Advanced Professional Certificate in Essentials of the Business Environment in Tourism and Hospitality in London 2024

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Anytime

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Essentials of the Business Environment in Tourism and Hospitality in London 2024
Coming soon

This course is designed to equip participants with a profound understanding of the business environment within the Tourism and Hospitality industry. It spans essential topics, including the roles of the public and private sectors, internal business dynamics, and external influences. The course provides a strategic lens, empowering participants to navigate challenges and capitalize on opportunities in this dynamic sector.

Participants will gain an understanding of government structures, the public sector's role, and characteristics specific to the tourism and hospitality industry. Additionally, participants will delve into the role of the private sector and entrepreneurship, focusing on organizational capabilities and future planning. The course also covers internal environment analysis using frameworks like McKinsey’s 7S and SWOT analysis, along with external environmental analysis tools such as the Ansoff Matrix, BCG matrix, Porter’s five forces model, and PESTLE analysis.

After the successful completion of this course, you will be able to:

Public Sector Nature and Role in Hospitality:

  • Know about Government Structure in the tourism and hospitality industry.
  • Appreciate the role of the public sector in the tourism and hospitality industry.
  • Explore Tourism and Hospitality in the USA, Canada and Mexico.
  • Understand the Characteristics of the Public Sector in the Tourism and Hospitality Industry.
  • Explore Challenges for the tourism and Hospitality industry.

 Advanced Public Sector Nature and Role in Hospitality:

  • Explore the role of the private sector in the tourism and hospitality industry.
  • Understand the characteristics of private sector organizations in the tourism and hospitality industry.
  • Evaluate the role of entrepreneurship in the tourism and hospitality business.

Fundamentals of the Internal Environment in Tourism and Hospitality:

  • Understand the internal environment of the business.
  • Explore the components of internal environment.
  • Establishing a business's capabilities.
  • Understand planning for the future of tourism and hospitality industry.
  • Explore Importance of Internal environment analysis.
  • Appreciate McKinsey’s 7S framework.
  • Conduct a SWOT Analysis in tourism and hospitality industry.

Fundamentals of the External Environment in Tourism and Hospitality:

  • Explore the external environment that influences tourism and hospitality businesses.
  • Understand the Ansoff Matrix – to determine product and market growth strategies.
  • Explore The Boston Consulting Group (BCG) matrix.
  • Evaluate Porter’s five forces model of industry analysis.
  • Conduct PESTLE analysis.

 

This course immerses participants in the intricate dynamics of the Tourism and Hospitality business environment. With a focus on strategic analysis, this course empowers individuals to contribute strategically to the success of organizations in this vibrant industry.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Essentials of the Business Environment in Tourism and Hospitality

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Tourism Analyst
  • Hospitality Strategist
  • Public Sector Liaison Officer
  • Business Environment Consultant
  • Internal Affairs Specialist
  • External Relations Manager
  • Tourism and Hospitality Planner
  • Strategic Development Executive

£ 120 £ 216

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  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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