Professional Certificate Course in Understanding Marketing Data in London 2024

 

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Average Completion Time
2 Weeks
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Accreditation
3 CPD Hours
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Level
Advanced
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Start Time
Anytime
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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Understanding Marketing Data in London 2024
Discount Icon £ 70 £ 39
Limited time offer.

In today's data-driven world, marketing data is essential for effective decision-making and strategic planning. This course delves deep into the various sources of marketing data, data mining techniques, data privacy regulations, online data collection methods, and the implementation of Electronic Customer Relationship Management (ECRM) systems.

After the successful completion of the course, you will be able to learn about the following,

  • Identify various sources of marketing data and comprehend the components of data strategy.
  • Analyze data mining techniques and recognize data privacy issues, particularly within the UK or EU regulations.
  • Evaluate online data collection methods and the implementation of Electronic Customer Relationship Management (ECRM) systems.
  • Implement data cleansing techniques to ensure the accuracy and reliability of marketing data.
  • Integrate analytics tools and methodologies to derive actionable insights from marketing data.
  • Explore the concept of social identity and its significance in marketing strategies.
  • Examine the concept of a business's digital footprint and its impact on online presence and branding.
  • Understand the concept of technographics and its application in targeting specific consumer segments based on technology usage.


This course on Understanding Marketing Data equips participants with essential skills to navigate the intricacies of marketing data. Covering topics such as identifying sources of marketing data, understanding data strategy components, analyzing data mining techniques, recognizing data privacy issues within UK or EU regulations, evaluating online data collection methods, implementing ECRM systems, applying data cleansing techniques, integrating analytics tools, and exploring concepts like social identity, digital footprint, and technographics, this course provides a holistic understanding of marketing data and its applications in strategic decision-making processes.

 

 

 
 
 

The Understanding Marketing Data course equips participants with essential skills and knowledge to navigate the complex landscape of marketing data. This course is ideal for professionals seeking to enhance their proficiency in leveraging marketing data to drive business growth and innovation.

  • Course Structure and Assessment Guidelines

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  • Interacting with Lectures/Learning Components

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  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Data Strategy Analyst
  • Data Privacy Specialist
  • ECRM Implementation Manager
  • Data Cleansing Consultant
  • Analytics Integration Specialist
  • Social Identity Strategist
  • Digital Branding Manager
  • Technographics Analyst
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What you will get:
  • Access to this course.
  • Access to library.
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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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