Explore various event types, including hallmark and mega events, and their roles in the tourism and hospitality industry. Learn how to plan and organize events by setting objectives, creating budgets, and managing logistics. Develop effective marketing and promotion strategies to reach target audiences. Evaluate event success through post-event assessments and address risk management and ethical challenges in the industry.
After the successful completion of this course, you will be able to:
Events and its Different Types
- What is event management?
- Importance of Event management.
- Important Skills for Event manager.
- How small, large, hallmark and mega events are classified and their Characteristics.
- Classification of events by type.
- Characteristics of Various Events within the Tourism and Hospitality Industry
- Impact of External Influences on the Development of the Meetings, Incentives, Conferences & Exhibitions (MICE) Sector
- Assess the relationships between the tourism, hospitality and events management industries.
Planning and Organizing Events
- The needs and expectations of event stakeholders
- Developing event objectives and goals
- Developing event budgets and timelines
- Selecting and booking event venues and vendors
- Creating event schedules and production plans
- Managing event logistics.
Marketing and Promoting Events
- The importance of marketing communications for different types of events and the importance of sponsorship.
- The target audience and their needs and interests.
- Developing event branding and messaging.
- Creating marketing and promotional materials.
- Identifying and using appropriate marketing channels.
- Measuring and analyzing marketing and promotional efforts.
- Marketing Trends.
Executing and Evaluating Events:
- Managing event operations, including event setup, staffing, and execution.
- Addressing unexpected challenges and changes during the event.
- Managing event safety and security.
- Importance of Event Evaluation.
- Conducting post-event evaluations.
- Developing recommendations for future events based on evaluation findings.
Risk Management and Ethical Considerations in Event Management:
- Risk management in event management.
- Ethical considerations in event management.
- Discuss legal issues in event management.
- Current technology trends for events management.
- Virtual Events.
- Evaluate the range of impacts that events can have on tourism destinations.
- Recommend measures to increase the positive impacts of events on tourism destinations
- Recommend measures to reduce the negative impacts of events on tourism destinations.
