Advanced Professional Certificate in Digital and Social Media Marketing in London 2024

 

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Average Completion Time
1 Month
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Accreditation
5 CPD Hours
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Level
Advanced
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Digital and Social Media Marketing in London 2024
Discount Icon £ 216 £ 120
Limited time offer.

In today's digital age, mastering digital and social media marketing is crucial for businesses seeking to thrive in competitive markets. This course offers a holistic exploration of various aspects of digital marketing, including understanding digital communication platforms, navigating the macro environment, analyzing marketing data, and engaging customers effectively. Participants will delve into innovative strategies, tools, and technologies to optimize digital marketing efforts and achieve business objectives in an ever-evolving digital landscape.

This course covers a wide range of topics essential for Digital and Social Media Marketing professionals. Participants will gain insights into digital communication platforms, macro environmental factors impacting digital marketing, dynamics of the digital marketing environment, promotion strategies, marketing technologies, marketing data analysis, forecasting techniques, and customer engagement strategies. By the end of the course, participants will be equipped with practical skills and knowledge to develop and execute effective digital marketing campaigns, engage customers in digital spaces, and drive business growth.

After the successful completion of this course, you will be able to:

Digital Marketing and Communication Platforms

⦁ Understanding Digital Communication Platforms.
⦁ Analysing Key Classifications of Digital Communication Platforms.
⦁ Identifying Types of Digital Communication Platforms.
⦁ Evaluating Capabilities of Digital Platforms.


Macro Environment in Digital Marketing Context

⦁ Understanding the Marketing Environment.
⦁ Exploring Digital Marketing Environment.
⦁ Brexit's Impact on Marketing.
⦁ Understanding Crowdfunding Dynamics.
⦁ Navigating International Trade Agreements.
⦁ Addressing Global Warming Concerns Through Marketing.
⦁ Navigating Legal Concerns in Digital Marketing.


Dynamics of a Digital Marketing Environment

⦁ Understand the Fundamental Elements Comprising Digital Marketing Strategies and Channels.
⦁ Explore Innovative Strategies to Thrive in a Competitive Market, Adapting to Changing Dynamics.
⦁ Develop Skills in Tracking and Analysing Social Media Activities for Informed Digital Marketing Decisions.
⦁ Arm Yourself with Tools and Techniques for Sentiment Analysis to Gauge Public Opinion.
⦁ Develop Proficiency in Digital Marketing Analytics Using Data-driven Insights to Optimise Strategies and Achieve Objectives.


Digital Promotion Dimensions and Strategies

Understand the concept of digital promotion, including the four dimensions involved in effective digital promotion.
Identify and differentiate between various digital marketing channels and their respective types.
Analyze key elements crucial for the development and execution of successful social media strategies.
Gain insights into multichannel marketing, including its definition and significance in the digital landscape.
Evaluate digital activities and recognize the benefits and drawbacks associated with multichannel marketing approaches.


Digital Marketing Technologies

Acquire knowledge about different digital marketing technologies and their diverse applications in the digital landscape.
Understand the role of big data in the context of digital marketing and its significance in shaping marketing strategies.
Comprehend the concept of social media marketing and its fundamental principles, exploring how businesses engage with audiences through social media platforms.


Digital Marketing Tools

Define various types of social media marketing and differentiate their applications in digital marketing strategies.
Identify and categorize digital marketing tools, including their features and functionalities in the context of online promotion.
Explore mobile marketing tools, examining their applications and significance in reaching and engaging mobile audiences effectively.
Examine SEO marketing tools, gaining proficiency in utilizing tools that optimize website visibility and search engine rankings.
Explore the functionalities and advantages of the Google Display Network (GDN) in digital advertising strategies.


Understanding Marketing Data

Identify various sources of marketing data and comprehend the components of data strategy.
Analyze data mining techniques and recognize data privacy issues, particularly within the UK or EU regulations.
Explore the concept of social identity and its significance in marketing strategies.
Examine the concept of a business's digital footprint and its impact on online presence and branding.
Understand the concept of technographics and its application in targeting specific consumer segments based on technology usage.

Analysis and Forecasting in Digital Marketing

⦁ Apply SWOT Analysis Techniques to Assess the Strengths, Weaknesses, Opportunities, and Threats Inherent in Digital Marketing Strategies.
⦁ Utilise TOWS Matrix Analysis to Strategise Digital Marketing Plans by Aligning Internal Strengths and Weaknesses with External Opportunities and Threats.
⦁ Demonstrate Proficiency in Scenario Planning for Digital Marketing, Forecasting Future Trends, and Anticipating Outcomes to Develop Effective Strategies.
⦁ Classify Diverse Digital Media Types in Marketing Campaigns.
⦁ Create and Use a Digital Marketing Scorecard to Evaluate and Monitor Key Performance Indicators (KPIs) to Measure the Success of Digital Marketing Campaigns.


Engaging Customers in Digital Marketing

⦁ Understand the Integration of Electronic Technologies in Customer Interactions and Services.
⦁ Analyse and Apply Various Strategies and Techniques in Digital Marketing Campaigns.
⦁ Understand the Stages of Attention, Interest, Desire, and Action in Customer Behaviour.
⦁ Utilise Platforms Designed for Engaging and Connecting with Customers Digitally.
⦁ Understand Evolving Trends Shaping Digital Customer Experiences.
⦁ Implement Tailored Strategies to Individual Customer Preferences in Digital Marketing Efforts.

The Digital and Social Media Marketing course offers comprehensive insights in navigating the dynamic landscape of digital marketing. Additionally, the course covers customer engagement techniques, forecasting methodologies, and digital promotion strategies to optimize digital marketing efforts and drive business success in the digital age. This course is ideal for professionals seeking to enhance their digital marketing skills and excel in the competitive digital marketplace.

  • Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Understanding the Digital Marketing and Communication Platforms

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Macro Environment in a Digital Marketing Context

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of a Digital Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Digital Promotion Dimensions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • Digital Marketing Technologies

    Self-paced pre-recorded learning content on this topic.

  • Digital Marketing Tools

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Analysis and Forecasting in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Engaging Customers in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Digital and Social Media Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  1. Digital Marketing Strategist
  2. Social Media Manager
  3. Digital Marketing Analyst
  4. Marketing Data Scientist
  5. Customer Engagement Specialist
  6. Digital Marketing Coordinator
  7. Marketing Technology Specialist
  8. Digital Branding Manager
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Unlimited Tutor Support

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

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Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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