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Course Features
Language: English
1 Week
11 Lessons
Study Level: Normal
Certificate of Completion

The Special Executive Masters Programme is an encapsulated Senior Executive Management Programme “SEMP MBA” for high-performance managers and directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

If you have the drive and uphold the vision to take your current role to the next level in order to distinguish yourself as a truly high-performance manager, then this is just the right programme for you!

You will gain a complete and thorough grounding in all the critical management functions including strategy, marketing, finance, people management and integrated management. By the end of the week, you will have worked through several case studies, made numerous contacts and heard from some of the best business trainers in the field today!

Not only will you have completed our fast-track management development programme, but by the end of the week you will have a complete strategic business plan which you can take back to the workplace and start implementing immediately!

As Leaders in Senior Management Development Training; MSBM has developed this programme in a one-week format using the Core Principles of a Business School MBA. This format allows delegates to overcome their day-to-day operational demands and focus on developing themselves and their business.

Individuals within Companies are full of creative ideas for Business Success. Turning these ideas into results needs a better vehicle; a process and a way of thinking to structure the thoughts of those aspiring to become a truly High-Performance Manager. In this vital one week we will help you to better understand your business or business area, make solid decisions and then implement those decisions for business and personal success:
1. Understand the business
Get a thorough insight into your business from its many different dimensions
Discover the different options open to you for achieving business objectives and targets
For each business issue – appreciate the links between the different functional areas
2. Make decisions
Decide or propose a decision with conviction and confidence
Plan for improvement and success – clear logical and coherent planning
Be committed and get a commitment from others on the decisions and plans
3. Implement improvement changes
Having understood and decided, go to ‘action’ with greater confidence
Manage the constraints and opportunities
Manage and lead individuals and teams in making it all work
Measure the progress of your actions and adjust the course to remain on target
Turning the learning into results – your business case
During the programme, we will cover many tools, techniques and concepts. Their true value, however, is in being able to apply them to your real business.
How will we achieve this?
In workshop teams, you will choose a real business to start up, grow or acquire. Each evening we will apply the techniques learned to this business idea through to planning.
In this way, the conversion of learning to usage is more certain and provides a fun way to learn.
As someone committed to your own personal success in business and the success of your organisation, I look forward to welcoming you on this programme and to helping you to develop your career as a high-performance manager. I am confident the investment in this one week will prove as rewarding for you as it has done for thousands before you!

The programme is designed for any senior manager or director, who is a general management role or fast approaching such positions. The reasons were given by previous delegates for attending the programme include:
• Promotion to ‘generalist’ roles from functional specialisation
• Contributing to the growth of my organisation
• Guiding my company to profitability
• Personal career development
• A ‘taster’ before embarking upon an academic MBA programme
• Broadening of business expertise for those from the public and not-for-profit sectors
• Personal recommendation by previous delegatesBecause of the full-time format, delegates are afforded the time to immerse themselves fully in the experience and gain more from the programme.


Knowing your market and business environment (Business Strategy) lecture

Key benefits of the day
1 Generating and evaluating creative, innovative & strategic options
2 Focusing your strategic thinking on lines of enquiry most likely to lead to strategic breakthrough
3 Becoming familiar with key techniques of external analysis and how this can be simplified and accelerated
4 Understanding the role of leadership and vision in strategy more clearly
5 Prioritising the implementation strategies
6 Building confidence in managing the strategic process yourself

As Business Strategy is the route to our goals and objectives, it belongs to and is the responsibility of every manager and decision-maker at all levels, be it corporate, strategic business unit or departmental. We must all then understand it, plan it and implement it. This module emphasises the importance of taking a wide view or ‘helicopter vision’ and provides analytical and decision-making techniques to look beyond everyday operational concerns and examine what the business as a whole has to do now and what it must do in the future. In this intensive module, a strategy is demystified through a mixture of casework and analysis of participants’ own issues. This day will help you to develop your forward- thinking and give you the opportunity to explore the issues that are of prime concern to you.

Topics covered include:
• What is strategy?
• The planning process
• Understanding the potential and risks from external and internal business environments
• Analysing the market as the best source for strategic opportunities
• How to develop strategies that differentiate us from the crowd
• Gathering and appraising the strategic options
• Articulating a vision for the business
• Using tools and techniques such as Porter’s 5 Forces, Force field analysis


The routes to growth and success (Marketing Management) lecture

Key benefits of the day
1 Listening to and understanding what customers value most
2 Responding to these values to generate an excellent response from our customers
3 Appreciating your own role in marketing – regardless of your function
4 Contributing actively to making your customers successful
5 Implementing and evaluating marketing actions
6 Predicting change and responding to threats
7 Developing a marketing strategy
8 Busting through the jargon

Organisations where every individual considers himself a marketer achieve the greatest success. These companies understand that enhancing the total customer experience by listening to what really excites customers and then responding with products and services which makes customers successful builds trust and confidence from the market. Every individual in the company is then committed to this customer success. This module explores vital elements such as segmentation and positioning, designing a marketing plan and making it work by understanding product/service development, pricing strategies, how to communicate the value to the market and selecting the best routes to market. Every opportunity will be given to ensure that participants are able to apply key concepts to their business situations whether from a business-to-business environment or a business-to-consumer. Engaging and informative, the day provides a thorough grounding in the theory and practice of marketing today.

