Master of Arts (MA) in Digital Marketing in Cotopaxi 2024
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Duration
12 Months
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Pedagogy
Blended
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The Master of Arts in Digital Marketing is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The objective of the Master of Arts (M.A) in Digital Marketing is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps develop learners' analytical and critical thinking skills and ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.
The content of the qualification is focused on the following:
Managers in marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
All of our study programmes are offered 100% in English to prepare you for the international job market best. What are you waiting for?
The Master’s in Digital Marketing online provides the foundation for a successful career in large and small companies worldwide.
This module provides the most critical information about the study course and assignment submission.
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Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Stage 2:
This stage is delivered online by our partner university with a study of 30 ECTS:
For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
We also accept the following English language skills certificates:
Get 47% scholarship when you enrol today. Offer expires in 10 days
Get 50% scholarship for one-time payment.
We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best Master's distance learning courses in Cotopaxi, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
Accredited Degrees
Gain an accredited online Master's through our online course in Cotopaxi which is recognized and accepted worldwide.
Low Fees
Get as much as 60% scholarship on our online Master's courses.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
Easy Payment Structure
You can pre-structure your preferred payment option. Pay in easy instalments.
Graduate On Campus
Celebrate your success by having your graduation on campus.
Dual Qualifications
Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization
Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.
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Use the online learning resources collection provided by MSBM to unlock knowledge.
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Register to join our online learning platform by filling out our inquiry form.
Make available all necessary academic credentials on your student portal.
The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrolment in the program will be sent to you.
The tuition must be paid within the allotted time frame. Greetings on your enrolment!
Attend lectures on your student portal and join our live webinar classes.
Login into your student portal to take your quiz and assignment.
Receive your globally recognized and WES evaluated certificate.
You will receive a degree certificate from MSBM and the Partner University.
Complete several modules ranging from Business Leadership and Managing People.
Obtain a degree without necessarily leaving your country.
See other related Master's Degree Courses in Cotopaxi, Ecuador