Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

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Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Strategic Planning and Analysis in Tourism

This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a comprehensive overview of strategic concepts in tourism. Participants will explore levels of strategic planning, stakeholder engagement theories, marketing evaluation, trends, and ethical considerations. The course offers a nuanced understanding of corporate social responsibility and cultural change within the dynamic tourism industry.

After the successful completion of the course, you will be able to learn about the following:

Strategic Planning in Tourism and Hospitality – Concept, levels,
Stakeholder Engagement, Theory, analysis, and types
Evaluation of Marketing and Promotional Campaigns
Marketing trends
Corporate Social Responsibility
Business Ethics in Tourism
Cultural Change In The Tourism Industry
Socially Responsible Tourism

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

Tourism Managers and Executives
Hospitality Industry Professionals
Marketing and Promotion Specialists
Destination Management Professionals
Tourism Policy Analysts
Business Development Specialists
Travel Agency Owners and Staff
Academic Researchers in Tourism
Cultural and Social Responsibility Advocates

Course Modules

This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a thorough exploration of strategic concepts crucial for effective tourism management. Participants will gain insights into the levels of strategic planning, engage with stakeholder theories and analysis, and evaluate marketing campaigns, keeping abreast of the latest trends. The course delves into ethical considerations, emphasizing corporate social responsibility in tourism, business ethics, and the cultural dynamics that drive change in the industry. As a result, learners will emerge with a comprehensive skill set, ready to navigate the complexities of strategic planning and analysis in the ever-evolving landscape of the tourism sector.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Strategic Planning and Analysis in Tourism

Self-paced pre-recorded learning content on this topic.
Strategic Planning and Analysis in Tourism

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

After the successful completion of the course, you will be able to learn about the following:

Strategic Planning in Tourism and Hospitality – Concept, levels,
Stakeholder Engagement, Theory, analysis, and types
Evaluation of Marketing and Promotional Campaigns
Marketing trends
Corporate Social Responsibility
Business Ethics in Tourism
Cultural Change In The Tourism Industry
Socially Responsible Tourism

This Professional Certificate Course in Strategic Planning and Analysis in Tourism offers a comprehensive understanding of strategic principles in the tourism sector. Participants will delve into the concept and levels of strategic planning, exploring stakeholder engagement theories and analysis, diverse types of marketing evaluation, and emerging trends. The course also covers crucial aspects such as corporate social responsibility, business ethics in tourism, and the cultural dynamics influencing change in the tourism industry.

Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Strategic Planning and Analysis in Tourism

Self-paced pre-recorded learning content on this topic.
Strategic Planning and Analysis in Tourism

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Tourism Managers and Executives
Hospitality Industry Professionals
Marketing and Promotion Specialists
Destination Management Professionals
Tourism Policy Analysts
Business Development Specialists
Travel Agency Owners and Staff
Academic Researchers in Tourism
Cultural and Social Responsibility Advocates

Single Course Purchase

(Buy Lifetime Access)

£ 44 ^{£ 78}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

£50 /month

(Billed annually at £600)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

£150 /month

(Billed annually at £1,800)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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