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2 WeeksAccreditation
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Understanding Marketing Philosophy and Thought
The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following,
- Understand the influence of culture on consumer behavior with marketing communication as a moderator.
- Understand the direct influence of marketing communication on consumer behavior.
- Understand the influence of psychological factors on purchasing decisions.
- Marketing as a set of tools and business philosophy.
- The nature of scientific paradigms.
- Philosophical thoughts such as what do we know? And how do we know?
- Marketing development as a science and historical context of early science.
- Theory verification versus theory discovery.
- Methods bias in marketing research.
- Suitable paradigm for marketing and the process of scientific marketing research.
- Understand theory first or data first?
- Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.
- Understand the view of reality and marketing research reliance on realism and relativism.
- Marketing planning conceptual framework.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Marketing professionals seeking to expand their knowledge and skills.
- Students studying marketing or related fields.
- Business owners and entrepreneurs.
- Researchers and academics who are interested in the philosophy and methodology of marketing research.
- Professionals in related fields such as advertising, public relations, and market research.
- Anyone who wants to understand the basics of marketing.
Course Modules
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VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Marketing as a Science Advance Marketing Theory and Philosophical Thoughts
Self-paced pre-recorded learning content on this topic.
-
Marketing as a Science Advance Marketing Theory and Philosophical Thoughts
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
After the successful completion of the course, you will be able to learn about the following,
- Understand the influence of culture on consumer behavior with marketing communication as a moderator.
- Understand the direct influence of marketing communication on consumer behavior.
- Understand the influence of psychological factors on purchasing decisions.
- Marketing as a set of tools and business philosophy.
- The nature of scientific paradigms.
- Philosophical thoughts such as what do we know? And how do we know?
- Marketing development as a science and historical context of early science.
- Theory verification versus theory discovery.
- Methods bias in marketing research.
- Suitable paradigm for marketing and the process of scientific marketing research.
- Understand theory first or data first?
- Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.
- Understand the view of reality and marketing research reliance on realism and relativism.
- Marketing planning conceptual framework.
This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions.
Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"
-
VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Marketing as a Science Advance Marketing Theory and Philosophical Thoughts
Self-paced pre-recorded learning content on this topic.
-
Marketing as a Science Advance Marketing Theory and Philosophical Thoughts
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Marketing professionals seeking to expand their knowledge and skills.
- Students studying marketing or related fields.
- Business owners and entrepreneurs.
- Researchers and academics who are interested in the philosophy and methodology of marketing research.
- Professionals in related fields such as advertising, public relations, and market research.
- Anyone who wants to understand the basics of marketing.
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
Unlimited PCC Subscription
What you will get:
- Access to this course.
- Access to additional courses.
- Access to library.
- Digital certificates.
Unlimited APCC & PCC Subscription
What you will get:
- Access to this course.
- Access to additional courses.
- Access to library.
- Digital certificates.
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Try MSBM for BusinessAll our programmes include:
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- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
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Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.Global Community
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