Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.

Upon completion, you'll gain insights into:

• The marketing mix's impact on consumer decision-making
• Influence of new technologies on consumer behaviour
• Models for organizational decision-making
• Intersection of marketing practices and consumer behaviour
• Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
• Understanding the decision-making unit (DMU)
• Perceived risk in consumer decisions
• Evolution of buyer behaviour and media habits"