Advanced Professional Certificate in Hotel Marketing and Sales Management in London 2024

 

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Average Completion Time
1 Month
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Accreditation
5 CPD Hours
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Level
Advanced
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Hotel Marketing and Sales Management in London 2024
Discount Icon £ 216 £ 120
Limited time offer.

The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.

The Advanced Professional Certificate Course in Hotel Marketing and Sales Management is designed to provide participants with expertise in hotel marketing and sales. This course covers a range of topics, including market segmentation, product development, pricing, promotion, distribution, online marketing, and marketing analytics. Participants will also learn about consumer behavior, sales management, effective sales techniques, and the use of information technology to boost sales.

After the successful completion of this course, you will understand the following;

Introduction to Hotel Marketing:

  • What is Hotel Marketing?
  • Importance of Marketing in Business.
  • What is Market Segmentation?
  • Benefits of Market Segmentation.
  • Types of Market Segmentation.
  • Product Development for effective sales.
  • What should be the strategic Product Pricing?
  • Locating the Product and its importance.
  • Product Promotion, its way and role in Hotel Marketing.
  • Channel of Distribution in the Hotel Industry
  • Online Marketing.

Marketing Analytics and Its Importance in Hotel Industry:

  • What is marketing Analytics.
  • Importance Marketing Analytics.
    Role of Marketing Analytics in Business.
  • Marketing Analytics Tools.
  • Function of marketing analytics software
  • Qualifications for Marketing Analytics Managers:
  • What Hotels can do through Marketing Analytics.
  • Hotel Marketing and Competitors Analysis.
  • Marketing Information System Meaning and Scope.

Consumer’s Behaviour and Hotel Marketing:

  • What is customer’s Buying Behaviour?
  • Factors Influencing Buying Behaviour in Hotel Marketing.
  • The Buyer Decision Process.
  • Impact of Changes in Consumer Behaviour on Hotels.
  • Provide the service quality and value that guests expect.
  • Meeting Guest Expectations through Planning.
  • The Hospitality Planning Cycle.
  • The importance of a positive client experience to the hotel industry.

Key Aspects, Importance and Process of Sales and Sales Management:

  • What is sales management?
  • Importance of sales management.
  • Sales management process.
  • Effective Sales Promotion Techniques for Hotels.
  • Analysing Hotel Sales and methods to improve sales.
  • Role of Manager in the Hotel Industry.
  • Use of Information Technology in Boosting Hotel’s Sales.

The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.

  • VIDEO - Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Introduction to Hotel Marketing

     

  • Marketing Analytics and Its Importance in Hotel Industry

    Self-paced pre-recorded learning content on this topic.

  • Understanding Sales Promotion and Management

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behaviour and Hotel Marketing

    Self-paced pre-recorded learning content on this topic.

  • Hotel Marketing and Sales Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Hotel Marketing Professionals
  • Sales and Marketing Managers in the Hotel Industry
  • Hospitality Business Owners and Entrepreneurs
  • Marketing Analytics Managers
  • Professionals Seeking Career Advancement in the Hotel Industry
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  • Access to library.
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What you will get:
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  • Access to additional courses.
  • Access to library.
  • Digital certificates.
Unlimited APCC & PCC Subscription
What you will get:
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  • Access to additional courses.
  • Access to library.
  • Digital certificates.
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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

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