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Course Features
Language: English
3 Months
12 Lectures
Study Level: Normal
Certificate of Completion

The encapsulated Senior Executive Programme in International Marketing Strategy is for high performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right programme for you.

This programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them in a real-life business problem at a strategic level.

This 100% online certificate enhances your understanding of marketing’s role in organizational strategy, and highlights the advantages of using a cross-functional perspective to lead successful companies or units.

By the end of three months, you will have worked through several case studies, have access to numerous online academic material, interact with peers from different countries and background and also have receive directions from the best business trainers in the business world today.

The SEMP International Marketing Strategy programme is designed for entry-level managers, up to mid-level managers, senior managers or directors who are in general marketing role or fast approaching such position and is seeking an opportunity to obtain a richer, deeper understanding of marketing skills.

Here are some of our current online SEMP IMS students

  • Marketing Professionals
  • Senior Marketing Directors
  • Marketing Managers
  • Business Owners
  • Importer and Exporter
  • Multinational Company Executives
  • Government officials.
  • People without previous University, Polytechnics or College degrees

Students who successfully complete the SEMP online programme will receive a Certificate SEMP in International Marketing from the Metropolitan School of Business and Management UK.

  • Culture, Mindset and Behaviour
  • Cross-Cultural Consumer Behaviour
  • Global vs. local Consumerism I
  • Convergence of Marketing Environments
  • Cross-Cultural Market Research
  • Buyer Behaviour and Targeting
  • Global vs. Consumerism II
  • International Pricing
  • Distribution, Sales promotion and Marketing Entry Strategy
  • International Marketing Communications and Buyer Behaviour
  • Improving International Marketing Communications and Promotions
  • Critical Reflection of Key Issues in international Marketing Strategy.
  • Central lecture from MSBM UK
  • Live Webinars
  • Study Materials
  • Practical Business Case-studies
  • MSBM Reference
  • Course Transcript
  • SEMP Certificate from MSBM UK
  • Network with other professionals

The Special Executive Masters Programme (SEMP) is an Executive Education Programme.It is “NON CREDIT BEARING and NON DEGREE HOLDING”. The SEMP is NOT an actual Masters Programme but a trade mark of the Metropolitan School of Business and Management. The SEMP is very similar to the “MINI MBA” offered by Universities all around the world. However the modules of the SEMP programme was modelled after the regular masters programmes which allows delegates to gain a thorough knowledge of the subject. This programme cannot be use as a Masters Certificate or disguised as such as it carries no credit and cannot be used to pursue an academic PHD. However the relevancy of the certificate lies in the knowledge of the bearer to demonstrate ground knowledge of the subject the certificate was issued in, and this certificate counts towards the appropriate Continuous Professional Development (CPD).