Advanced Professional Certificate in International Marketing in London 2024

 

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Average Completion Time
1 Month
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Accreditation
5 CPD Hours
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Level
Advanced
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in International Marketing in London 2024
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This course will cover the key principles and techniques of international marketing, including market research, consumer behavior, segmentation, targeting, and positioning. It will also explore the challenges of marketing products and services in diverse cultural and economic environments, and the strategies and tactics used to adapt marketing programs to local conditions. Students will gain a practical understanding of how to develop and implement effective international marketing plans.

The aim of the course is to provide an understanding of the principles, concepts, and practices involved in marketing products and services in a global context. Students will develop skills in analyzing international marketing opportunities, developing marketing strategies, and implementing marketing programs in different cultural, economic, and political environments.

After the successful completion of this course, you will understand the following;

Nature and Scope of International Marketing:
  • Analyze the benefits and challenges of international marketing
  • Identify the different types of international marketing activities
  • Understand the concept and importance of international marketing
International Marketing Environment:
  • Identify the different entry modes into international markets
  • Analyze the global market and consumer behavior
  • Understand the impact of cultural, economic, and political factors on international marketing
Marketing Communication Strategy and Planning:
  • Develop an effective marketing communication plan for international markets
  • Analyze the different elements of marketing communication
  • Understand the importance of marketing communication in international marketing
International Marketing Distribution:
  • Identify the factors that influence the choice of distribution channels in international markets
  • Analyze the different channels of distribution
  • Understand the importance of distribution in international marketing
Trade Distortion and the Marketing Barriers:
  • Understand the concept of trade distortion and its impact on international marketing
  • Analyze the different types of marketing barriers
  • Identify the strategies to overcome trade distortion and marketing barriers in international markets

This course will cover the key principles and techniques of international marketing, including market research, consumer behavior, segmentation, targeting, and positioning. It will also explore the challenges of marketing products and services in diverse cultural and economic environments, and the strategies and tactics used to adapt marketing programs to local conditions.

  • International Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • CEO, Director, Manager, Supervisor
  • International Marketing Manager
  • Global Brand Manager
  • International Sales Manager
  • International Business Development Manager
  • International Market Research Analyst
  • International Product Manager
  • International Trade Specialist
  • International E-commerce Manager
  • International Advertising Manager
  • International Public Relations Manager





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What you will get:
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  • Digital certificates.
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What you will get:
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  • Access to additional courses.
  • Access to library.
  • Digital certificates.
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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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