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MSc in Strategic Marketing - Advance Entry (level 7) in London 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,882+ reviews | 660,000+ learners

£ 2,800 /month
interest-free*

Payments

3 months

Total tuition

£ 8,400

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Duration

12 Months

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Pedagogy

Online

MSc in Strategic Marketing - Advance Entry (level 7) in London 2024
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Learn more about the programme

Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months
MA in Strategic Marketing (TopUp) -                   3- 6 Months

Credits: 180 Credits

MSc in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. 
Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The MSc in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

The MSc in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600
Guided Learning Hours (GLH) for the completed qualification and a research dissertation administered by the University of Chichester.  

Modules (120 Credits):
  1. Contemporary Issues and Principles of Marketing
  2. Consumer Behaviour and Market Communications
  3. Digital and Social Media Marketing
  4. Contemporary Challenges and Strategic Marketing
  5. Strategic Brand Management
  6. Marketing Research Project
Dissertation (60 Credits):

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages

    Downloadable material to advance your understanding of this module.

The aim of this unit is to develop learners’ understanding of evaluating the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing Principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understand the Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended P’s and C’s of Marketing

    Self-paced pre-recorded learning content on this topic.

  • External And Internal Environment For Marketing Planning

    Self-paced pre-recorded learning content on this topic.

  • Marketing Planning And Strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategizing for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develops your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.

  • Technology and Consumer Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Understanding Consumer Decision Making Dynamics And Risks

    Self-paced pre-recorded learning content on this topic.

  • Understanding Consumer Decision Making Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Understanding Customer Relationship Management Part 1

    Self-paced pre-recorded learning content on this topic.

  • Understanding Customer Relationship Management Part 2

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Research Process

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Customer Insights in Different contexts

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behaviour In Different Organisational Contexts

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Experience

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Experience Communication

    Self-paced pre-recorded learning content on this topic.

  • Factors Influencing Consumer Decision Making Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behavior Models And Theories

    Self-paced pre-recorded learning content on this topic.

This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

  • Digital Marketing Tools

    Self-paced pre-recorded learning content on this topic.

  • Understanding Macro Environment In Digital Marketing Context

    Self-paced pre-recorded learning content on this topic.

  • Engaging Customers in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-Commerce Infrastructure Elements

    Self-paced pre-recorded learning content on this topic.

  • Digital Marketing Technologies

    Self-paced pre-recorded learning content on this topic.

  • Integration Of Digital & Offline Marketing Concepts & Applications

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Interactions in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Building Consumer Brand Relationship

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-commerce Models and Sales Automation

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Digital Promotion Dimensions And Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Digital Marketing And Communication Platforms

    Self-paced pre-recorded learning content on this topic.

  • Interactive Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of a Digital Marketing Environment

    Self-paced pre-recorded learning content on this topic.

The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.

  • Strategic Positioning In Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Comparative Strategies For Marketing

    Self-paced pre-recorded learning content on this topic.

  • Contemporary Marketing Tactics

    Self-paced pre-recorded learning content on this topic.

  • Segmenting and Targeting Techniques

    Self-paced pre-recorded learning content on this topic.

  • Relationship Marketing Strategies

    Self-paced pre-recorded learning content on this topic.

  • Overview of the Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you to devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • Understanding Brand Identity, Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Understanding Brand Image And Perception From A Cultural And Social Perspective

    Self-paced pre-recorded learning content on this topic.

  • Essential Concepts in Brand Management

    Self-paced pre-recorded learning content on this topic.

  • Corporate Reputation & Brand Launch Process

    Self-paced pre-recorded learning content on this topic.

  • Strategic Brand Management

    Self-paced pre-recorded learning content on this topic.

  • Strategic Brand Development

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.

  • Research Philosophy And Principles

     

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Choosing A Research Topic

    Self-paced pre-recorded learning content on this topic.

  • Research Strategy And Design

    Self-paced pre-recorded learning content on this topic.

  • Research Proposals

    Self-paced pre-recorded learning content on this topic.

  • Searching And Reviewing The Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Critique And Argument In Research

    Self-paced pre-recorded learning content on this topic.

  • Developing A Conceptual Framework

    Self-paced pre-recorded learning content on this topic.

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Writing Up

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Business Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

University Top-up

On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module.

(The course tuition fee listed above includes the top-up fee)


University Progression

Click here to see University routes and fee information for progression.

For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma

       OR

  • Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis)

Workshops are conducted by live webinars for all students.

There is no Visa requirement for this programme.

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How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

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7

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