Participants will gain an understanding of government structures, the public sector's role, and characteristics specific to the tourism and hospitality industry. Additionally, participants will delve into the role of the private sector and entrepreneurship, focusing on organizational capabilities and future planning. The course also covers internal environment analysis using frameworks like McKinsey’s 7S and SWOT analysis, along with external environmental analysis tools such as the Ansoff Matrix, BCG matrix, Porter’s five forces model, and PESTLE analysis.

After the successful completion of this course, you will be able to:

Public Sector Nature and Role in Hospitality:

• Know about Government Structure in the tourism and hospitality industry.
• Appreciate the role of the public sector in the tourism and hospitality industry.
• Explore Tourism and Hospitality in the USA, Canada and Mexico.
• Understand the Characteristics of the Public Sector in the Tourism and Hospitality Industry.
• Explore Challenges for the tourism and Hospitality industry.

 Advanced Public Sector Nature and Role in Hospitality:

• Explore the role of the private sector in the tourism and hospitality industry.
• Understand the characteristics of private sector organizations in the tourism and hospitality industry.
• Evaluate the role of entrepreneurship in the tourism and hospitality business.

Fundamentals of the Internal Environment in Tourism and Hospitality:

• Understand the internal environment of the business.
• Explore the components of internal environment.
• Establishing a business's capabilities.
• Understand planning for the future of tourism and hospitality industry.
• Explore Importance of Internal environment analysis.
• Appreciate McKinsey’s 7S framework.
• Conduct a SWOT Analysis in tourism and hospitality industry.

Fundamentals of the External Environment in Tourism and Hospitality:

• Explore the external environment that influences tourism and hospitality businesses.
• Understand the Ansoff Matrix – to determine product and market growth strategies.
• Explore The Boston Consulting Group (BCG) matrix.
• Evaluate Porter’s five forces model of industry analysis.
• Conduct PESTLE analysis.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Tourism Analyst
• Hospitality Strategist
• Public Sector Liaison Officer
• Business Environment Consultant
• Internal Affairs Specialist
• External Relations Manager
• Tourism and Hospitality Planner
• Strategic Development Executive