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Special Executive Programme In Current Issues In Marketing in London 2024
Discount Icon £ 220 per month | Total £ 440
Get up to 45% scholarship when you enrol today.
Offer expires in 31 days

Education designed for impact

Our S.E.P programme is committed to shaping leaders ready to tackle the world's intricate challenges and catalyse economic growth—accessible entirely through our dynamic online platform.

How It Works:

  1. Select Your Preferred Modules (Craft your own Curriculum)
  2. Earn a CPD Certificate for each module completed
  3. Upgrade to a Full Master's Degree without any additional coursework but at an additional fee

What is the Special Executive Programme (S.E.P)?

The Special Executive Programme offers you the flexibility to select from a range of carefully designed, executive-level modules, enabling you to create a curriculum that directly supports your career development. Each module is a short, intensive course that focuses on high-impact, practical knowledge designed to fit around your professional commitments.

Steps to crafting your own curriculum

1.) Choose any six modules that align with your professional goals and interests.
Each module is carefully crafted to deliver high-impact learning and is tailored for executive-level professionals.

2.) Upon completing each module, you'll receive a CPD Accredited Certificate, demonstrating your mastery in the specific subject.
These certificates are recognized globally, enhancing your credentials as you advance your career.

3.) After completing at least five modules, you can upgrade your qualifications to a full Master’s Degree without any additional coursework at any of our prestigious affiliate universities in Europe or the USA.

For more information, you can book an INFORMATION SESSION HERE

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who Enrols?

This programme is ideal for the High-Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

True greatness is within your grasp

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Leadership

Learn to drive change and build a robust leadership pipeline at the SEMP.

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Strategy

Leverage organisational resources to set your company apart and drive innovation for business performance.

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Innovation

Learn how to design and implement innovation strategies for the future.

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Growth

Learn growth strategies and marketing techniques to promote businesses.

Engage in a Pioneering Online Experience

Executive Development from Anywhere for Global Visionaries

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Certificate

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Case Studies

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Network with
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Study Materials

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24 hours Access to Lectures

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24 hours Support

Embark on a transformative learning journey from anywhere in the world

Equip yourself with cutting-edge techniques and insights from our expert faculty and industry leaders, accessible through our interactive online platform.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.

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Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

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Discover different stages of team development and leadership styles needed to move them toward success.

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Your employees gain practical insights from industry-wide leaders about team development.

Business Law

Looking to improve you and your staff members' knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.

Health & Psychology

Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that's why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.

Sales and marketing

Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.

Who Enrols in the Online SEMP?

Frequently Asked Questions

Start Your Online Learning Journey

Secure Your Place in the SEP (Upgradeable) Programme Today.

Exploring your options? Learn more about the programme

Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.

Upon completing each module, you'll earn a CPD Accredited Certificate, recognized globally. These certificates not only enhance your professional credentials but also showcase your mastery in specific industry domains. Based on the completed assignment each module is a 20-credit module.

After completing a minimum of five modules, you can upgrade your qualification to a full Master's Degree with one of our renowned affiliate universities in Europe or the USA.

If you complete six modules, you'll have a direct pathway to earning your Master's Degree without additional coursework. Alternatively, if you choose five modules, you'll only need to complete a Graduation Project to achieve your degree.

If you have more questions, you can first go through the information on what it means to learn with MSBM and our study contract.

You can also BOOK AN INFORMATION SESSION HERE.

Education designed for immediate impact

Collaborate with ambitious professionals, develop your perspective and engage with a global business network.

Flexible and Concise

The S.E.P. is delivered online through a series of intensive short modules, allowing professionals to fit learning into their busy schedules without the long-term commitment of a traditional Master's programme.

Practical Relevance

Designed to deliver cutting-edge strategies and frameworks that you can apply to real-world challenges. You’ll gain valuable insights that enhance your decision-making and leadership skills, boosting your career trajectory.

Career-Enhancing

Crafted to advance your professional development by delivering the latest industry-relevant knowledge. Whether you’re aiming for a promotion, transitioning into a new role, or simply sharpening your leadership abilities.

