MBA - International Marketing
The Master of Business Administration (MBA) - International Marketing is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: - 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online/on-campus by our partner university with a study of 30 ECTS: 4 - 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The aim of the International Marketing course is to provide students with a comprehensive understanding of the theories, practices, and strategies involved in marketing goods and services across international borders. The objective is to equip students with the skills and knowledge necessary to analyze and navigate complex global markets and to develop successful marketing campaigns that can effectively reach and engage international customers.
The content of the qualification is focused on the following:
- Introduction to International Marketing.
- The International Environment and Globalization.
- International Marketing Research.
- International Trade Agreements and Regulations.
- Global Brand Management.
- Emerging Markets and International Business Development.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
University Progression
This course will enable the student to progress to a full Master's degree with our partner University by enrolling on the second stage of the programme.
Stage 2:
This stage is delivered online by our partner university with the following modules of 30 ECTS:
- Strategic Management
- Business Ethics and Corporate Governance
- Operations and Information Management
- Sales, Pricing and Brand Management
- Consumer Behaviour and Research
Entry Requirements
For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:
- Completed undergraduate degree with 180 ECTS.
- Your degree must be from a state or state-recognised higher education institution/university.
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree.
- Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after the completion of your undergraduate studies.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required.
English Language Skills:
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
- Take the online test in just 45 to 60 minutes
- Receive your certified results within 2 days
- Save valuable money and time
We also accept the following English language skills certificates:
- TOEFL (minimum 80 points) or
- IELTS (minimum Level 6) or
- Cambridge Certificate (minimum Grade B)
Course Modules
This module provides the most critical information about the study course and assignment submission.
In today's society, employees are considered a company's most valuable asset. A crucial responsibility of Leadership is to enhance the knowledge, expertise, and skills of employees. Effective Leadership is vital for the continued success of a company in the face of growing competition. This course offers competencies of modern, knowledge-based organisational Leadership through central questions of leadership theory and its practical application, with an emphasis on strategic management and change processes.
Innovation and Entrepreneurship aim to teach students the principles, practices and mindset of creating new ventures and bringing new ideas to Market, and to prepare students to identify and evaluate opportunities for new businesses and develop a plan to bring them to fruition.
International marketing aims to develop a comprehensive understanding of the international business environment and the strategies and tactics used to sell products and services in a global marketplace successfully. This includes understanding cultural and economic differences, analysing global market trends and opportunities, developing effective marketing mix strategies, and adapting to different legal and regulatory frameworks. International marketing also enables businesses to identify new markets and customer segments, and to build and maintain successful relationships with global partners and stakeholders.
This module is developed to provide an understanding of the basic principles and concepts of micro and macroeconomic theory and their applications in the field of management. It provides the tools and techniques of economic analysis commonly used in decision-making by managers. It develops the ability to analyse and solve economic problems firms and organisations face.
The module on performance measurement aims to provide learners with the knowledge and skills necessary to understand and implement performance measurement systems in organisations. This includes understanding the different types of performance measures and metrics, identifying key performance indicators, selecting appropriate measures and metrics, and developing effective performance measurement systems.
Corporate Finance aims to t
Workshops
Workshops are conducted through live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.
