Professional Certificate Course in Programmatic Advertising in London 2024

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Average Completion Time

2 Weeks

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Accreditation

3 CPD Hours

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Level

Advanced

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Start Time

Anytime

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Programmatic Advertising in London 2024
Discount Icon £ 47 £ 26
Limited time offer.

The course aims to empower participants with the ability to identify and classify various types of programmatic transactions. Participants will explore methods for monitoring, controlling, and tracking programmatic advertising campaigns, ensuring optimal performance and return on investment. Additionally, the course will guide participants in differentiating programmatic advertising from traditional ad-buying methods, laying the groundwork for a paradigm shift in advertising strategies.


After the successful completion of the course, you will be able to learn about the following,

  • Define programmatic advertising and explain its role in digital marketing.
  • Compare programmatic advertising with real-time bidding and evaluate the advantages and limitations of each approach.
  • Identify and classify the different types of programmatic transactions.
  • Analyze and apply methods for monitoring, controlling, and tracking programmatic advertising campaigns.
  • Differentiate programmatic advertising from traditional ad-buying methods.
  • Categorize the different types of programmatic advertising.
  • Evaluate the key metrics used in programmatic advertising.
  • Select appropriate tools and platforms for creating and managing programmatic advertising campaigns.
  • Assess the legal and ethical considerations that apply to programmatic advertising.
  • Develop effective programmatic ads.
  • Collaborate effectively with other stakeholders in programmatic advertising campaigns.
  • Explore the current trends and future directions of programmatic advertising.


This course aims to establish a solid foundation by defining programmatic advertising and elucidating its pivotal role in the digital marketing ecosystem. Participants will delve into the intricacies of programmatic advertising, gaining a deep understanding of how it shapes and influences modern marketing strategies.

Embark on a comprehensive journey into the realm of programmatic advertising, designed to equip professionals with the skills and knowledge necessary for success in the dynamic digital marketing landscape.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Programmatic advertising

    Self-paced pre-recorded learning content on this topic.

  • Programmatic Advertising

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Programmatic Advertising Specialist
  • Real-Time Bidding Analyst
  • Programmatic Campaign Manager
  • Transaction Types Analyst
  • Metrics Evaluation Expert
  • AdTech Tools and Platforms Specialist
  • Ethics and Compliance Officer - Programmatic Advertising
  • Programmatic Advertising Creative Developer
  • Collaboration Coordinator - Programmatic Campaigns
  • Programmatic Trends Analyst

£ 26 £ 47

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Exclusive access to our professional community

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Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

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Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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