Topics covered include:
• What is marketing all about?
• How marketing fits into the rest of the organisation
• The external marketing environment – analytical tools and techniques
• Marketing strategy
• Segmentation, positioning and targeting
• Establishing the marketing mix – Beyond the 4 ‘P’ (There are now 7 ‘P’s)
• Marketing communications – managing the promotional campaign
• Price, product and distribution channels
• Drawing up the marketing plan
• Implementation, monitoring and control


Managing the vital resource – (People Leadership and People Management for Senior Managers) lecture

Getting people and yourself to be even more productive

Key benefits of the day
1 Redefining the role of the manager
2 Understanding what really motivates you and your people
3 Improving communications – making sure the right message is delivered in the right way
4 Developing collaborative skills – ensuring teams and groups work successfully
5 Dealing with difficult issues – resistance to change and poor performance
6 Smarter delegation – resulting in a stronger taking of responsibilities
7 Helping people to have the courage to make decisions and propose solutions
8 Managing upwards – getting the best from your boss

Never before has the pace of change been so relentless in business. Continual technological advancement, intensive competitive pressure and shortened product lifecycles all influence the way we work. Nowhere are their effects more apparent than in the complex interrelationships between those at work. Today’s senior manager must be capable of responding to the challenges involved in leading people in a dynamic business environment. This means developing a range of skills and techniques to cope with diverse and demanding situations.

You need to be able to draw upon a range of appropriate strategies in order to influence, persuade and achieve commitment and cooperation from those around you.
But most of all, you need to understand yourself – your management and leadership style. Only by first identifying your own strengths and weaknesses can you hope to develop into a better manager of people. This fascinating module will expand your people management capabilities and help you to make things happen successfully in your business.

Topics covered include:
• Communication principles and managing tough decisions
– lifting our personal barriers to success
– Communication at its best
– handling challenging management situations
– How to deal with different types of people

• Situational leadership and upward management
– understanding your personal leadership style, areas to build on and to improve
– applying the right style to every management situation
– Upward management


Business viability and financial strength (Financial Management) lecture

Key benefits of the day
1 Understanding the content of financial accounts
2 Introduction to the tools and techniques of financial accounting – balance sheets, profit and loss accounts, cash flow statements
3 Making better decisions: management accounting techniques for investment decisions
4 How key financial ratios work and what they tell you about a business
5 Applying the principles and structures of financial management to strategic and operational decision- making

Your decisions, proposals and actions will have a financial impact on the company. This module will open up your understanding of finance and the implications of your work on the wealth of the organisation. You will be more confident in meetings and with reading financial reports. In one extremely intensive but rewarding day, you will transform your financial and accounting skills and will gain the confidence and ability to make a more effective contribution to your business and your team. Even those with an accounting background may benefit from this stimulating examination of the basic principles of this essential area of business activity.

Topics covered include:
• Financial accounts – users and uses of financial information
• Financial statements – analysis and interpretation, internal and external measures
• Company accounts: fact or fiction?
• Understanding the financial press
• Management accounts – costing and pricing, product profitability, management information
• Financial management – future decisions, discounted cash flow, IRR, payback period
NB: please bring a calculator to use on this day

This certificate programme is designed for all professionals in management positions irrespective of their organisations or backgrounds and those desirous of acquiring management knowledge for a career boost and to enhance their productivity.

Participants who successfully complete all the modules in the programme will receive SEMP Certificate in Business Administration Certificate from the Metropolitan School of Business and Management UK. Please note that the SEMP is a non-degree, non-credit bearing programme. Delegates get a certificate of completion at the end of the programme called the SEMP Certificate.

The Special Executive Masters Programme (SEMP) is an Executive Education Programme.It is “NON CREDIT BEARING and NON DEGREE HOLDING”. The SEMP is NOT an actual Masters Programme but a trade mark of the Metropolitan School of Business and Management. The SEMP is very similar to the “MINI MBA” offered by Universities all around the world. However the modules of the SEMP programme was modelled after the regular masters programmes which allows delegates to gain a thorough knowledge of the subject. This programme cannot be use as a Masters Certificate or disguised as such as it carries no credit and cannot be used to pursue an academic PHD. However the relevancy of the certificate lies in the knowledge of the bearer to demonstrate ground knowledge of the subject the certificate was issued in, and this certificate counts towards the appropriate Continuous Professional Development (CPD).