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Special Executive Programme In Performance Marketing In Search And Social in London 2024
Discount Icon £ 220 per month | Total £ 440
Get up to 45% scholarship when you enrol today.
Offer expires in 31 days

Education designed for impact

Our S.E.P programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyse economic growth—accessible entirely through our dynamic online platform.

How It Works:

  1. Select Your Preferred Modules (Craft your own Curriculum)
  2. Earn a CPD Certificate for each module completed
  3. Upgrade to a Full Master's Degree without any additional coursework but at an additional fee

What is the Special Executive Programme (S.E.P)?

The Special Executive Programme offers you the flexibility to select from a range of carefully designed, executive-level modules, enabling you to create a curriculum that directly supports your career development. Each module is a short, intensive course that focuses on high-impact, practical knowledge designed to fit around your professional commitments.

Steps to crafting your own curriculum

1.) Choose any six modules that align with your professional goals and interests.
Each module is carefully crafted to deliver high-impact learning and is tailored for executive-level professionals.

2.) Upon completing each module, you'll receive a CPD Accredited Certificate, demonstrating your mastery in the specific subject.
These certificates are recognized globally, enhancing your credentials as you advance your career.

3.) After completing at least five modules, you can upgrade your qualifications to a full Master’s Degree without any additional coursework at any of our prestigious affiliate universities in Europe or the USA.

For more information, you can book an INFORMATION SESSION HERE

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who Enrols?

This programme is ideal for the High-Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

True greatness is within your grasp

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Leadership

Learn to drive change and build a robust leadership pipeline at the SEMP.

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Strategy

Leverage organisational resources to set your company apart and drive innovation for business performance.

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Innovation

Learn how to design and implement innovation strategies for the future.

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Growth

Learn growth strategies and marketing techniques to promote businesses.

Engage in a Pioneering Online Experience

Executive Development from Anywhere for Global Visionaries

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Certificate

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Case Studies

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Network with
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Study Materials

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24 hours Access to Lectures

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24 hours Support

Embark on a transformative learning journey from anywhere in the world

Equip yourself with cutting-edge techniques and insights from our expert faculty and industry leaders, accessible through our interactive online platform.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.

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Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

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Discover different stages of team development and leadership styles needed to move them toward success.

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Your employees gain practical insights from industry-wide leaders about team development.

Business Law

Looking to improve you and your staff members' knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.

Health & Psychology

Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that's why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.

Sales and marketing

Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.

Who Enrols in the Online SEMP?

Frequently Asked Questions

Start Your Online Learning Journey

Secure Your Place in the SEP (Upgradeable) Programme Today.

Exploring your options? Learn more about the programme

Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.

Upon completing each module, you'll earn a CPD Accredited Certificate, recognized globally. These certificates not only enhance your professional credentials but also showcase your mastery in specific industry domains. Based on the completed assignment each module is a 20-credit module.

After completing a minimum of five modules, you can upgrade your qualification to a full Master's Degree with one of our renowned affiliate universities in Europe or the USA.

If you complete six modules, you'll have a direct pathway to earning your Master's Degree without additional coursework. Alternatively, if you choose five modules, you'll only need to complete a Graduation Project to achieve your degree.

If you have more questions, you can first go through the information on what it means to learn with MSBM and our study contract.

You can also BOOK AN INFORMATION SESSION HERE.

Education designed for immediate impact

Collaborate with ambitious professionals, develop your perspective and engage with a global business network.

Flexible and Concise

The S.E.P. is delivered online through a series of intensive short modules, allowing professionals to fit learning into their busy schedules without the long-term commitment of a traditional Master's programme.

Practical Relevance

Designed to deliver cutting-edge strategies and frameworks that you can apply to real-world challenges. You’ll gain valuable insights that enhance your decision-making and leadership skills, boosting your career trajectory.

Career-Enhancing

Crafted to advance your professional development by delivering the latest industry-relevant knowledge. Whether you’re aiming for a promotion, transitioning into a new role, or simply sharpening your leadership abilities.

Comprehensive Modular Education

This programme is a modular version of a Master's Programme, offering in-depth coverage of key subject areas in a concise and focused format.

Globally Recognized Certification

Upon completing each module, you will earn a CPD Accredited Certificate, recognized internationally, demonstrating your expertise and commitment to ongoing professional development.

