The Advanced Professional Certificate in Public Relations aims to equip the learner with concepts and skills to manage and run Public Relations initiatives and to create a sound system of maintaining long term relations with the society in line with the overall corporate brand image.

The learner will be able to acquire skills and understand tools to plan and prepare all the resources needed to execute a public relations campaign and evaluate the outcomes of the campaign against the organizational targets.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

• Understand the concept of Public relations
• Recognize the objectives and challenges of Public relations
• Understand that public relations is a process, not an event
• Understand the management process of Public relations
• Conceptualize public relations plan
• Understand the process of creating Public relations plans
• Evaluate the benefits of creating a public relations plan
• Understand the process of public relations campaign activation
• Effectively set public relations objectives
• Understand the role of public relations in Government
• Understand the process of creating Public relations plans
• Evaluate the benefits of creating a public relations plan
• Understand the process of public relations campaign activation
• Effectively set public relations objectives
• Understand the role of public relations in Government