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June 29, 2022
Course Pass Rate
We are a world class business school located in the heart of London, Dubai, Muscat and Lagos.
We are one of the fastest growing private business schools in London, with a stylish blended
learning model that is both online and on campus.
Gain an International Postgraduate Diploma which is recognized and accepted worldwide.
Get as much as 50% scholarship.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
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Aim of the Programme:
Digital Marketing impacts directly on the growth and advancement of most modern organizations and is a much-sought-after qualification. The MSBM Postgraduate Diploma in Digital Marketing is a one-year specialized Programme that enables students to develop an advanced understanding of concepts, approaches and tools relevant to the field of Digital Marketing in the 21st Century.
This program consists of 6 compulsory units which are equal to a total of 120 credits.
Delivering the Qualifications
The course is delivered fully online as pre-recorded Lectures. However, while the course is self-paced and 100% online, its guided learning is facilitated by subject-matter experts from academia and practice. It is designed to accommodate both busy professionals with tight schedules and individuals with flexible schedules. Therefore the modules and learning materials are available around the clock and completely asynchronous.
Assessment and Verification
All units within the International Postgraduate Diploma Programmes are assessed by MSBM and verified by OTHM. To achieve a ‘pass’ a learner must have successfully displayed an excellent understanding of the learning outcomes and fulfilled all the assessment criteria.
Students who successfully complete the course will receive an OTHM International Post Graduate Diploma (Level 7) Certificate.
The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.
This unit aims to provide candidates with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organization, together with key factors involved with the implementation, measurement, and evaluation of successful campaigns
This unit aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organizations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories and techniques of research and consumer behaviour, and their application to marketing communications.
The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report.
The Search Marketing: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.
The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.
A learner must fulfill at least one of the following criteria to be allowed entry to the qualification: