Average Completion Time

1 Month

Accreditation

5 CPD Hours

Level

Advanced

Start Time

Anytime

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in International Marketing

This course will cover the key principles and techniques of international marketing, including market research, consumer behavior, segmentation, targeting, and positioning. It will also explore the challenges of marketing products and services in diverse cultural and economic environments, and the strategies and tactics used to adapt marketing programs to local conditions. Students will gain a practical understanding of how to develop and implement effective international marketing plans.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor
International Marketing Manager
Global Brand Manager
International Sales Manager
International Business Development Manager
International Market Research Analyst
International Product Manager
International Trade Specialist
International E-commerce Manager
International Advertising Manager
International Public Relations Manager

Course Modules

International Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of the course is to provide an understanding of the principles, concepts, and practices involved in marketing products and services in a global context. Students will develop skills in analyzing international marketing opportunities, developing marketing strategies, and implementing marketing programs in different cultural, economic, and political environments.

After the successful completion of this course, you will understand the following;

Nature and Scope of International Marketing:

Analyze the benefits and challenges of international marketing
Identify the different types of international marketing activities
Understand the concept and importance of international marketing

International Marketing Environment:

Identify the different entry modes into international markets
Analyze the global market and consumer behavior
Understand the impact of cultural, economic, and political factors on international marketing

Marketing Communication Strategy and Planning:

Develop an effective marketing communication plan for international markets
Analyze the different elements of marketing communication
Understand the importance of marketing communication in international marketing

International Marketing Distribution:

Identify the factors that influence the choice of distribution channels in international markets
Analyze the different channels of distribution
Understand the importance of distribution in international marketing

Trade Distortion and the Marketing Barriers:

Understand the concept of trade distortion and its impact on international marketing
Analyze the different types of marketing barriers
Identify the strategies to overcome trade distortion and marketing barriers in international markets

International Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

CEO, Director, Manager, Supervisor
International Marketing Manager
Global Brand Manager
International Sales Manager
International Business Development Manager
International Market Research Analyst
International Product Manager
International Trade Specialist
International E-commerce Manager
International Advertising Manager
International Public Relations Manager

Single Course Purchase

(Buy Lifetime Access)

£ 120 ^{£ 216}

What you will get:

Access to this course.
Access to library.

Unlimited APCC Subscription

£120 /month

(Billed annually at £1,440)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

£150 /month

(Billed annually at £1,800)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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