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International Postgraduate Diploma in Digital Marketing (Level 7) in London 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,787+ reviews | 660,000+ learners

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Duration

9 Months

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Pedagogy

Online

£ 1,375 /month
interest-free*

Payments

2 months

Total tuition

£ 2,750

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Completion Rate

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Submission Rate

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International Postgraduate Diploma in Digital Marketing (Level 7) in London 2024
Discount Icon £ 1,375 per month | Total £ 2,750
Get up to 45% scholarship when you enrol today.
Offer expires in 19 days

What makes us different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos.
We are one of the fastest growing private business schools, with a stylish blended
learning model that is both online and on campus.

Accredited Degrees

Accredited Degrees

Gain an International Postgraduate Diploma which is recognized and accepted worldwide.

Low Fees

Low Fees

Get as much as 50% scholarship.

100% Assignment Based

100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

Easy Payment Structure

Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

Learn more about the programme

The International Postgraduate Diploma in Digital Marketing offers a comprehensive exploration of advanced digital strategies, equipping students with the skills to navigate the global digital marketplace. Through a blend of theory, this program prepares graduates to excel internationally in diverse digital marketing roles.

The Programme offers an efficient approach beyond traditional classroom learning. The course emphasises real-world applications through case studies, business simulations, and 100% project-based learning, allowing participants to practice what they learn in a controlled environment before applying it to their roles.

The International Postgraduate Diploma in Digital Marketing allows you to achieve the qualification in 9 months. It is a fast track to new opportunities and enhanced career prospects.

The program effectively prepares learners to tackle complex operational challenges by integrating theoretical knowledge with practical applications.

The International Postgraduate Diploma in Digital Marketing aims to equip students with advanced knowledge and skills in digital marketing strategies, tools, and techniques. This will enable them to excel in today's global digital landscape and effectively leverage digital channels to achieve business objectives.

Course Details:

Performance Marketing Affiliate and Email: Explores strategies for leveraging affiliate marketing and email campaigns to drive performance in digital marketing.

Performance Marketing Search and Social: This field focuses on optimizing search engine and social media platforms to enhance performance marketing outcomes.

Data Analytics and Strategies: Equips participants with skills to analyze data and formulate effective digital marketing strategies based on insights.

Consumer Behavior: Examines the psychological and behavioural aspects influencing consumer decision-making in the digital landscape.

Research Methodology: Provides tools and techniques for conducting research in digital marketing, enabling informed decision-making.

Current Issues in Marketing: Addresses contemporary challenges and trends shaping the digital marketing landscape, fostering adaptability and innovation.

Programme Structure and Credits:

This programme comprises 6 modules with 30 ECTS and 1 GP of 30 ECTS.

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

The Data Analytics and Strategies module offers a comprehensive exploration of the tools, methodologies, and theories underpinning effective data analysis. It delves into the intricacies of data collection, processing, and interpretation, empowering learners to derive actionable insights from complex datasets. Through practical case studies and hands-on exercises, students develop proficiency in employing statistical techniques and data visualization to inform strategic decision-making. The module emphasizes the integration of cutting-edge technologies like machine learning and predictive modeling to drive informed business strategies. By focusing on real-world applications, it equips participants with the skills to navigate the evolving landscape of data-driven decision-making across diverse industries.

  • Digital Marketing Strategies

    Self-paced pre-recorded learning content on this topic.

  • Introduction to Digital Analytics

    Self-paced pre-recorded learning content on this topic.

  • Advanced Analytics and Emerging Trends

    Self-paced pre-recorded learning content on this topic.

  • Data Collection and Analysis

    Self-paced pre-recorded learning content on this topic.

  • Metrics and KPIs for Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Data Analytics and Strategies

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Module Aim

The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.

  • Introduction to Performance Marketing

    Self-paced pre-recorded learning content on this topic.

  • Search Engine Marketing (SEM)

    Self-paced pre-recorded learning content on this topic.

  • Social Media Advertising

    Self-paced pre-recorded learning content on this topic.

  • Performance Marketing Strategies and Optimisation

    Self-paced pre-recorded learning content on this topic.

  • Quiz Performance Marketing - Search and Social (PMSS)

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Module Aim

The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.

  • Native Advertising & Display Advertising

    Self-paced pre-recorded learning content on this topic.

  • Programmatic advertising

    Self-paced pre-recorded learning content on this topic.

  • Affiliate marketing

    Self-paced pre-recorded learning content on this topic.

  • Marketing Cooperation

    Self-paced pre-recorded learning content on this topic.

  • PERFORMANCE MARKETING - AFFILIATE AND MAIL

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Module Aim

The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.

  • Understanding Consumer Decision Making Behaviour

     

  • Understanding the Customer Insights in Different contexts

     

  • Factors Influencing Consumer Decision Making Behaviour

      

  • Consumer Behavior Models And Theories

     

  • Understanding Consumer Decision Making Dynamics And Risks

     

  • Consumer Behaviour In Different Organizational Contexts

    Self-paced pre-recorded learning content on this topic.

  • Understanding Customer Relationship Management Part 1

    Self-paced pre-recorded learning content on this topic.

  • Understanding Customer Relationship Management Part 2

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Experience Communication

    Self-paced pre-recorded learning content on this topic.

  • Technology & Consumer Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Research Process

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behaviour

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Module Aim

This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Current Issues in Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Module Aim

The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report.

Learning Outcomes

  • Be able to formulate a research proposal relating to strategic business development
  • Be able to use different research methodologies to gather sufficient and valid data
  • Be able to present research findings in an appropriate format for a target audience
  • Be able to evaluate own skills while undertaking research

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Business Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

University Top-up

On completion of this course, students have the opportunity to complete a Master degree programme from Partner University. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module.

(The course tuition fee listed above does NOT include the top-up fee)


University Progression

Click here to see University routes and fee information for progression.

For entry onto the International Postgraduate Diploma (IPGD) in DIgital Marketing qualification, learners must possess:

  • An honours degree in a related subject or the UK level 6 diploma or equivalent overseas qualification, i.e. Bachelors Degree or Higher National Diploma.

       OR

  • Mature learners (over 25) with at least five years of management experience if they do not possess the above qualification (this is reviewed on a case-by-case basis).

This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors.

Workshops are conducted by live webinars for online students.

Classroom workshops are available if there is a local branch in your country. Speak to our course advisors on this subject.

There is no Visa requirement for this programme.

Boost your credibility and advance your knowledge, role and career.

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