Comprehensive Modular Education

This programme is a modular version of a Master's Programme, offering in-depth coverage of key subject areas in a concise and focused format.

Globally Recognized Certification

Upon completing each module, you will earn a CPD Accredited Certificate, recognized internationally, demonstrating your expertise and commitment to ongoing professional development.

Craft your own curriculum
Craft your own curriculum
Choose any five or six modules that align with your current career goals and interests. Each module is designed to be delivered in a short, intensive format, ensuring you can quickly gain the skills you need without a long-term time commitment. Assessment is Assignment based.
Earn a CPD Accredited Certificate
Earn a CPD Accredited Certificate
Upon completing each module, you'll earn a *CPD Accredited Certificate*, recognized globally. These certificates not only enhance your professional credentials but also showcase your mastery in specific industry domains. Based on the completed assignment each module is a 20-credit module.
Upgrade to a full Master's Degree
Upgrade to a full Master's Degree
After completing a minimum of five modules, you can upgrade your qualification to a full Master’s Degree with one of our renowned affiliate universities in Europe or the USA.

If you complete six modules, you’ll have a direct pathway to earning your Master’s Degree without additional coursework. Alternatively, if you choose five modules, you’ll only need to complete a Graduation Project to achieve your degree.

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Learn more about the programme

This course explores the complexities of consumer interactions, culture-based attitudes, and global marketing trends. Students will learn about international marketing challenges, global branding strategies, and the impact of cultural dynamics on marketing decisions.

 

Through a focus on cross-cultural marketing, globalization, and consumer behavior, students will explore the key issues shaping modern marketing. The course covers essential topics such as market entry strategies, brand piracy protection, pricing models, and the selection of international distribution channels. Special attention is given to the influence of cultural factors on consumer preferences and marketing strategies across different regions.

After the successful completion of the course, the student will be able to learn:

  • Elements of consumer, Interactions, mindset and behaviours
  • Culture influences on consumer needs
  • Culture-based attitudes towards action, Universal vs specific perspectives
  • Cross-cultural applicability of consumer behaviour concepts
  • Ethnicity as identity
  • Localization and globalization of consumer, Global consumer culture
  • International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
  • Exporting product policy considerations
  • Essentials of a global brand, Global branding Strategies
  • Brand Piracy and protection strategies
  • Packaging product for the international market
  • Local and international marketing environment
  • The market research process, Preparing the questionnaire and sampling procedure
  • Bases of segmentation and segmentation process, Creating customer segments, Profiling
  • International product and service policies; Adaptation or Standardization
  • Factors influencing service Standardization, Product and service quality dimension
  • What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
  • Setting international prices, Pricing Strategies, Cultural dimensions of price
  • Choosing international distribution channels, Market coverage strategies
  • Market entry strategies, International Strategic Alliances
  • Identify Target Audience
  • Designing the communication message, AIDAS model of effective communication
  • Advertisement evaluation, Media types profiling
  • Push vs. pull promotional strategies

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • OFFICIAL TITLE PAGE

    Downloadable material to advance your understanding of this module.

This course addresses critical topics in contemporary marketing, emphasizing the intersection of consumer behavior, cultural identity, and global marketing strategies. Students will delve into the effects of globalization on branding, pricing, and market entry, as well as the challenges posed by international trade barriers and cultural differences. A blend of theory and case studies ensures a practical understanding of these global marketing issues.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • Current Issues in Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:

  • Global Marketing Manager
  • International Brand Strategist
  • Consumer Insights Analyst
  • Marketing Research Specialist
  • Cultural Marketing Consultant
  • Product Marketing Manager
  • International Trade Analyst
  • Advertising Campaign Manager
  • Pricing Strategy Analyst
  • Market Entry Consultant

Boost your credibility and advance your knowledge, role and career.

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Tuition

45% Scholarship

£ 800 £ 440

Get 45% scholarship when you enrol today. Offer expires in 31 days

SEMP Online Sample Certificate

Get Your Course Certificate
Get Your Course Certificate
You will receive a highly valued digital certificate at the end of each course.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
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Internationally-renowned faculty. An exceptional student cohort. Challenge your perspectives and develop the skills to lead with confidence.

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