The aim of this unit is to develop learners’ understanding of evaluating the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing Principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.

• Fundamental Concepts in Marketing

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• Understanding the Marketing Mix

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• Understanding the Extended P’s and C’s of Marketing

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• Understanding the External and Internal Environments for Designing the Marketing Plan

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• Marketing Plan and Strategy

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• Contemporary Issues and Principles of Marketing

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This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develops your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.

• Technology and Consumer Behaviour

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• Understanding Consumer Decision Making Dynamics And Risks

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• Understanding Consumer Decision Making Behaviour

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• Understanding Customer Relationship Management Part 1

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• Understanding Customer Relationship Management Part 2

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• Understanding Marketing Research Process

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• Understanding the Customer Insights in Different contexts

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• Consumer Behaviour In Different Organisational Contexts

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• Managing Customer Experience

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• Managing Customer Experience Communication

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• Factors Influencing Consumer Decision Making Behaviour

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• Consumer Behavior Models And Theories

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This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

• Digital Marketing Tools

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• Understanding Macro Environment In Digital Marketing Context

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• Engaging Customers in Digital Marketing

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• Understanding E-Commerce Infrastructure Elements

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• Digital Marketing Technologies

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• Integration Of Digital & Offline Marketing Concepts & Applications

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• Managing Customer Interactions in Digital Marketing

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• Building Consumer Brand Relationship

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• Understanding E-commerce Models and Sales Automation

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• Understanding Marketing Data

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• Digital Promotion Dimensions And Strategies

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• Understanding The Digital Marketing And Communication Platforms

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• Interactive Digital Marketing

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• Dynamics of a Digital Marketing Environment

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The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.

• Strategic Positioning In Business Environment

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• Comparative Strategies For Marketing

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• Contemporary Marketing Tactics

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• Segmenting and Targeting Techniques

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• Relationship Marketing Strategies

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• Overview of the Strategic Marketing Process

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This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you to devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

• Fundamentals of Branding

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• Understanding Brand Identity, Personality And Positioning

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• Understanding Brand Image And Perception From A Cultural And Social Perspective

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• Essential Concepts in Brand Management

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• Corporate Reputation & Brand Launch Process

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• Strategic Brand Management

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• Strategic Brand Development

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• Concepts in Digital Branding

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The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.

• Research Philosophy And Principles

   

• VIDEO - Overview of the Research Onion

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• Choosing A Research Topic

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• Research Strategy And Design

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• Research Proposals

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• Searching And Reviewing The Literature

   

• VIDEO - How to write a Literature Review

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• Critique And Argument In Research

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• Developing A Conceptual Framework

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• PDF - How to create a Conceptual Framework

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• Research Ethics

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• Research Methods I

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• PDF - How Observation is Used As a Research Method

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• Research Methods II

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• Data Analysis

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• Writing Up

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• QUIZ - Advanced Business Research Methods

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