The course aims to equip learners with the strategic tools and insights needed to craft effective marketing strategies and gain competitive advantages in the modern business environment.
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Our S.E.P programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyse economic growth—accessible entirely through our dynamic online platform.
The Special Executive Programme offers you the flexibility to select from a range of carefully designed, executive-level modules, enabling you to create a curriculum that directly supports your career development. Each module is a short, intensive course that focuses on high-impact, practical knowledge designed to fit around your professional commitments.
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Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.
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This programme is a modular version of a Master's Programme, offering in-depth coverage of key subject areas in a concise and focused format.
Upon completing each module, you will earn a CPD Accredited Certificate, recognized internationally, demonstrating your expertise and commitment to ongoing professional development.
This course provides an in-depth understanding of marketing management, focusing on competitive strategies like Porter’s generic strategies, core competencies, and market dominance. Students will explore marketing tactics such as pricing, promotion, and distribution, along with how strategic vision, mission, and corporate culture shape business success. The course also covers market segmentation, targeting strategies, and customer relationship marketing.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:
This module provides the most critical information about the study course and assignment submission.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Marketing Management introduces students to key strategic concepts that drive marketing success. It covers comparative strategies like Porter’s models, market dominance techniques, and contemporary marketing tactics for pricing, promotion, and distribution. Students will gain a comprehensive understanding of how to craft and implement effective marketing strategies that align with corporate goals.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This course provides an in-depth understanding of marketing management, focusing on competitive strategies like Porter’s generic strategies, core competencies, and market dominance. Students will explore marketing tactics such as pricing, promotion, and distribution, along with how strategic vision, mission, and corporate culture shape business success. The course also covers market segmentation, targeting strategies, and customer relationship marketing.
The course begins with an overview of comparative marketing strategies, including Porter’s generic strategies and competitive advantage frameworks. Students will learn about contemporary marketing tactics and how these are applied in today’s business environment. Additionally, the course delves into the strategic vision and mission of corporations, the strategic marketing process, and segmenting and targeting strategies. Learners will analyze strategic positioning tools such as the Ansoff Matrix and Bowman’s Strategic Clock, and the role of strategic marketing in achieving organizational goals.
After the successful completion of this course, you will be able to:
Comparative Strategies for Marketing:
⦁ Porter’s generic strategies and their applications in business.
⦁ The concept of Core Competencies and their role in shaping a company's competitive advantage.
⦁ Various Competitive Advantage Strategies used by organizations to gain an edge in the market.
⦁ The General Electric Model and its application in strategic planning, as well as the Shell Directional Policy Matrix and its significance in decision-making.
⦁ Companies employ market dominance strategies to establish a strong market presence.
⦁ Effectiveness of Market Defence Strategies used by businesses to protect their market position against competitors.
Contemporary Marketing Tactics:
⦁ Understanding marketing tactics and operational plan.
⦁ Marketing tactics for current world.
⦁ Various tactics for pricing, product, promotion and distribution.
⦁ Dealer loaders.
⦁ Point of sale marketing.
⦁ Trade credit.
Strategic Vision and Mission of Corporate Culture:
⦁ What is a vision statement?
⦁ What is a mission statement?
⦁ The difference between vision and mission statement.
⦁ How leadership and organisational culture influence vision and mission.
⦁ The concept of later thinking.
⦁ The theories and barriers to innovation.
Strategic Marketing Insight:
⦁ The core principles underlying the strategic marketing process.
⦁ Identify and describe the key stages involved in strategic marketing.
⦁ The essential steps involved in conducting a comprehensive situation analysis for strategic marketing.
⦁ Classify and analyze the components of the Five C analysis framework used in strategic marketing.
⦁ The sequential steps necessary for formulating effective marketing strategies.
⦁ The fundamental components and elements encompassing the marketing mix.
⦁ Explore and analyze the various factors that influence the dynamics of marketing strategy relationships.
Segmenting and Targeting Strategies:
⦁ Define and recognize various marketing techniques.
⦁ Formulate clear and measurable marketing objectives and strategies.
⦁ Describe the concepts of marketing segmentation and targeting.
⦁ Identify and categorize different market segments.
⦁ Explain the process of profiling markets.
⦁ Develop skills to strategically position products or services within segmented markets.
Segmenting and Targeting Strategies:
⦁ Understand the core principles of relationship marketing.
⦁ Analyse various direct response marketing strategies.
⦁ Understanding between offensive and defensive marketing strategies.
⦁ Understanding effective customer retention strategies.
⦁ Learn to calculate and interpret customer lifetime value.
⦁ Explore the concept of personalized marketing.
Strategic Positioning in Business Environment:
⦁ Articulating the concept of strategic positioning.
⦁ Outline and discuss the sequential steps involved in strategic positioning.
⦁ Interpret the Ansoff Matrix as a tool for strategic positioning.
⦁ Understanding Bowman’s Strategic Clock model.
⦁ Understanding a wide range of strategic options available to organizations.
⦁ Define the concept of the product life cycle and explain its goals.
Concept of strategic marketing:
⦁ Define strategic marketing and explain its significance in the business context.
⦁ Identify and describe the phases involved in the strategic marketing process.
⦁ Understand the importance of developing a robust marketing strategy for businesses.
⦁ Explain the role of strategic marketing in achieving organizational goals and competitive advantage.
⦁ Describe the key principles that guide effective strategic marketing efforts.
⦁ Outline the objectives that a well-crafted marketing strategy aims to achieve.
⦁ Break down the stages of developing and implementing a comprehensive marketing strategy.
This module provides the most critical information about the study course and assignment submission.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Marketing Management introduces students to key strategic concepts that drive marketing success. It covers comparative strategies like Porter’s models, market dominance techniques, and contemporary marketing tactics for pricing, promotion, and distribution. Students will gain a comprehensive understanding of how to craft and implement effective marketing strategies that align with corporate goals.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:
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