International Postgraduate Diploma in Digital Marketing (Level 7) in London 2024

Module Aim

The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report.

Learning Outcomes

• Be able to formulate a research proposal relating to strategic business development
• Be able to use different research methodologies to gather sufficient and valid data
• Be able to present research findings in an appropriate format for a target audience
• Be able to evaluate own skills while undertaking research

• Research Philosophy And Principles

  Self-paced pre-recorded learning content on this topic.

• Choosing A Research Topic

  Self-paced pre-recorded learning content on this topic.

• Research Strategy And Design

  Self-paced pre-recorded learning content on this topic.

• Research Proposals

  Self-paced pre-recorded learning content on this topic.

• Searching And Reviewing The Literature

   

• Critique And Argument In Research

  Self-paced pre-recorded learning content on this topic.

• Developing A Conceptual Framework

  Self-paced pre-recorded learning content on this topic.

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Writing Up

  Self-paced pre-recorded learning content on this topic.

Module Aim

The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.

Learning Outcomes

• To develop the understanding of a digital marketing plan; to make SWOT analysis; to define a target group and to get introduced to various digital channels,
• Comprehensive understanding of the role of marketing communications in achieving organizational objectives
• To understand how to integrate different digital media and create marketing content;
• To get a basic knowledge of Google Analytics for measuring the effects of digital marketing and getting an insight into future trends that will affect the future development of digital marketing.

• Digital Display Advertising

  Self-paced pre-recorded learning content on this topic.

Module Aim

This unit aims to provide candidates with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organization, together with key factors involved with the implementation, measurement, and evaluation of successful campaigns

Learning Outcomes

• Ability to appraise different digital planning approached and marketing environmental factors that influence online marketing activity
• Review similarities and differences between digital and traditional marketing concept and applications
• Discuss key stages in online development using relevant business models
• Analyze the ways in which the internet has affected marketing mix elements and how organizations employ them creatively in the digital environment
• Ability to apply relevant tools and concepts to design measure and monitor an online digital marketing plan

Module Aim

This unit aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organizations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories and techniques of research and consumer behaviour, and their application to marketing communications.

Learning Outcomes

• Be able to explain the role of the marketing plan and communications plan within the context of the organization’s strategy and culture
• Be able to describe the marketing planning process and the links between each stage of the process
• Be able to outline the principles of marketing research, how data can be obtained through both primary and secondary methods
• Be able to recommend suitable methods to influence the relationships an organization has with its customers. Any marketing channel partners and other stakeholders using marketing communications

Module Aim

The Search Marketing: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

Learning Outcomes

• Understanding of the key concepts and terminology used within the field of SEO
• Understanding and insight to build and maintain an effective SEO strategy.
• Delegates would learn about the range of specialist tools that are available to help common search engines find, view and rate websites.
• Understanding of the concept of ranking and be able to perform a range of off-page optimization activities to improve your site ranking and positioning, such as link building
• Awareness of data protection and privacy issues associated with SEO.

Module Aim

The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.

Learning Outcomes

• Understand how to analyze an organization’s current and future external environment Understand how to analyze an organization’s current and future internal environment
• Planning and analyzing relevant information to recommend and inform strategic decision making
• Develop a strategic marketing plan to realize organizational objectives
• Implementation and control Manage resources to deliver the strategic marketing plan
• Monitor, measure and adapt the marketing plan for continuous improvement

• Culture, Mindsets And Behaviour

  Self-paced pre-recorded learning content on this topic.

• Cross-Cultural Consumer Behavior

  Self-paced pre-recorded learning content on this topic.

• Global vs Local Consumerism

  Self-paced pre-recorded learning content on this topic.

• Convergence Of Marketing Environments

  Self-paced pre-recorded learning content on this topic.

• Cross-Cultural Market Research

  Self-paced pre-recorded learning content on this topic.

• Buyer Behaviour And Targeting

  Self-paced pre-recorded learning content on this topic.

• Global vs Local Consumerism II

  Self-paced pre-recorded learning content on this topic.

• International Pricing

  Self-paced pre-recorded learning content on this topic.

• Distribution, Sales Promotion And Market Entry Strategy

  Self-paced pre-recorded learning content on this topic.

• International Marketing Communications And Buyer Behaviour

  Self-paced pre-recorded learning content on this topic.

• Improving International Marketing Communications And Promotions

  Self-paced pre-recorded learning content on this topic.

• Critical Reflection Of Key Issues In International Marketing Strategy

  Self-paced pre-recorded learning content on this topic.