Craft your own curriculum
Craft your own curriculum
Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.
Earn a CPD Accredited Certificate
Earn a CPD Accredited Certificate
Upon completing each module, you'll earn a *CPD Accredited Certificate*, recognized globally. These certificates not only enhance your professional credentials but also showcase your mastery in specific industry domains. Based on the completed assignment each module is a 20-credit module.
Upgrade to a full Master's Degree
Upgrade to a full Master's Degree
After completing a minimum of five modules, you can upgrade your qualification to a full Master’s Degree with one of our renowned affiliate universities in Europe or the USA.

If you complete six modules, you’ll have a direct pathway to earning your Master’s Degree without additional coursework. Alternatively, if you choose five modules, you’ll only need to complete a Graduation Project to achieve your degree.

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Learn more about the programme

This course introduces performance marketing in digital landscapes, focusing on search engine marketing (SEM) and social media advertising. It explores strategies to optimize campaigns, track performance, and improve ROI using various tools and best practices.

 

Students will gain a solid foundation in performance marketing, covering search engine functionalities, ad campaign creation, keyword research, social media targeting, and audience segmentation. The course also delves into metrics, KPIs, and optimization strategies, helping learners create integrated SEM and social media marketing plans. Practical skills in budgeting, bidding, ad testing, and performance tracking will be developed.

 After the successful completion of this course, you will understand the following;

Introduction to Performance Marketing

  • Overview of digital marketing and its evolution.
  • Understanding performance marketing and its importance.
  • Key performance marketing metrics and KPIs.

Search Engine Marketing Essentials

  • Comprehend the fundamentals of Search Engine Marketing (SEM).
  • Gain insight into the functionalities of major search engines like Google and Bing.
  • Master keyword research and selection techniques for targeted campaigns.
  • Develop proficiency in crafting impactful ad campaigns utilizing Google Ads.
  • Hone skills in ad copywriting and conducting A/B testing for optimization.
  • Implement strategies to improve Quality Score and Ad Rank.
  • Learn effective budgeting and bidding strategies for SEM campaigns.
  • Utilize tools and techniques to track and measure the performance of SEM initiatives.

Social Media Advertising
  • Introduction to social media advertising.
  • Choosing the right social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Target audience segmentation and persona development.

Performance Marketing Strategies and Optimisation
  • Integration of SEM and social media into a cohesive marketing strategy.
  • Tracking and analytics tools (Google Analytics, Facebook Pixel).
  • Performance marketing case studies and best practices.
  • Staying updated with industry trends.










This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • OFFICIAL TITLE PAGE

    Downloadable material to advance your understanding of this module.

The course covers the evolution and essentials of performance marketing, emphasizing SEM and social media advertising. Learners will explore key performance metrics, strategies for audience targeting, and methods to track campaign success. Through practical case studies and tools like Google Analytics and Facebook Pixel, students will develop expertise in optimizing digital marketing efforts.

  • Introduction to Performance Marketing

    Self-paced pre-recorded learning content on this topic.

  • Search Engine Marketing (SEM)

    Self-paced pre-recorded learning content on this topic.

  • Social Media Advertising

    Self-paced pre-recorded learning content on this topic.

  • Performance Marketing Strategies and Optimisation

    Self-paced pre-recorded learning content on this topic.

  • Performance Marketing In Search And Social

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:

  • Search Engine Marketing (SEM) Specialist
  • Performance Marketing Manager
  • Social Media Advertising Specialist
  • Digital Marketing Analyst
  • Paid Media Strategist
  • PPC Campaign Manager
  • Marketing Data Analyst
  • E-commerce Marketing Manager
  • Conversion Rate Optimization Specialist
  • Digital Advertising Consultant

Boost your credibility and advance your knowledge, role and career.

2 Instalments

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£ 220 per month

Pay in Full

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£ 400

Get 50% scholarship for one-time payment.

Tuition

45% Scholarship

£ 800 £ 440

Get 45% scholarship when you enrol today. Offer expires in 31 days

SEMP Online Sample Certificate

Get Your Course Certificate
Get Your Course Certificate
You will receive a highly valued digital certificate at the end of each course.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Share Your Certificate
Share Your Certificate
Learn how to share your certificate on LinkedIn by clicking here

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Internationally-renowned faculty. An exceptional student cohort. Challenge your perspectives and develop the skills to lead with confidence.

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