recorded learning content on this topic.
Stakeholder Analysis, Organisational Purpose And Organisational Vision

Self-paced pre-recorded learning content on this topic.
Understanding Core Competence

Self-paced pre-recorded learning content on this topic.
Competitive Advantages

Self-paced pre-recorded learning content on this topic.
CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

Watch this video to gain further insight.
Competitive Strategy

Self-paced pre-recorded learning content on this topic.
Strategic Choice

Self-paced pre-recorded learning content on this topic.
Strategy Formulation

Self-paced pre-recorded learning content on this topic.
Strategy Implementation

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Ethics and CSR at Honda

Downloadable material to advance your understanding of this module.
Implementation: Business Ethics And Social Responsibility

Self-paced pre-recorded learning content on this topic.
QUIZ - Strategic Business Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

CEO, Director, Manager, Supervisor
Business Professional
Entrepreneur
Business Owner
Strategy Manager
Strategy Planner
Strategic Manger
Management Roles

Single Course Purchase

(Buy Lifetime Access)

£ 80 ^{£ 144}

What you will get:

Access to this course.
Access to library.

Unlimited APCC Subscription

£120 /month

(Billed annually at £1,440)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

£150 /month

(Billed annually at £1,800)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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