Average Completion Time
2 WeeksAccreditation
3 CPD HoursLevel
AdvancedStart Time
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Understanding Brand Identity Personality and Positioning
The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation.
After the successful completion of the course, you will be able to learn about the following,
- Factors driving brand identity.
- Brand Identity Prism.
- Brand relationship with Organisation.
- Brand Personality, Profile and Positioning.
- Brand relationship with employees and customers.
- Brand Identity, Image and Brand Value.
- Brand Position, Association and Differentiation.
- Points of Difference (POD) and Points of Parity (POP).
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers
- Brand Managers
- Advertising Managers
- Communication Managers
- Public Relations Managers
- Sales Managers
- Business Development Managers
- Entrepreneurs
- Small Business Owners
- Marketing and Branding Consultants
Course Modules
This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.
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VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
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Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Understanding Brand Identity Personality And Positioning
Self-paced pre-recorded learning content on this topic.
-
Understanding Brand Identity Personality and Positioning
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation.
After the successful completion of the course, you will be able to learn about the following,
- Factors driving brand identity.
- Brand Identity Prism.
- Brand relationship with Organisation.
- Brand Personality, Profile and Positioning.
- Brand relationship with employees and customers.
- Brand Identity, Image and Brand Value.
- Brand Position, Association and Differentiation.
- Points of Difference (POD) and Points of Parity (POP).
This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.
This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.
-
VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Understanding Brand Identity Personality And Positioning
Self-paced pre-recorded learning content on this topic.
-
Understanding Brand Identity Personality and Positioning
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers
- Brand Managers
- Advertising Managers
- Communication Managers
- Public Relations Managers
- Sales Managers
- Business Development Managers
- Entrepreneurs
- Small Business Owners
- Marketing and Branding Consultants
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
16-25 Initiative
What you will get:
- Access to this course.
- Access to additional courses.
- Access to library.
- Digital certificates.
Entrepreneurs or Working Professionals
What you will get:
- Access to this course.
- Access to additional courses.
- Access to library.
- Digital certificates.
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Try MSBM for BusinessAll our programmes include:
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Excellent learner support and guidance provided
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- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
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Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Choose a better way to learn
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.Global Community
No conventional requirements needed, courses offered are open to all ages, professions and citizenship.2,301,637
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Watch bite-sized videos or in-depth courses.
Get Certified
Earn certificates to add to your LinkedIn profile.
Prove your skills
Earn certificates to add to your LinkedIn profile.